We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Most buyers should pick Klaviyo.
Choose Klaviyo for a lower-friction starting point: it has a free tier, and paid Email starts at $20/month for 251–500 profiles. Braze is a better fit if your priorities are cross-channel campaigns, AI-assisted campaign work, and avoiding per-seat charges. Its price, MAU limits, and credit allowances are custom and unpublished, so budgeting is harder. Both connect customer data to messaging; Klaviyo lists 400+ integrations. Their our review scores are tied at 6.5/10.
01Side by side
| Braze | Klaviyo | |
|---|---|---|
| Starting price | Custom contract; price not published | From $20/month for 251–500 profiles |
| Free plan | No free plan listed | Free: 250 profiles, 500 emails/month |
| Best for | Teams needing cross-channel campaign messaging | B2C brands using email, SMS, and more |
| Core strength | AI-assisted campaigns across messaging channels | Customer data plus email and SMS marketing |
| Learning curve | Ease-of-use review score: 6/10 | Ease-of-use review score: 7.5/10 |
| Integrations and data | Real-time customer data; cross-channel messaging | Real-time data; 400+ integrations |
| Team and seat costs | No user-seat charges; custom MAU limits | Seat pricing not published |
| Support | Review support score: 5/10 | Review support score: 4.5/10 |
Braze Choose Braze if
- Choose Braze if cross-channel messaging is your priority.
- Choose Braze if you want no user-seat charges.
- Choose Braze if custom contract pricing suits your buying process.
Klaviyo Choose Klaviyo if
- Choose Klaviyo if you want a free starting tier.
- Choose Klaviyo if you need published entry-level pricing.
- Choose Klaviyo if 400+ listed integrations fit your stack.
02Pricing compared
Klaviyo is easier to budget for at the entry level. Its free plan covers up to 250 active profiles, 500 email sends per month, and $5 of mobile messages and Composer usage each. Paid Email starts at $20/month for 251–500 profiles. Email and SMS starts at $35/month for that same profile tier, with 1,250 SMS/MMS credits.
Those prices rise with profile count and, for SMS, credit volume. Klaviyo lists custom pricing above 150,000 profiles; add-ons such as Reviews and Customer Hub start at $25 and $20/month, respectively. Braze publishes no monthly or annual prices. Its Go, Select, Pro, and Enterprise plans use custom contracts, with MAU limits and credit allowances also unpublished. Braze lists no user-seat charges, but buyers will need a quote to compare total cost.
03Features and depth
Both products connect customer data with messaging, but their feature emphasis differs. Braze focuses on cross-channel campaign work: it brings customer data together in real time, supports AI-assisted campaign building and content creation, and uses AI for performance optimization and opportunity discovery. Its description says teams can reach customers through preferred channels without rebuilding campaigns.
Klaviyo positions itself as an autonomous B2C CRM, pairing a customer data platform with email, SMS, RCS, WhatsApp, and mobile push. Composer identifies revenue opportunities and plans campaigns for marketer approval; the homepage says Customer Agent resolves 65% of support questions. Klaviyo also lists 400+ integrations and a personalization engine drawing on 9B+ profiles. That is a more specifically described ecommerce and messaging toolset in the published material, while Braze's feature list puts more weight on broad campaign execution. Compare channel needs, data requirements, and the actual contract before treating either list as a complete capability match.
04Ease of use and learning curve
Our review scores give Klaviyo a 7.5/10 for ease of use and Braze a 6/10. Those scores point toward Klaviyo as the easier starting point, but they are not a substitute for checking how each product fits your workflows.
Klaviyo has a free tier and published profile and send limits, so a small team can see the entry-level scope before committing. Braze names four plans, but its MAU limits and credit allowances are custom and not published. That makes it harder to estimate the operating scope from public information. If you need a precise comparison, ask both vendors to map your channels, audience size, and expected usage to a written quote.
Questions people ask
Can you use Klaviyo as a CRM?
Yes. Klaviyo describes itself as an autonomous B2C CRM and says its platform unifies behavioral, transactional, and engagement data. Its listed channels include email, SMS, RCS, WhatsApp, and mobile push. Whether it covers your CRM requirements depends on the workflows and records you need.
Is Braze a big company?
The published product and pricing information does not include Braze’s employee count, revenue, or other company-size measures. It describes Braze as a customer data and cross-channel messaging platform, but that alone is not enough to substantiate a claim about company size.
Who competes with Braze?
Klaviyo is one alternative in this comparison: both platforms bring customer data together with messaging capabilities. The published material does not establish a broader competitor list, so we would not treat it as a complete market map.
Which brands use Klaviyo?
The published material does not name specific Klaviyo customers or brands. It lists 400+ integrations across areas including ecommerce, payments, CRMs, analytics, and AI tools, but that is not the same as a customer list.