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It's a split decision.
Pick Brevo if you want email, SMS and WhatsApp in one platform, and its free plan’s 300 daily emails and one seat are enough. Its paid starting price is not published here, so budget comparisons stop at the free tier. Pick HubSpot Marketing Hub if you want campaigns tied to HubSpot CRM, broader reporting and a listed Starter seat price. Its seat-based pricing and add-on costs can grow; the choice depends on whether you value channel breadth or CRM-connected marketing.
01Side by side
| Brevo | HubSpot Marketing Hub | |
|---|---|---|
| Starting price | Paid starting price not published | Starter listed at 7 per seat/month; currency conflicts |
| Free plan | 300 emails daily; one seat; up to 100,000 contacts | Free CRM records, Breeze AI Assistant and data sync |
| Best for | Small senders wanting multichannel campaigns | Teams connecting marketing with CRM and funnel analytics |
| Core strength | Email, SMS, WhatsApp and marketing automation | CRM-connected campaigns, content and reporting |
| Learning curve | Ease score 6/10; guided no-code workflows | Ease score 5/10; advanced automation workflows |
| Integrations/data | Web tracking; stores up to 100,000 contacts | Unified CRM records; two-way sync with dozens of apps |
| Team/seat costs | Free plan includes one seat; paid pricing not published | Per-seat plans; additional seats billed per user |
| Support | Support score 3/10; Reddit reports slow support | Support score 6/10; Starter includes email and in-app chat |
Brevo Choose Brevo if
- Choose Brevo if you need email, SMS and WhatsApp together.
- Choose Brevo if one free seat and 300 daily emails suffice.
- Choose Brevo if guided, no-code automation matters.
HubSpot Marketing Hub Choose HubSpot Marketing Hub if
- Choose HubSpot Marketing Hub if marketing needs to connect with CRM.
- Choose HubSpot Marketing Hub if you need advanced reporting and attribution.
- Choose HubSpot Marketing Hub if per-seat pricing is acceptable.
02Pricing compared
Brevo is easier to assess at the free tier: one seat, 300 emails per day, up to 100,000 stored contacts, and automation for up to 2,000 contacts. Outgoing emails carry Brevo branding, and paid-plan prices are not published on the vendor's site. SMS and WhatsApp credits are pay-as-you-go, with prices varying by country.
HubSpot also has a free plan. The published pricing data lists Starter at $7, Professional at $90, and Enterprise at $175 per seat per month. Its billing note says the pricing page displays €7, €90, and €175, defaults to annual billing, and does not break out monthly-versus-annual costs. Additional seats and HubSpot Credits can add to the bill. Compare total team cost, not just the entry seat price.
03Features and depth
Brevo puts email, SMS, WhatsApp, push notifications, automation, and CRM tools in one customer platform. Its email editor includes templates, while its no-code automation offers guided workflows. Web tracking supports behavior-based segmentation. Aura AI agents cover marketing, sales, data analysis, and conversation support; loyalty tools include mobile wallet features. The free plan’s 2,000-contact automation cap and daily email limit matter if you expect to scale without upgrading.
HubSpot Marketing Hub connects campaigns and content to HubSpot CRM records. Its listed tools include email, social, ads, forms, SEO/AEO, analytics, and AI agents for content and campaign planning. The Content Agent creates blog posts, social content, and landing pages; the Nurture Agent adapts emails using CRM data and behavior signals. HubSpot also lists multi-touch attribution and customer journey analytics. Brevo’s emphasis is channel mix; HubSpot’s is CRM-connected marketing and reporting.
04Ease of use and learning curve
Brevo’s drag-and-drop editor, templates, and guided no-code workflows are aimed at marketers who want to launch campaigns without building complex processes. Its free plan is limited to one user, so it is not a way to evaluate team collaboration across multiple seats.
HubSpot brings campaigns, CRM records, automation, social publishing, and reporting together, but that wider toolset may take more setup to learn. Our review scores rate ease of use 6/10 for Brevo and 5/10 for HubSpot; treat those as review judgments, not a guarantee for your team. If you already use HubSpot CRM, the connected records may make its learning curve worthwhile.
Questions people ask
Which is cheaper, Brevo or HubSpot Marketing Hub?
Brevo is the clearer low-cost option if its free tier fits: it includes one seat and 300 emails per day, while its paid prices are not published on the vendor's site. HubSpot lists per-seat prices, but additional seats and HubSpot Credits may raise the total. Compare your actual team size and usage.
Does Brevo include SMS and WhatsApp?
Yes. Brevo lists SMS and WhatsApp alongside email and push notifications. SMS and WhatsApp credits are pay-as-you-go and priced by country, so the published information does not establish a single messaging cost. HubSpot’s listed Marketing Hub features focus on CRM-connected marketing, social, email, ads, and reporting.
What are the free plan limits?
Brevo Free includes one user, 300 emails per day, storage for up to 100,000 contacts, and marketing automation for up to 2,000 contacts; its emails carry Brevo branding. HubSpot also offers a free plan, but the published details do not state an email-volume or contact cap for it.
Which platform is better for CRM-connected marketing?
HubSpot Marketing Hub is built on HubSpot CRM, with campaigns, content, and lead data connected. Brevo also combines marketing with sales and CRM tools, but its listed strengths include email, SMS, and WhatsApp. Choose based on whether you prioritize HubSpot’s reporting and CRM connection or Brevo’s channel mix.