Asana review

Asana is a work management platform for coordinating tasks, projects, goals, and dependencies in a shared workspace. Its Work Graph is designed to connect those pieces, so teams can track who owns work and how it relates to larger plans. The platform covers project delivery, service management, and client work; it also supports service workflows for teams such as IT, HR, facilities, and legal.

Asana is adding AI agents to that shared workflow. Its product description says pre-built AI Teammates can work alongside people using shared context and memory. For organizations managing those agents, Asana lists controls for identities, permissions, audit trails, data access, approved actions, and spending. Project planning tools can turn briefs into tasks, owners, timelines, and dependencies.

That makes Asana a project-and-workflow hub, not a general-purpose ERP. In one Reddit thread, a customer described trying to build an ERP in Asana; commenters pushed back that the product was not designed to replace ERP software.

Asana’s clearest strength is connecting day-to-day work to projects and goals. Tasks, owners, timelines, and dependencies sit in the same planning context, which can help teams coordinate work across projects instead of treating each task as an isolated item. The product also covers more than standard project tracking: Asana lists service management for IT, HR, facilities, and legal, alongside project delivery and client work.

AI Teammates are designed to work within shared workflows rather than in a separate tool, using the same context as the team. For larger organizations, Asana also lists governance controls for agent access and activity.

The free Personal plan is available for individuals and pairs. According to the pricing page, it includes two users, unlimited tasks and projects, 100MB per file, and more than 100 free integrations. Paid plans add room for teams: Starter includes unlimited automations and free guests, while Advanced adds unlimited portfolios, goals, and resource management. The pricing page lists AI Studio credits on both plans: 75,000 per billing account per month on Starter and 200,000 on Advanced.

The price jump can matter if your team needs features that are higher up the plan ladder. Starter is $10.99 per user per month when billed annually, or $13.49 with monthly billing. Advanced is $24.99 annually billed, or $30.49 monthly. Goals, resource management, and unlimited portfolios are listed on Advanced, not Starter. Enterprise and Enterprise+ pricing is custom and not published, so buyers cannot compare those tiers from a public price alone.

The free plan is limited to two users and 100MB per file. AI Studio credits are capped at 75,000 per billing account per month on Starter and 200,000 on Advanced; the price for extra credits is not published.

There are also reports of cost pressure around plan changes. In one Reddit thread, a nonprofit user said they exceeded a rule limit within two days and that moving up would nearly double the cost. That is one customer’s account, not a published plan limit. Another commenter said they stopped using Asana because they could not buy a single premium seat. If you need ERP functions, Asana is also a poor fit: a thread about building an ERP in the product drew replies that it was not designed for that job.

Asana has a free Personal plan for up to two users, with unlimited tasks and projects, 100MB per file and 100+ free integrations. Starter costs $10.99 per user/month billed annually, or $13.49 with monthly billing. It has no user-seat limit and includes 75,000 AI Studio credits per billing account each month.

Advanced jumps to $24.99 per user/month billed annually or $30.49 monthly—$14 more per user/month on annual billing. It adds portfolios, goals and resource management, with 200,000 AI Studio credits per billing account each month. That’s a material increase if you’re upgrading mainly for one feature.

Enterprise and Enterprise+ have custom pricing, so you’ll need a quote to compare them with other tools. The pricing page lists 200,000 AI Studio credits for Enterprise too; it doesn’t list a price for extra credits. Check the billing period and seat count before comparing quotes: the displayed annual-billing rates are not the monthly-billing rates.

Treat a move to Asana as workflow reconstruction, not just task import. Before committing, map how your current tool represents projects, owners, timelines, goals and dependencies to Asana’s shared Work Graph. If your workflows use AI agents, also check how their context, permissions and approved actions will carry over; the published product information describes Asana’s controls but does not specify import or migration support.

The published sources do not publish Asana’s export formats, migration tools or data-retention terms, and include no Reddit reports to substantiate why users leave. Ask Asana what you can export—including tasks, attachments, comments and dependencies—and test that against your required exit plan before moving work. Also confirm whether agent-related data and audit trails are exportable. Those details matter more as your setup relies on shared workflows and enterprise governance. If you’re leaving, plan to verify what the destination tool can preserve; export limits are not published on the vendor's site.