We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Most buyers should pick Asana.
Choose Asana if you want published entry pricing, a free two-user plan, and a general project hub: Starter is $10.99 per user monthly when billed annually. Choose Workfront if your operation needs governed marketing intake, reviews, approvals, and reporting in one enterprise system—but Adobe publishes no plan prices, making costs hard to compare upfront. Asana’s higher tiers and AI credit allowances still need checking; Workfront’s review also flags implementation demands.
01Side by side
| Asana | Workfront | |
|---|---|---|
| Starting price | $10.99/user monthly, billed annually | Not published |
| Free plan | Yes; two users | No |
| Best for | Teams wanting clear-priced project management | Enterprise marketing operations and approvals |
| Core strength | Connected tasks, projects, goals, and dependencies | Marketing intake, reviews, approvals, and reporting |
| Learning curve | Ease-of-use review score: 7/10 | Ease-of-use review score: 5/10 |
| Integrations/data | 100+ free integrations | Data-lake and BI exports |
| Team/seat costs | Per-user pricing; Starter has no seat limit | Pricing and seat limits not published |
| Support | Review score: 5/10 | Review score: 5/10 |
Asana Choose Asana if
- Choose Asana if you need a free plan for up to two users.
- Choose Asana if published per-user pricing matters before switching.
- Choose Asana if your teams need connected tasks, projects, and goals.
Workfront Choose Workfront if
- Choose Workfront if marketing intake and approvals are central workflows.
- Choose Workfront if you need governed reviews and proofing processes.
- Choose Workfront if dashboards and data-lake or BI exports matter.
02Pricing compared
Asana is easier to price before you switch. Its Personal plan is free for two users, while Starter costs $10.99 per user monthly when billed annually, or $13.49 with monthly billing. Advanced is $24.99 per user monthly when billed annually, or $30.49 monthly. Enterprise and Enterprise+ require custom quotes. Asana also sells additional AI Studio credits, but the price is not published.
Workfront lists Select, Prime, and Ultimate plans, but Adobe does not publish their prices or a starting rate. There is no free plan listed. Workfront Fusion is included with Ultimate; pricing for Workfront Planning and Fusion is otherwise not published. That makes a like-for-like budget comparison difficult until Adobe provides a quote. If predictable entry pricing matters, Asana has the clearer offer; still check the higher-tier costs and AI credit allowances against your needs.
03Features and depth
Asana is a general work hub built around tasks, projects, goals, and dependencies. Its Work Graph connects those records, while project planning turns briefs into plans with owners, timelines, and dependencies. It also covers service work for teams such as IT, HR, facilities, and legal. AI Teammates can work inside shared workflows, and enterprise controls include agent identities, permissions, audit trails, data access, approved actions, and spending. The listed AI Studio allowance is 75,000 credits per billing account monthly on Starter and 200,000 on Advanced and Enterprise.
Workfront is more explicitly shaped around enterprise marketing operations: intake, custom forms, resource allocation, workflow automation, reviews, approvals, and reporting. It also supports digital proofing, AI-assisted brand checks, dashboards, and exporting data to data lakes or BI tools. Both products describe AI agents working with project context and human oversight. Workfront’s feature set is deeper for governed marketing workflows; Asana covers a broader mix of project and service work. Which fits better depends on whether marketing approvals or cross-team project management is the main job.
04Ease of use and learning curve
Asana is the simpler place to start if the goal is to organize team projects: its free Personal plan supports two users, and Starter has no user seat limit. That does not make every tier simple to evaluate; Advanced adds goals and resource management, while enterprise controls and AI credit needs can complicate plan selection.
Workfront is aimed at enterprise work with intake, custom forms, resource allocation, approvals, and reporting. That scope can suit teams with established processes, but it can also mean more setup and adoption work. Our published review flags implementation demands as a trade-off, and rates Workfront lower for ease of use than Asana. Neither product’s pricing page details implementation effort, so get the rollout requirements and costs in the quote.
Questions people ask
Is Asana similar to ClickUp?
Asana is a work management platform for projects, tasks, goals, and dependencies, with shared workflows for people and AI agents. The information available here does not establish a feature-by-feature comparison with ClickUp, so check both products’ current plans and workflow requirements before switching.
What is Adobe Workfront?
Adobe Workfront is an enterprise work management system for planning, tracking, and managing work. Its listed capabilities include marketing intake, project workflows, reviews, approvals, resource allocation, automation, and reporting, with AI collaborators working alongside people under human oversight.
What is the Asana app?
Asana is a work management platform that brings tasks, projects, goals, and dependencies into a shared workspace. Teams can use it for project planning, service work, and client work, with people and AI agents working from shared workflow context.
Is Workfront similar to Jira?
Workfront manages enterprise work, including project workflows, intake, reviews, approvals, and reporting. The information available here does not describe Jira, so we can’t make a source-backed feature comparison. Compare the tools against your intake, approval, reporting, and governance requirements before choosing.