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Paid plans start at $21.30/mo.
CleverTap’s Core plan is advertised at $21.30/month, with a listed regular price of $85/month, but the pricing page does not state the billing cadence. It also advertises 50% off for six months or 75% off for 12 months, so confirm which offer applies and what renewal costs. Core’s lowest tier shows 5,000 MAU. Pro and Ultimate prices, add-on fees, and some plan limits are not published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Core | — | $21.30 | Growing teams launching engagement |
| Pro | — | Quote | Businesses seeking deeper personalization |
| Ultimate | — | Quote | Enterprise teams needing AI and governance |
Add-ons and overages
- Add-on prices are not published; the feature comparison marks some capabilities as add-ons.
- Additional CleverAI tokens and Blocks can be purchased; prices are not published.
02What the plan grid doesn't tell you
Promotions and renewal
The page lists $21.30/month against an $85 regular price and advertises discounts; billing cadence and the post-promotion price are not stated.
Unpriced add-ons
Some capabilities are marked as add-ons. Additional CleverAI tokens and Blocks can be purchased, but their prices are not published.
MAU tier limits
Core shows up to 5,000 MAU at its lowest tier. Pricing and included MAU for higher usage are not published.
Promotional token counts
Pro’s plan details list 3,000+ promotional tokens, while the comparison lists 5,000+. Confirm the included allowance before budgeting.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Growing teams launching engagement | Core | The listed entry plan shows up to 5,000 MAU and a 30-day free trial; confirm the billing cadence and renewal price. |
| Teams needing deeper personalization | Pro | Includes automated segmentation and send-time and channel optimization, but its price is not published. |
| Enterprise teams needing governance | Ultimate | Lists up to 10 years of data retention and agentic orchestration, but its price is not published. |
04Is CleverTap worth the money?
CleverTap looks like a broad customer-engagement suite: its listed scope covers customer analytics, experimentation, personalization, campaign orchestration and CleverAI. That breadth may suit teams looking for those capabilities together, but the advertised Core price is not enough to judge total cost. Pro and Ultimate prices, add-on fees and billing cadence are missing, while Pro’s promotional token counts differ across plan details. Treat $21.30 as an advertised entry price, not a dependable budget, until CleverTap confirms the quote and renewal terms.
CleverTap pricing FAQ
What company is CleverTap?
CleverTap is an all-in-one customer engagement platform focused on understanding customers and personalizing their experiences. Its listed capabilities include customer analytics, experimentation, personalization, campaign orchestration and CleverAI. The published product information describes the software, but does not provide further company-history details.
Which is better, WebEngage or CleverTap?
The available information covers CleverTap, not WebEngage’s features, pricing or limits, so it does not support a fair winner. Compare both vendors’ quotes, included usage, add-on charges and contract terms against your needs before switching. CleverTap’s Pro and Ultimate prices and some fees are not published here.
Is CleverTap free to use?
CleverTap does not list a free plan in the published pricing information. It does list a 30-day free trial. Core is advertised at $21.30/month, but the billing cadence is not stated, so confirm the trial’s terms and any charges after it ends.
What is the valuation of CleverTap?
CleverTap’s company valuation is not published in the published product and pricing information. The $21.30/month figure is an advertised Core subscription price, not a company valuation. We can’t give a reliable valuation without a source that states the figure and when it was reported.