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Most buyers should pick HubSpot Marketing Hub.
Choose HubSpot Marketing Hub for connected CRM data, campaign automation, analytics, and a free plan; its listed Starter price is $7 per seat monthly. Choose Levitate for relationship-focused outreach across email, texting, and other channels. Levitate does not publish prices, and its core Relationship Intelligence plan requires a one-year commitment. HubSpot’s broader feature set may suit teams building a marketing operation, while Levitate is aimed at businesses prioritizing regular client and referral-source contact.
01Side by side
| HubSpot Marketing Hub | Levitate | |
|---|---|---|
| Starting price | Starter: $7 per seat/month | Not published |
| Free plan | Yes | No |
| Best for | Teams running multi-channel marketing campaigns | Businesses maintaining client and referral relationships |
| Core strength | CRM-connected campaigns, automation, and analytics | Relationship-focused outreach and contact reminders |
| Learning curve | Broader marketing feature set | Focused relationship-marketing tools |
| Integrations/data | CRM records and two-way app data sync | Works through existing Gmail or Microsoft 365 |
| Team/seat costs | Per-seat pricing; extra seats billed per user | Custom pricing above five users; annual commitment |
| Support | Starter lists email and in-app chat support | Support details not published |
HubSpot Marketing Hub Choose HubSpot Marketing Hub if
- Choose HubSpot Marketing Hub if you need CRM-linked campaigns and analytics.
- Choose HubSpot Marketing Hub if a free plan matters.
- Choose HubSpot Marketing Hub if you want listed per-seat pricing.
Levitate Choose Levitate if
- Choose Levitate if keeping client relationships warm is the priority.
- Choose Levitate if you want outreach through existing Gmail or Microsoft 365.
- Choose Levitate if you need texting, review requests, or handwritten cards.
02Pricing compared
HubSpot has a free plan, then lists Starter at $7 per seat per month, Professional at $90, and Enterprise at $175. The pricing page defaults to annual billing and has a monthly toggle, but the pricing page does not break out separate monthly rates. Extra seats are billed per user, and HubSpot Credits for AI agents and automation are sold in packs or pay-as-you-go.
Levitate does not publish subscription prices. Its Relationship Intelligence plan requires a one-year commitment, with customized pricing for businesses with more than five users. The subscription includes a Levitate Website of up to 25 pages. Website Prestige and ads management have unpublished prices; handwritten cards are priced per card, with the rate also unpublished.
03Features and depth
HubSpot is the broader marketing platform. It connects campaigns and content to CRM records, with email, social, ads, forms, analytics, and SEO/AEO tools. Its Professional plan lists advanced workflows, social account management, AI search visibility tools, and Content Agent. HubSpot also describes agents for creating content, tailoring nurture emails using contact data, and planning campaigns. Its homepage lists multi-touch attribution and customer-journey reporting.
Levitate is centered on keeping client, prospect, and referral relationships active. It sends personalized outreach through existing Microsoft 365 or Gmail accounts and stores contact details, tags, and milestones for follow-up reminders. Other listed tools include two-way texting, social scheduling, meeting booking, events, review requests, surveys, AI writing support, and handwritten cards. It also offers templates and website services. Choose HubSpot for campaign operations tied to CRM data; choose Levitate when direct relationship outreach is the priority.
04Ease of use and learning curve
The published reviews score Levitate higher for ease of use (7) than HubSpot Marketing Hub (5), but those scores are not a controlled comparison. The products also ask teams to manage different workflows. HubSpot connects marketing activity to CRM records and offers advanced automation and reporting, which may mean more setup for teams that need those capabilities. Levitate focuses on contact follow-up and outreach across channels, with email sent through existing Microsoft 365 or Gmail accounts. Its one-year commitment is a separate buying consideration, not a measure of setup difficulty. Ask each vendor to show how your current contact and campaign processes would work before switching.
Questions people ask
Which is better for a small business, HubSpot or Levitate?
It depends on the job. HubSpot offers a free plan and a $7-per-seat Starter listing, plus CRM-linked marketing tools. Levitate is built around regular client and referral-source contact, but does not publish its subscription price and requires a one-year commitment. Compare the workflow and full quote, not just the entry price.
Can Levitate replace HubSpot Marketing Hub?
Not as a like-for-like swap based on the listed features. Levitate focuses on relationship outreach, reminders, texting, and client communication. HubSpot covers broader campaign automation, CRM-linked marketing, and analytics. A team could switch if it mainly needs ongoing client contact, but should map its campaign and reporting needs first.
Does Levitate include a CRM?
Levitate is described as having a lightweight CRM. Its contact memory stores details, tags, and milestones to support keep-in-touch reminders. The published information does not list the depth of its sales pipeline or reporting features, so teams needing those should confirm them with Levitate before committing.
Is HubSpot cheaper than Levitate?
HubSpot is more transparent: its listed prices are free, $7, $90, and $175 per seat per month across Free, Starter, Professional, and Enterprise. Levitate's price is not published, and its core plan has a one-year commitment. A fair comparison needs Levitate's quote and HubSpot's seat and credit costs.