Category · 42 tools · 6 comparisons
B2B lead generation software
Find, enrich, and qualify business prospects with data and prospecting software.
Our ranked shortlist: the best B2B lead generation software →
At a glance
- Tools tracked
- 42
- Entry plans
- $3.33–$597/mo
- Typical entry plan
- $44.99/mo
- Free plan
- 25 of 42
- Cheapest paid
- Kompass, $3.33/mo
- Best value score
- Anymail Finder, 7/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 Anymail FinderAnymail Finder | 7.4 | €26/mo | €481/mo | No | 7 days | ReviewPricing |
 CrustdataCrustdata | 7.1 | Free* | — | Yes | — | ReviewPricing |
 FindymailFindymail | 7.1 | $99/mo* | $999/mo | Yes | — | ReviewPricing |
 Snov.ioSnov.io | 7.0 | $29.25/mo | $553.50/mo | Yes | — | ReviewPricingAlternatives |
 BookYourDataBookYourData | 7.0 | Free* | — | Yes | — | Review |
 SalesQLSalesQL | 7.0 | $29.25/mo | $89.25/mo | Yes | — | ReviewPricing |
 Voila NorbertVoila Norbert | 6.8 | $16.58/mo | $399/mo | Yes | — | ReviewAlternatives |
 ImportGeniusImportGenius | 6.8 | $183/mo* | $1,999/mo | No | — | ReviewAlternatives |
 LeadfeederLeadfeeder | 6.8 | €79/mo | €599/mo | Yes | 14 days | ReviewPricingAlternatives |
 Dun & BradstreetDun & Bradstreet | 6.8 | $41.58/mo* | $166.58/mo | Yes | 1 month | ReviewPricingAlternatives |
 EvabootEvaboot | 6.8 | $9/mo | $49/mo | No | — | ReviewPricingAlternatives |
 Skrapp.ioSkrapp.io | 6.8 | $29/mo | $262/mo | Yes | — | ReviewAlternatives |
 LeadMagicLeadMagic | 6.8 | $82.50/mo | $707.50/mo | No | — | ReviewPricing |
 RocketReachRocketReach | 6.7 | $27/mo* | $500/mo | Yes | — | ReviewPricingAlternatives |
 ProspeoProspeo | 6.7 | $37/mo* | $187/mo | Yes | — | ReviewPricing |
 CrunchbaseCrunchbase | 6.6 | $49/mo | $199/mo | Yes | 7 days | ReviewPricingAlternatives |
 CognismCognism | 6.6 | Custom* | — | No | — | ReviewAlternatives |
 LushaLusha | 6.5 | $37.45/mo* | $299.95/mo | Yes | — | ReviewPricingAlternatives |
 UpLeadUpLead | 6.5 | $74/mo | $149/mo | Yes | 7 days | ReviewPricingAlternatives |
 ExploriumExplorium | 6.5 | Custom* | — | No | 90 days | ReviewPricing |
 SnitcherSnitcher | 6.5 | $49/mo | $529/mo | No | 14 days | ReviewPricing |
 Adapt.ioAdapt.io | 6.5 | $39.20/mo* | $79.20/mo | Yes | 7 days | Review |
 Dealroom.coDealroom.co | 6.4 | €250/mo* | €325/mo | No | 3 days | ReviewPricing |
 Data Axle GenieData Axle Genie | 6.3 | $99/mo* | $299/mo | No | 3 days | ReviewPricing |
 FullEnrichFullEnrich | 6.3 | Free* | — | Yes | — | ReviewPricingAlternatives |
 FINTRXFINTRX | 6.3 | Custom* | — | No | — | Review |
 GoodFitGoodFit | 6.3 | Custom* | — | No | — | Review |
 WappalyzerWappalyzer | 6.2 | $207.50/mo* | $705.50/mo | Yes | — | ReviewAlternatives |
 ContactOutContactOut | 6.2 | $25/mo | $49/mo | Yes | — | ReviewPricingAlternatives |
 BomboraBombora | 6.2 | Custom* | — | No | — | ReviewAlternatives |
 KompassKompass | 6.0 | $3.33/mo* | $91.67/mo | Yes | 14 days | Review |
 WizaWiza | 6.0 | $49/mo | $199/mo | Yes | — | ReviewPricingAlternatives |
 LeadIQLeadIQ | 6.0 | $150/mo* | $150/mo | Yes | — | ReviewPricingAlternatives |
 D7 Lead FinderD7 Lead Finder | 6.0 | $44.99/mo* | $119.99/mo | Yes | — | ReviewPricingAlternatives |
 idiCOREidiCORE | 5.8 | Custom* | — | No | — | Review |
 RB2BRB2B | 5.8 | $79/mo | $199/mo | Yes | 7 days | ReviewPricingAlternatives |
 ListKitListKit | 5.8 | $597/mo* | $597/mo | Yes | — | ReviewPricing |
 Lead ForensicsLead Forensics | 5.8 | Custom* | — | No | 1 week | ReviewAlternatives |
| PanjivaPanjiva | 5.8 | Custom* | — | No | — | ReviewAlternatives |
 Leadership ConnectLeadership Connect | 5.8 | Custom* | — | No | — | Review |
 LinkedIn Sales NavigatorLinkedIn Sales Navigator | 5.2 | $89.99/mo* | $149.99/mo | No | 30 days | ReviewPricingAlternatives |
 Seamless.AISeamless.AI | 5.0 | Free* | — | Yes | — | ReviewAlternatives |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
LushavsLinkedIn Sales NavigatorLusha vs LinkedIn Sales Navigator
LinkedIn Sales NavigatorvsRocketReachLinkedIn Sales Navigator vs RocketReach
LinkedIn Sales NavigatorvsCrunchbaseLinkedIn Sales Navigator vs Crunchbase
RocketReachvsCrunchbaseRocketReach vs Crunchbase
CrunchbasevsLeadIQCrunchbase vs LeadIQ
LinkedIn Sales NavigatorvsWizaLinkedIn Sales Navigator vs Wiza
Highest scored
Anymail FinderAnymail Finder
Worth considering for verified B2B email searches; check credit costs and country coverage first.
CrustdataCrustdata
A capable live-data layer for agents, but check credit costs and freshness before committing.
FindymailFindymail
A strong email-finding feature set, with pricing and user-reported accuracy that deserve scrutiny.
B2B lead generation software: quick answers
How much does B2B lead generation software cost?
Paid plans for the 42 B2B lead generation tools we track start between $3.33 and $597 a month, and the typical entry plan is about $44.99 a month. 25 of them have a free plan. Cognism, Explorium, FINTRX, GoodFit, Bombora, idiCORE, Lead Forensics, Panjiva and Leadership Connect don't publish a starting price. Prices are the vendors' own, checked Nov 7, 2026; most quote the per-month price when billed annually.
Which B2B lead generation tool is the cheapest?
Which B2B lead generation tools have a free plan?
Crustdata, Findymail, Snov.io, BookYourData, SalesQL, Voila Norbert, Leadfeeder, Dun & Bradstreet, Skrapp.io, RocketReach, Prospeo, Crunchbase, Lusha, UpLead, Adapt.io, FullEnrich, Wappalyzer, ContactOut, Kompass, Wiza, LeadIQ, D7 Lead Finder, RB2B, ListKit and Seamless.AI have a free plan. Anymail Finder, Explorium, Snitcher, Dealroom.co and Data Axle Genie offer a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which B2B lead generation tool scores highest in our reviews?
Anymail Finder scores highest at 7.4/10. Worth considering for verified B2B email searches; check credit costs and country coverage first.