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Paid plans start at $900/mo.
Act-On pricing starts at $900 per month for Professional, based on 2,500 active contacts. The price is quoted monthly, but the contract requires an annual commitment. Enterprise pricing is custom, and the pricing page does not publish its rate. Act-On also lists paid add-ons, including SMS, Data Studio and AI tools, without prices. There is no free plan listed; trial availability is not published. For smaller teams, the $900 starting price is a substantial commitment.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Professional | — | $900 | Marketers wanting full automation on one platform |
| Enterprise | — | Quote | Larger orgs needing CRM and advanced BI/ABM |
Add-ons and overages
- CRM Integration
- Data Studio for advanced reporting and BI integration
- Account-Based Marketing
- Automated SMS marketing
- Transactional email
- InSite AI Web Agent
- AI-Powered Advanced Analytics
02What the plan grid doesn't tell you
Annual contract commitment
The $900 monthly quote requires an annual contract, so it is not a month-to-month starting price.
Active contact volume
Professional's listed price is based on 2,500 active contacts per month. Pricing at other contact volumes is not published.
Add-on pricing
SMS, Data Studio, Account-Based Marketing and AI tools are listed as add-ons, but their prices are not published.
Enterprise quote required
Enterprise has no published price. The cost may depend on the package and add-ons, but the pricing page does not specify its quote factors.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Marketers needing core automation | Professional | It includes the complete marketing automation platform and multichannel campaigns, with pricing listed at $900 monthly for 2,500 active contacts. |
| Larger teams needing CRM and BI | Enterprise | It adds CRM integration, Data Studio and Account-Based Marketing; pricing requires a custom quote. |
| Teams at 2,500 active contacts | Professional | This is the contact volume tied to the published $900 monthly price. Costs at higher or lower volumes are not published. |
04Is Act-On worth the money?
Act-On's case is breadth: the platform covers lifecycle marketing across channels and includes automation, analytics and integrations. But the published entry point is $900 per month, tied to 2,500 active contacts and an annual contract. Add-on prices are not listed, and Enterprise requires a quote, making total cost hard to pin down from the plan grid. It may suit teams that need the wider platform; smaller teams should weigh the commitment against their actual channel and reporting needs.
Act-On pricing FAQ
How much does Act-On cost?
The pricing page lists Professional at $900 per month, based on 2,500 active contacts per month. The quote is monthly, but Act-On requires an annual contract. Enterprise pricing is custom and is not published, so the listed Professional rate is the only public starting price.
Does Act-On offer monthly billing?
Act-On shows its Professional price monthly, but the pricing information says an annual contract commitment is required. That means the $900 monthly figure should not be read as a month-to-month option. The page does not publish the total contract value or payment schedule.
Does Act-On have a free plan or trial?
Act-On does not list a free plan in the published pricing information. Trial availability is not published, so we cannot confirm whether a trial is offered or how long it lasts. Ask Act-On directly before treating a trial as part of the buying decision.
Are Act-On add-ons included in the $900 price?
The pricing information lists CRM Integration, Data Studio, Account-Based Marketing, automated SMS, transactional email, InSite AI Web Agent and AI-Powered Advanced Analytics as add-ons. It does not publish their prices or say which, if any, are included in Professional, so confirm the package and quote before signing.