We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Keap bundles CRM, marketing and sales automation, with a listed starting price of $320 per month. That’s a steep floor if you’re trying to cut costs, and one Reddit user considering a switch said they were paying $349. The right replacement depends on what you need to keep: bundled funnels, detailed automation, or email and SMS campaigns. Here are six alternatives, with their listed starting prices and the tradeoffs to check before you move.
01Why people leave Keap
The monthly price is hard to justify
One r/CRMSoftware poster considering a switch said Keap cost $349 and they wanted something more affordable. Keap’s listed starting price is $320 per month.
Some users see better options elsewhere
A small-business poster who had used a higher-end Keap version said it seemed to be lagging behind other options and wanted a scalable, affordable CRM.
Complex funnels complicate the switch
One departing user described an elaborate funnel with many automatic triggers and five services. Replacing Keap means checking whether a new tool can handle that logic.
02The alternatives, ranked by fit
- Best bundled replacement
HighLevelHighLevelIf you want to keep CRM and funnels together, HighLevel is the closest match in this list. It targets service businesses wanting bundled CRM and funnels, as well as agencies replacing four or more tools. Its listed starting price is $97, below Keap’s $320 floor, but check the add-ons before comparing total costs.
Trade-off: The add-on menu and support quality need scrutiny.
7.0/10from
$97/mo - Best for automation
ActiveCampaignActiveCampaignIf your Keap setup depends on detailed triggers, ActiveCampaign is positioned for marketers relying on deep automation logic. It also lists AI-drafted multichannel campaigns and starts at $15. That is a much lower entry price than Keap, though costs can climb quickly as your contact list grows.
Trade-off: Contact-list growth can push costs up fast.
6.8/10from
$15/mo - Best for solo creators
Systeme.ioSysteme.ioFor a solo business trying to replace several separate tools, Systeme.io bundles funnels, email and courses. It starts at $17 and has a free plan, making it a budget option to compare against Keap’s $320 starting price. It is aimed at entrepreneurs and course sellers, rather than teams seeking a like-for-like CRM bundle.
Trade-off: Users report frustrations with its blog editor and learning curve.
6.8/10from
$17/mofree plan - Best for budget campaigns
BrevoBrevoBrevo is worth considering if your priority is budget email and SMS campaigns rather than a full Keap-style bundle. It has a free tier and targets non-technical teams looking for no-code automation. Its paid starting price is not published on the vendor's site, so confirm the cost for your sending needs.
Trade-off: Paid pricing is murky; Reddit reports suspensions and slow support.
5.6/10from
Freefree plan - Best for HubSpot teams
HubSpot Marketing HubHubSpot Marketing HubIf your business already runs on HubSpot CRM, Marketing Hub may be a more natural fit than moving to a separate platform. It includes marketing features such as AI agents and attribution, and the listed starting price is $7 with a free plan. Check seat and contact costs before treating that as your likely bill.
Trade-off: Seat pricing and contact add-ons can escalate.
5.8/10from
$7/mofree plan - Best for ecommerce email
KlaviyoKlaviyoKlaviyo is a better match if email and SMS campaigns drive most of your ecommerce revenue, not if you need a broad Keap replacement. It targets stores outgrowing Shopify Email and offers AI-assisted campaign planning tools. Its listed starting price is $20 with a free plan, but costs rise as your list and add-ons grow.
Trade-off: List growth and add-ons can increase the bill.
6.5/10from
$20/mofree plan
03Side by side
| Tool | Score | From | Free plan | Best for |
|---|---|---|---|---|
 Keap Keap (current) | 6.2 | $320/mo | No | Small businesses needing one CRM bundle |
| HighLevel HighLevel | 7.0 | $97/mo | No | Agencies replacing 4+ separate tools |
| ActiveCampaign ActiveCampaign | 6.8 | $15/mo | No | Small teams wanting AI-drafted multi-channel campaigns |
| Systeme.io Systeme.io | 6.8 | $17/mo | Yes | Solo creators on tight budgets |
| Brevo Brevo | 5.6 | Free | Yes | Small senders testing the free tier |
| HubSpot Marketing Hub HubSpot Marketing Hub | 5.8 | $7/mo | Yes | Teams already running on HubSpot CRM |
| Klaviyo Klaviyo | 6.5 | $20/mo | Yes | Ecommerce brands where email drives most revenue |
Questions people ask
Which Keap alternative has the lowest listed starting price?
HubSpot Marketing Hub is listed from $7 with a free plan, the lowest stated starting price among these picks. That does not guarantee the lowest bill for your business: its seat pricing and contact add-ons can escalate, so compare the costs that apply to your team.
Which alternative is closest to Keap’s bundled approach?
HighLevel is the closest fit in this list if you want CRM and funnels bundled together. It targets service businesses seeking those tools in one platform and starts at $97. Its add-on menu and support quality are worth checking before you switch.
Will my Keap automations transfer to another platform?
The published information does not say whether any of these tools will transfer Keap automations for you. Before choosing, document your triggers, funnel steps and services, then ask each vendor what can be migrated and what must be rebuilt.