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Paid plans start at $15/mo.
ActiveCampaign starts at $15 per month for 1,000 contacts on Starter, but that is the annual-billing equivalent, not a published month-to-month rate. Plus is $49, Pro $79 and Enterprise $145 per month at the same contact count, also billed annually. Email limits range from 10,000 to 15,000 sends a month, depending on plan. The omissions matter: monthly rates, larger-list prices and add-on prices aren’t published, and every listed tier includes 500 AI credits.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $15 | — | solo users starting basic email automation |
| Plus | $49 | — | small teams needing more automation depth |
| Pro | $79 | — | growing teams wanting more seats and goals |
| Enterprise | $145 | — | larger teams needing more seats and sends |
Add-ons and overages
- Enhanced CRM (price not published)
- SMS (price not published)
- WhatsApp (price not published)
- Transactional Email (price not published)
- Custom Reporting (price not published)
- Extra AI credits (price not published)
02What the plan grid doesn't tell you
Annual billing terms
Monthly non-annual rates aren’t published; the pricing note says they cost more.
Contact list growth
Listed prices cover 1,000 contacts. Starter scales to 25,000, but prices for larger lists aren’t provided.
Add-on prices
Enhanced CRM, SMS, WhatsApp, transactional email and custom reporting are add-ons; their prices aren’t published.
AI credit allowance
Each tier lists 500 AI credits. Extra credits are available as an add-on, but the price isn’t published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo users starting out | Starter | At $15/month billed annually, it includes one seat, 1,000 contacts, 10,000 sends and five actions per automation. |
| Small teams needing automation | Plus | For $49/month billed annually, it includes unlimited automation triggers and actions, plus 25 active goals. |
| Growing teams needing seats | Pro | For $79/month billed annually, it includes three seats, 12,000 monthly sends and 200 active goals. |
04Is ActiveCampaign worth the money?
ActiveCampaign may be worth the price if you need its automation depth and AI features, including campaign drafting, account audits and automated reporting. But the plan grid leaves key costs unclear: monthly billing, larger contact lists and add-ons. Each tier includes 500 AI credits, while the price for extra credits isn’t published. We can’t call it cheaper or better value than the wider marketing automation category from this pricing information alone; compare limits and add-ons before switching.
ActiveCampaign pricing FAQ
How much does it cost to send 10,000 emails?
At 1,000 contacts, Starter is $15/month billed annually and includes 10,000 email sends per month. Plus is $49 and also includes 10,000 sends; Pro is $79 for 12,000, and Enterprise is $145 for 15,000. These are monthly plan limits, not a per-campaign quote.
How much is an ActiveCampaign marketing campaign?
The published grid doesn’t price campaigns individually. It lists recurring plans, starting at $15/month for 1,000 contacts on Starter, billed annually. Monthly billing rates aren’t published, and add-ons such as SMS and WhatsApp have no published prices.
Is ActiveCampaign worth the money?
It may be worth considering if you need the listed automation and AI features, such as campaign drafting and automated reporting. Check the limits first: plans include 500 AI credits, email sends vary by tier, and prices for extra credits and other add-ons aren’t published.
Is ActiveCampaign better than Mailchimp?
The published pricing information doesn’t include Mailchimp’s rates or feature limits, so we can’t say which is cheaper or better. Compare the same contact count, monthly send allowance, automation limits, seats, AI credits and add-on costs. ActiveCampaign starts at $15/month for 1,000 contacts, billed annually.