Category · 38 tools · 20 comparisons
Marketing automation software
CRM-connected email, lead scoring and multi-step campaigns.
Our ranked shortlist: the best marketing automation software →
At a glance
- Tools tracked
- 38
- Entry plans
- $7–$2,000/mo
- Typical entry plan
- $99/mo
- Free plan
- 10 of 38
- Cheapest paid
- HubSpot Marketing Hub, $7/mo
- Best value score
- Systeme.io, 8/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 HighLevelHighLevel | 7.0 | $97/mo | $414.17/mo | No | 14 days | ReviewPricingAlternatives |
 OntraportOntraport | 7.0 | $99/mo* | $249/mo | No | 14 days | ReviewPricingAlternatives |
 BlueshiftBlueshift | 7.0 | $1,250/mo* | $1,250/mo | No | — | Review |
 PostPilotPostPilot | 7.0 | $419/mo* | $419/mo | Yes | — | ReviewPricing |
 PostalyticsPostalytics | 7.0 | $199/mo | $399/mo | Yes | — | ReviewPricing |
 ActiveCampaignActiveCampaign | 6.8 | $15/mo* | $145/mo | No | 14 days | ReviewPricingAlternatives |
 Systeme.ioSysteme.io | 6.8 | $17/mo | $97/mo | Yes | — | ReviewPricingAlternatives |
 WunderkindWunderkind | 6.8 | Custom* | — | No | — | ReviewAlternatives |
 Customer.ioCustomer.io | 6.8 | $100/mo | $1,000/mo | No | — | ReviewPricingAlternatives |
 MoEngageMoEngage | 6.8 | Custom* | — | No | — | ReviewAlternatives |
 BuilderallBuilderall | 6.8 | $12.75/mo* | $185.25/mo | Yes | — | ReviewPricingAlternatives |
 BrazeBraze | 6.5 | Custom* | — | No | — | ReviewAlternatives |
 Growth99Growth99 | 6.5 | Custom* | — | No | — | Review |
 CleverTapCleverTap | 6.5 | $21.30/mo* | $21.30/mo | No | 30 days | ReviewPricingAlternatives |
 KlaviyoKlaviyo | 6.5 | $20/mo* | $35/mo | Yes | — | ReviewPricingAlternatives |
 Snappy KrakenSnappy Kraken | 6.4 | $99/mo | $999/mo | No | — | ReviewPricing |
 MauticMautic | 6.4 | €247.50/mo | €1,237/mo | No | — | ReviewAlternatives |
 KartraKartra | 6.3 | $52/mo* | $429/mo | No | 14 days | ReviewPricingAlternatives |
 BluecoreBluecore | 6.3 | Custom* | — | No | — | ReviewAlternatives |
 KeapKeap | 6.2 | $320/mo* | $266.25/mo | No | — | ReviewPricingAlternatives |
 Adobe Marketo EngageAdobe Marketo Engage | 6.2 | Custom* | — | No | — | ReviewAlternatives |
 PlotlinePlotline | 6.2 | $999/mo | $2,499/mo | No | — | Review |
 Act-OnAct-On | 6.0 | $900/mo* | $900/mo | No | — | ReviewPricing |
 LevitateLevitate | 6.0 | Custom* | — | No | — | Review |
 StructuredWebStructuredWeb | 6.0 | Custom* | — | No | — | Review |
 IterableIterable | 6.0 | Custom* | — | No | — | ReviewAlternatives |
 Marketing Cloud Account EngagementMarketing Cloud Account Engagement | 6.0 | $1,250/mo* | $15,000/mo | No | — | ReviewPricingAlternatives |
 DashClicksDashClicks | 6.0 | $199/mo | $199/mo | Yes | — | ReviewPricing |
 EngageBayEngageBay | 6.0 | $13.79/mo | $110.39/mo | Yes | — | ReviewPricingAlternatives |
 HubSpot Marketing HubHubSpot Marketing Hub | 5.8 | $7/mo* | $175/mo | Yes | — | ReviewPricingAlternatives |
 Salesforce Marketing CloudSalesforce Marketing Cloud | 5.8 | $20/mo | $35/mo | No | — | ReviewPricingAlternatives |
 VendastaVendasta | 5.8 | $99/mo | $999/mo | No | — | ReviewPricingAlternatives |
 SendJimSendJim | 5.8 | $99/mo* | $1,399/mo | No | 14 days | ReviewPricingAlternatives |
 BrevoBrevo | 5.6 | Free* | — | Yes | — | ReviewAlternatives |
 Marketing 360Marketing 360 | 5.0 | $65/mo* | $1,295/mo | Yes | 14 days | ReviewPricingAlternatives |
 ScorpionScorpion | 5.0 | Custom* | — | No | — | Review |
 Zeta Marketing PlatformZeta Marketing Platform | 5.0 | Custom* | — | No | — | ReviewAlternatives |
 Oracle EloquaOracle Eloqua | 4.0 | $2,000/mo* | $29,200/mo | No | — | ReviewPricingAlternatives |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
KlaviyovsHubSpot Marketing HubKlaviyo vs HubSpot Marketing Hub
Oracle EloquavsAdobe Marketo EngageOracle Eloqua vs Adobe Marketo Engage
Act-OnvsHubSpot Marketing HubAct-On vs HubSpot Marketing Hub
BrazevsIterableBraze vs Iterable
BrazevsKlaviyoBraze vs Klaviyo
Salesforce Marketing CloudvsHubSpot Marketing HubSalesforce Marketing Cloud vs HubSpot Marketing Hub
Adobe Marketo EngagevsSalesforce Marketing CloudAdobe Marketo Engage vs Salesforce Marketing Cloud
Salesforce Marketing CloudvsMarketing Cloud Account EngagementSalesforce Marketing Cloud vs Marketing Cloud Account Engagement
BrevovsHubSpot Marketing HubBrevo vs HubSpot Marketing Hub
ActiveCampaignvsAdobe Marketo EngageActiveCampaign vs Adobe Marketo Engage
ActiveCampaignvsHighLevelActiveCampaign vs HighLevel
BrazevsHubSpot Marketing HubBraze vs HubSpot Marketing Hub
BrazevsSalesforce Marketing CloudBraze vs Salesforce Marketing Cloud
HighLevelvsHubSpot Marketing HubHighLevel vs HubSpot Marketing Hub
HubSpot Marketing HubvsLevitateHubSpot Marketing Hub vs Levitate
HighLevelvsLevitateHighLevel vs Levitate
Customer.iovsIterableCustomer.io vs Iterable
KlaviyovsSalesforce Marketing CloudKlaviyo vs Salesforce Marketing Cloud
Adobe Marketo EngagevsMarketing Cloud Account EngagementAdobe Marketo Engage vs Marketing Cloud Account Engagement
BrevovsCustomer.ioBrevo vs Customer.io
Highest scored
HighLevelHighLevel
Cheaper than stacking five tools, but the add-on menu and support quality need watching.
OntraportOntraport
Worth considering if you need one system; budget carefully for contacts and add-ons.
BlueshiftBlueshift
A capable B2C marketing suite, but the $1,250 starting price and unclear add-on costs weaken its value.
Marketing automation software: quick answers
How much does marketing automation software cost?
Paid plans for the 38 marketing automation tools we track start between $7 and $2,000 a month, and the typical entry plan is about $99 a month. 10 of them have a free plan. Wunderkind, MoEngage, Braze, Growth99, Bluecore, Adobe Marketo Engage, Levitate, StructuredWeb, Iterable, Scorpion and Zeta Marketing Platform don't publish a starting price. Prices are the vendors' own, checked Nov 7, 2026; most quote the per-month price when billed annually.
Which marketing automation tool is the cheapest?
HubSpot Marketing Hub has the lowest paid entry plan at $7 a month, followed by Builderall at $12.75. If you can live with limits, PostPilot, Postalytics, Systeme.io and Builderall have a free plan.
Which marketing automation tools have a free plan?
PostPilot, Postalytics, Systeme.io, Builderall, Klaviyo, DashClicks, EngageBay, HubSpot Marketing Hub, Brevo and Marketing 360 have a free plan. HighLevel, Ontraport, ActiveCampaign, CleverTap and Kartra offer a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which marketing automation tool scores highest in our reviews?
HighLevel scores highest at 7.0/10. Cheaper than stacking five tools, but the add-on menu and support quality need watching. On value for money alone, Systeme.io rates best (8/10).