Mautic review

Mautic is an open-source marketing automation platform for building campaigns, sending email, creating landing pages and nurturing leads. Its homepage describes a click-and-drag campaign builder, drag-and-drop tools for emails and pages, privacy controls, lead scoring, a REST API and plugins. The pitch is to bring those jobs into one system rather than manage separate tools for each step of a marketing workflow.

For teams weighing a switch from Mailchimp or MailerLite, the distinction to keep clear is that open-source software and hosted service pricing are not the same thing. Mautic’s listed hosted plans start at €247.50 per month on annual billing; its Essential plan is €275 per month when billed quarterly. The published pricing lists no free hosted plan. We would compare the features against the operational work involved in setup and email delivery, not treat “open source” as proof that running it will cost nothing.

Mautic covers more than newsletter sends. The campaign builder is designed for click-and-drag workflow creation, while its email and landing-page builders offer drag-and-drop editing. Lead scoring and a central contact overview are meant to help teams prioritize prospects and coordinate lead nurturing, rather than keep those tasks in separate tools.

The integration story is also broader than a standalone email sender. Mautic lists a REST API for connecting other systems and a plugin ecosystem for extending or customizing the product. Its privacy controls are described as supporting compliance with data privacy legislation; that is useful context for evaluating a platform, but it is not a guarantee that a particular organization’s use will comply.

That combination is the clearest reason to consider it: campaigns, email, pages and lead tools sit under one product. In one Reddit thread, a marketer considering a move from Mailchimp called out Mautic’s feature breadth and apparent lack of cost as appealing. That is interest, not evidence that migration or ongoing operation will be easy.

Hosted pricing is a substantial commitment. Essential costs €275 per month billed quarterly or €247.50 per month billed annually, and includes 50,000 contacts, 50,000 emails per month, a sending rate of 100 emails per minute, shared hosting and a shared IP. Professional is listed at €1,237 per month, with pricing terms not published; it starts at 50,000 contacts and emails per month, allows contacts to extend to 3 million, and lists 2,000 emails per minute, dedicated hosting and IP, and a dedicated support manager. Enterprise pricing is custom, with up to 6 million emails per month and 4,000 emails per minute. Add-on prices are not listed.

Setup is another trade-off. In a Reddit thread about open-source email automation, a user said Mautic setup can be complex and that configuring core email requires steps beyond connecting SMTP, even when the server works with other email clients. That is one user’s account, not a universal verdict, but it is a reason to budget for implementation rather than assume a quick switch. The pricing page does not publish Professional or Enterprise billing terms.

Mautic Essential is €275/month when billed quarterly, or €247.50/month on annual billing, according to the published pricing details. It includes 50,000 emails and 50,000 contacts, with a limit of 100 emails per minute on shared hosting and a shared IP. No free plan or free trial is listed.

Professional starts at €1,237/month: €962 more than Essential’s quarterly rate, or about 4.5 times as much. It starts at 50,000 emails and contacts, supports contact expansion to 3 million, raises sending to 2,000 emails per minute, and adds dedicated hosting, an IP and a support manager. Its billing terms are not published, so there is no annual comparison.

Enterprise pricing is custom. The plan lists up to 6 million emails per month, 4,000 emails per minute, dedicated infrastructure, security and SSO. Add-ons are not listed. The billing catch: Essential’s lower rate requires annual billing, while billing terms for the higher tiers are unclear. Budget for a sharp tier jump; hosted Mautic is not automatically a low-cost option.

Switching into Mautic is not just importing a contact list. Its campaign, email and page tools, lead scoring and privacy controls mean teams should inventory those assets and map fields, consent status, scoring and automations before planning a cutover. The published material does not describe migration utilities, export formats or a supported import path, so migration effort and fidelity are not published.

Mautic is open-source and offers a REST API and plugins, which provide integration options; that does not confirm every record or campaign can be moved cleanly. The available material also does not say what export access or offboarding support includes for hosted accounts. Check those points before committing, especially if you expect to leave later.

We were not given Reddit posts or comments, so we cannot say what users tend to cite as reasons for leaving. Hosted price is a documented comparison point: Essential starts at €247.50/month on annual billing, Professional at €1,237/month, and Enterprise has custom pricing. Treat that as a budget checkpoint, not evidence of reported churn.