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Paid plans start at $100/mo.
Customer.io starts at $100 per month for Essentials, billed monthly, with 5,000 profiles and 1 million emails per month. Premium is listed at $1,000 per month, billed annually; Enterprise pricing is not published. There is no standard free plan, and a free trial is not listed. Qualifying startups may get up to 12 months free through the Startup Program. The catch: profile and email overages, AI credits, and some Premium or Enterprise features can add cost.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Essentials | — | $100 | Teams starting with data-driven messaging |
| Premium | $1,000 | — | Teams scaling across channels |
| Enterprise | — | Quote | Organizations needing dedicated infrastructure |
Add-ons and overages
- Additional people and object profiles: $0.009 (billing unit not stated)
- Additional 1,000 emails: $0.12
- Additional AI credits: $10 per 100K; Enterprise pricing negotiated
- Some starred Premium and Enterprise features have additional costs; amounts not stated
02What the plan grid doesn't tell you
Extra profiles
Additional people and object profiles cost $0.009, but the billing unit is not stated.
Email overages
Additional email costs $0.12 per 1,000 emails.
AI credits
Additional AI credits cost $10 per 100,000; Enterprise pricing is negotiated.
Some plan features
Some starred Premium and Enterprise features cost extra, but the amounts are not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams starting with data-driven messaging | Essentials | Costs $100 monthly and includes 5,000 profiles and 1 million emails per month. |
| Teams scaling across channels | Premium | Costs $1,000 per month, billed annually, with custom profile and email volume and 90-day onboarding support. |
| Organizations needing dedicated infrastructure | Enterprise | Includes dedicated infrastructure, priority support, and a dedicated Customer Success Manager; pricing is not published. |
04Is Customer.io worth the money?
Customer.io may be worth the price for teams that need automated journeys, data-driven segmentation, and personalized messaging in one platform. Its event-based automation is a strong point, but the $100 Essentials plan stops at 5,000 profiles, and extra usage can raise the bill. Premium starts at $1,000 per month with annual billing, while Enterprise has no published price. We’d compare your expected profile and email volume against those limits before switching.
Customer.io pricing FAQ
How much should email marketing cost?
There is no single email-marketing price in the published Customer.io pricing details. Customer.io Essentials costs $100 per month and includes up to 1 million emails per month and 5,000 profiles. Additional email is listed at $0.12 per 1,000 messages, so estimate usage before choosing a plan.
How much does a customer data platform cost?
Customer.io lists Essentials at $100 per month, Premium at $1,000 per month billed annually, and custom pricing for Enterprise. Those are Customer.io plan prices, not a category-wide customer data platform average. Its product is described as a customer engagement platform with customer data features.
Is Customer.io worth it?
It may be worth considering if you need automated journeys, segmentation, personalized messaging, and campaign analytics together. The main constraint is Essentials’ 5,000-profile limit; profile and email overages can add cost. Premium is $1,000 per month billed annually, and Enterprise pricing is not published.
Is Customer.io free?
Customer.io does not list a standard free plan, and a free trial is not specified on the vendor's site. Qualifying startups may receive up to 12 months free through the Startup Program. Otherwise, the listed starting price is $100 per month for Essentials.