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Paid plans start at $20/mo. There's also a free plan.
Klaviyo has a free plan for up to 250 active profiles, but paid plans start at $20 per month for 251–500 profiles on Email. Email and SMS starts at $35 per month for that same profile tier. Paid pricing scales with active profiles, and SMS plans also depend on credit volume. The pricing page publishes no annual-billing discount. The main budget risk is the extras: messaging overages and add-ons such as Composer and Customer Agent are priced separately.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Small businesses just starting with email/SMS |
| — | $20 | Growing lists needing email-only marketing | |
| Email and SMS | — | $35 | Brands adding text marketing to email |
| Enterprise | — | Quote | Large organizations needing custom terms |
Add-ons and overages
- Reviews from $25/month for 250 monthly orders
- Customer Hub from $20/month (30-day free trial)
- Helpdesk from $10/month for 50 tickets, $185/month for 1,000 tickets (30-day free trial)
- Social Marketing from $50/month for 10,000 profiles
- Marketing Analytics from $100/month for up to 13,500 active profiles
- Composer from $20/month, or $157/month list for 16,000 credits, extra usage $10 per 1,000 credits
- Customer Agent from $50/month for 75 conversations, or $200/month list for 200 conversations
- Advanced Klaviyo Data Platform from $500/month for 100,000 total profiles
02What the plan grid doesn't tell you
Profile-based monthly billing
Paid plans scale with active profiles. Email reaches $1,380/month at 100,000 profiles; pricing above 150,000 profiles is custom.
SMS credits and overages
Email and SMS pricing varies by profile count and credit volume. Extra sends are charged at the destination-country rate.
Send limits
Email sends are capped at about 10 times the profile tier. The free plan includes 500 sends per month.
Separately priced add-ons
Composer starts at $20/month, Customer Agent at $50/month, and Helpdesk at $10/month. The pricing page lists no annual-billing discount.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small lists testing email | Free | Includes up to 250 active profiles, 500 monthly email sends, and $5 each for mobile messages and Composer usage. |
| Growing email-only lists | Starts at $20/month for 251–500 profiles and includes reporting and segmentation; pricing rises with profile count. | |
| Brands adding text campaigns | Email and SMS | Starts at $35/month for 251–500 profiles, including 1,250 SMS/MMS credits; larger credit volumes cost more. |
04Is Klaviyo worth the money?
Klaviyo’s core email and SMS plans are straightforward at the entry tiers, but the bill is not just a flat subscription: profile growth changes the price, SMS credits affect the total, and overages are charged separately. AI agents, Helpdesk, analytics and other tools also have their own prices. For a brand that needs customer data, email and SMS together, the bundled platform may suit the job. We’d budget from the profile tier and required add-ons, not the starting price alone.
Klaviyo pricing FAQ
Is Klaviyo free to learn?
Klaviyo has a free plan, but the pricing details describe product access, not a free course or training program. The plan covers 250 active profiles, 500 email sends per month, $5 in mobile messages and $5 of Composer usage per month. It includes email support for the first 60 days.
What is better, Mailchimp or Klaviyo?
We can’t name a winner from Klaviyo’s pricing details alone; the published information does not include Mailchimp’s prices, plan limits or features. Klaviyo’s listed entry points are free, $20/month for Email and $35/month for Email and SMS, with paid pricing tied to profiles.
Is Klaviyo undervalued?
If you mean stock valuation, the pricing information here is not enough to assess it; it contains no financial or market data. If you mean value for money, compare your active-profile tier, SMS credit needs and add-ons against your budget. The $20 starting price is not the full cost for every account.
Is Klaviyo a CRM platform?
Yes. Klaviyo describes itself as an autonomous B2C CRM and says its data platform unifies behavioral, transactional and engagement data. Its product spans email, SMS and other messaging channels, with AI tools for campaign planning and customer support. The pricing details do not establish whether it replaces every type of CRM.