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Paid plans start at $20/mo.
Salesforce Marketing Cloud pricing starts at $20 per 1,000 profiles per month, billed annually ($240 per year). That Profiles plan includes 1 Flex Credit per profile, but usage beyond included credits can add cost: Flex Credits are $500 per 100,000. Enterprise Profiles is $35 per 1,000 profiles monthly, billed annually. The pricing page also lists Data Masking and Ad Audience add-ons without prices, and Salesforce says billing depends on the org’s contract. There’s no free plan; trial terms aren’t published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Flex Credits | — | Quote | Usage across any Data 360 action |
| Profiles | $20 | — | Profile-based marketing and service use cases |
| Enterprise Profiles | $35 | — | Higher-volume profile-based use cases |
Add-ons and overages
- Additional Flex Credits: $500 per 100k
- Data Masking and Ad Audience add-ons; prices not published
02What the plan grid doesn't tell you
Credits beyond included usage
Profiles includes 1 Flex Credit per profile; Enterprise Profiles includes 2. Additional Flex Credits cost $500 per 100,000.
Contract-dependent billing
Salesforce says billing depends on the org’s contract, so listed rates may not tell you the full bill.
Unpriced add-ons
Data Masking and Ad Audience are listed as add-ons, but their prices are not published.
Annual billing commitment
The profile rates are billed annually: $240 or $420 per 1,000 profiles per year.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Usage across Data 360 actions | Flex Credits | Costs $500 per 100,000 credits; credits are deducted as actions happen and can be pre-purchased, pay-as-you-go, or pre-committed. |
| Profile-based marketing or service | Profiles | Costs $240 per 1,000 profiles per year and includes 1 Flex Credit per profile, 25 CIs, 25 Transforms, and 100 Segments. |
| Higher-volume profile use cases | Enterprise Profiles | Costs $420 per 1,000 profiles per year and includes 2 Flex Credits per profile, 100 CIs, 100 Transforms, and 500 Segments. |
04Is Salesforce Marketing Cloud worth the money?
Salesforce Marketing Cloud is worth considering when you need complex enterprise journeys and profile-based marketing tied to Salesforce’s broader data and workflow platform. It is not an obvious pick for a cheaper or simpler marketing stack: profile rates are annual, credit usage can add spend, and some add-on prices aren’t published. Compare the total contract and expected usage, not just the $20 entry rate. The available pricing doesn’t establish how Salesforce compares on cost with specific competitors.
Salesforce Marketing Cloud pricing FAQ
What is Salesforce Marketing Cloud?
Salesforce describes Marketing as a tool for building, personalizing, and optimizing campaigns and customer journeys. Its broader platform also presents Customer 360 business workflows and Data 360 for federating, integrating, and harmonizing enterprise data.
How much is a subscription to Salesforce?
The listed starting rate is $20 per 1,000 profiles monthly, billed annually, or $240 per year. Enterprise Profiles is $420 per 1,000 profiles yearly, and Flex Credits cost $500 per 100,000. These figures don’t establish the full cost of a Salesforce org; billing depends on the org’s contract.
Who are Salesforce's competitors?
The published pricing information does not name Salesforce Marketing Cloud competitors or provide their prices. For a useful switch comparison, line up each vendor’s annual commitment, profile or contact allowances, usage-based charges, and add-on costs against your expected requirements.
Is Salesforce costly?
It can cost more than the entry rate suggests if profile needs, Flex Credit usage, or add-ons increase the bill. The listed rates start at $20 per 1,000 profiles monthly, billed annually, while some add-on prices are not published and contract terms affect billing.