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Paid plans start at $320/mo.
Keap starts at $320 per month when billed monthly, or $3,195 per year—about $266.25 per month—on annual billing. The pricing page lists one base plan and says the price scales with users and contacts, but does not publish the scale or included user and contact caps. Required implementation services are included at signup. There is no free plan listed, and trial availability is not published. Tier 1 texting is included; higher message volumes cost extra.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Keap (base plan, scales by users/contacts) | $266.25 | $320 | Small businesses needing CRM, marketing and sales automation |
Add-ons and overages
- Text marketing Tier 2: $24/mo for 1,000 messages / 300 minutes
- Text marketing Tier 3: $39/mo for 2,500 messages / 500 minutes
- Text marketing Tier 4: $79/mo for 5,000 messages / 800 minutes
- Text marketing Tier 5: $139/mo for 10,000 messages / 1,000 minutes
- Text marketing Tier 6: $279/mo for 25,000 messages / 2,000 minutes
- Overage charges: $0.015 per text message, $0.01 per voice minute over plan allotment
- Optional text add-on: 500 extra texts for $6/month
- Optional local number add-on: $10/month
02What the plan grid doesn't tell you
User and contact scaling
The listed prices are starting points. Keap says pricing scales with users and contacts, but does not publish thresholds or caps.
Required implementation
Implementation services are required at signup, but strategy, data import and migration are included; no separate fee is listed.
Higher text volumes
Tier 1 includes 500 messages and 100 voice minutes monthly. Higher text bundles cost $24–$279 per month, depending on volume.
Text overages and extras
Overages cost $0.015 per text and $0.01 per voice minute. An extra 500 texts costs $6/month; a local number costs $10/month.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small businesses needing a bundled CRM | Keap (base plan, scales by users/contacts) | Includes CRM, contact management, pipeline, invoicing, email marketing and Tier 1 texting. |
| Businesses expecting higher text volume | Keap (base plan, scales by users/contacts) | The base plan includes Tier 1; higher message volumes require paid text bundles or incur overages. |
| Buyers needing a predictable total | Keap (base plan, scales by users/contacts) | The user and contact pricing scale is not published, so the listed starting price may not establish your final cost. |
04Is Keap worth the money?
Keap’s case is consolidation: the listed base plan combines CRM, marketing and sales automation with invoicing, email marketing and some texting. But $320 per month is a steep starting point, and the price also scales with users and contacts without published thresholds. Annual billing lowers the listed equivalent to about $266.25 per month, but the published pricing details do not show what a specific team will pay. Compare the full scaled quote and texting needs before switching.
Keap pricing FAQ
How much does Keap cost?
The pricing details list Keap at $320 per month with monthly billing, or $3,195 per year—about $266.25 per month—on annual billing. Pricing scales with users and contacts, and Keap does not publish the thresholds or caps in the published details.
Who acquired Keap?
The published pricing information does not identify an acquirer, so we can’t verify an ownership answer from these sources. This page covers Keap’s listed pricing and plan details, not company ownership. Check Keap’s company announcements or other current ownership records for a sourced answer.
How does Keap work?
Keap is described as a CRM and automation platform for small businesses. It combines contact management with marketing and sales automation, lead capture, email and text marketing, invoicing, scheduling and reporting. The listed base plan also includes a pipeline and Tier 1 text marketing.
What are the different pricing tiers of Salesforce?
The published sources contain Keap pricing, not Salesforce plan names, prices or limits, so we can’t give a sourced Salesforce tier comparison here. For a useful comparison with Keap, check Salesforce’s current pricing page and compare the specific features and user costs you need.