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Paid plans start at $97/mo.
HighLevel starts at $97 per month for Starter, with a 14-day free trial and no free plan listed. Unlimited is $297 monthly; Founder (Pro) is $497 monthly; Enterprise pricing is custom. Annual billing lowers Starter and Founder’s effective monthly price, but not Unlimited’s: its listed $4,970 annual bill works out to $414.17 per month. Watch per-sub-account AI and service add-ons, plus usage charges for messaging, calls and AI.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $80.83 | $97 | One business or a few clients |
| Unlimited | $414.17 | $297 | Agencies managing unlimited clients |
| Founder (Pro) | $247.50 | $497 | Founders, agencies, consultants scaling a SaaS |
| Enterprise | — | Quote | High-volume businesses and agencies |
Add-ons and overages
- AI Employee Growth Plan: $50/month per sub-account
- AI Employee Unlimited Plan: $97/month per sub-account
- Branded Client Portal App: $49/month per sub-account
- Dedicated email IPs: $59/month per IP
- HighLevel Certification Program: $97/month
- HIPAA compliance: $297/month
- Online listings management: $30/month per sub-account
- Premium prospecting tool: $29/month per sub-account
- Premium support: $500/month
- SEO (powered by Search Atlas): $79/month per sub-account
- WhatsApp integration: $10/month per sub-account
- White label mobile app: $497/month
- WordPress hosting: starts at $10/month per site
- Usage-based charges for SMS, email, calling and AI features
02What the plan grid doesn't tell you
Annual billing varies
Starter and Founder annual billing lowers the effective monthly price; Unlimited's listed $4,970/year equals $414.17/month, above its $297 monthly rate.
AI costs per account
AI Employee costs $50 or $97 per month per sub-account; multiply by every account using the feature.
Usage charges apply
SMS, email, calling and AI features carry usage-based charges; the pricing details do not publish rates here.
Add-ons raise the bill
Portal app, HIPAA, SEO, WhatsApp, listings and support are separate charges; prices vary by item and some are per sub-account.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| One business or a few clients | Starter | Costs $97/month and lists 3 sub-accounts, unlimited contacts and users, and workflow and campaign builders. |
| Agencies needing white-label tools | Unlimited | Costs $297/month and includes unlimited sub-accounts, a white-label desktop app and basic API access. |
| SaaS resellers and founders | Founder (Pro) | Costs $497/month and includes SaaS mode with unlimited reselling and unlimited sub-accounts. |
04Is HighLevel worth the money?
HighLevel can be cheaper than stacking five separate tools, but the $97 entry price is not the whole bill. Starter is limited to three sub-accounts, while unlimited accounts and SaaS reselling sit on higher plans; AI, SEO, WhatsApp, support and usage can add recurring costs. Compare the total for the accounts and channels you need, not just the plan headline. Unlimited annual billing costs more than 12 monthly payments at the listed rates.
HighLevel pricing FAQ
How much does HighLevel AI Agents cost?
HighLevel does not list a separate price under the exact label “AI Agents” in the published pricing details. Its AI Employee Growth Plan is $50 per month per sub-account, and AI Employee Unlimited is $97 per month per sub-account. Usage-based AI charges may also apply.
Is there a cheaper alternative to GoHighLevel?
That depends on which tools you are replacing. HighLevel may cost less than stacking several systems, but this pricing information does not include competitor prices, so we cannot name a cheaper alternative on price alone. Compare the tools you need and include add-ons and usage charges.
Is HighLevel a legitimate company?
HighLevel lists plans, support options and enterprise services, but that does not independently verify company registration, security practices or customer outcomes. We can't establish legitimacy from pricing data alone; check current contract terms, data policies and independent business records before committing.
How much does a GoHighLevel subscription cost?
Starter is $97 monthly, Unlimited $297, and Founder (Pro) $497. Listed annual effective monthly prices are $80.83, $414.17 and $247.50, respectively, billed as lump sums. Enterprise is custom. A 14-day trial is listed; no free plan is listed. Add-ons and usage are extra.