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It's a split decision.
Choose Asana for project plans, dependencies, and shared workflows, especially if you want a free plan or published per-user pricing. Its Starter plan is $10.99 per user monthly when billed annually, or $13.49 monthly. Choose WorkBoard when strategy execution, enterprise OKRs, portfolio planning, and leadership coaching are the priority. WorkBoard’s pricing and billing terms are not published, so budget comparisons require a custom quote. These tools solve different problems, not interchangeable versions of the same one.
01Side by side
| Asana | WorkBoard | |
|---|---|---|
| Starting price | Starter: $10.99/user monthly annually; $13.49 monthly | Custom quote; starting price and billing terms unpublished |
| Free plan | Yes; Personal includes two users | No free plan listed |
| Best for | Project delivery, service work, and team workflows | Company strategy, OKRs, portfolios, and leadership cadence |
| Core strength | Project plans, dependencies, service workflows, and shared AI context | Strategy, OKRs, portfolios, budgets, and leadership cadence |
| Learning curve | Not published | Not published |
| Integrations/data | 100+ free integrations; enterprise governance controls on higher tiers | Integration and data-control details not published on the vendor's site |
| Team/seat costs | Starter has no user seat limit; per-user pricing published | Custom quote; seat and billing terms unpublished |
| Support | Review support score: 5/10 | Review support score: 5/10 |
Asana Choose Asana if
- Choose Asana if you need project plans with owners, timelines, and dependencies.
- Choose Asana if a free plan for two users matters.
- Choose Asana if you want published per-user Starter pricing.
WorkBoard Choose WorkBoard if
- Choose WorkBoard if company-wide strategy and OKR alignment are central.
- Choose WorkBoard if you need portfolio planning and budget scenarios.
- Choose WorkBoard if leadership coaching and operating cadence matter.
02Pricing compared
Asana is easier to budget for: its Personal plan is free for up to two users, while Starter costs $10.99 per user monthly with annual billing or $13.49 with monthly billing. Starter includes unlimited automations and 75,000 AI Studio credits per billing account each month. Advanced is $24.99 per user monthly billed annually, or $30.49 monthly, and includes goals, resource management, and 200,000 AI Studio credits per billing account each month. Enterprise and Enterprise+ prices are custom; additional AI Studio credits cost extra, but their price is not published.
WorkBoard does not publish prices or billing terms. You have to book a demo and request a custom quote, so there is no public starting price to compare against Asana. If price certainty matters, Asana has the clearer offer; compare WorkBoard only after getting a quote for your requirements.
03Features and depth
Asana is built around getting work planned and delivered. Its Work Graph connects people, tasks, projects, goals, and dependencies; teams can turn briefs into plans with owners, timelines, and tracked dependencies. Shared workflows give people and AI agents the same plan and context. Asana also describes enterprise service workflows for IT, HR, facilities, and legal, plus governance controls for agent identities, permissions, audit trails, data access, and approved actions.
WorkBoard is more focused on strategy execution than day-to-day project coordination. It connects company strategy and assumptions to enterprise and team OKRs, then adds portfolio prioritization, budget planning, roadmaps, and scenario planning. Its agents are aimed at analyzing portfolio outcomes and progress, supporting operating cadence, and coaching leaders. WorkBoard’s stated performance features also connect individual goals to strategy and support 1:1s and performance conversations. Choose based on the work you need to organize: project delivery and dependencies favor Asana; company-wide OKRs and strategic portfolios favor WorkBoard.
04Ease of use and learning curve
Neither product’s published information establishes that it is easier to learn. The likely learning burden depends on what you turn on: Asana’s core pitch is tasks, projects, owners, and dependencies, while its advanced plans add goals, resource management, and agent governance. WorkBoard covers strategy, OKRs, portfolios, budgets, and talent workflows, so it may require broader organizational alignment to set up and use well.
The available review scores are 7/10 for Asana and 6.2/10 for WorkBoard, but those are overall scores, not direct usability tests. If you need a straightforward project workspace, Asana is the more direct fit. If you need strategy and OKRs to shape operating routines, WorkBoard’s wider scope may be justified.
Questions people ask
Is Asana or WorkBoard cheaper?
Asana is the only one with published prices: Starter is $10.99 per user monthly with annual billing or $13.49 monthly. WorkBoard requires a custom quote, and its prices and billing terms are not published. You’ll need a WorkBoard quote to compare total costs.
Does WorkBoard offer a free plan?
The available WorkBoard pricing information lists no free plan and does not publish a free trial. Asana lists a free Personal plan for up to two users, with unlimited tasks and projects and a 100MB per-file limit.
Is WorkBoard a replacement for Asana?
Not necessarily. Asana centers on project plans, tasks, owners, and dependencies; WorkBoard centers on strategy, OKRs, portfolios, and leadership workflows. They can address different needs, so map your requirements before treating one as a direct replacement for the other.
Which is better for OKRs and strategy execution?
WorkBoard is the closer fit for company-wide strategy execution: its listed features connect strategy to enterprise and team OKRs, portfolios, budgets, and talent workflows. Asana’s Advanced plan includes goals, but its core positioning is work and project management rather than strategy execution.