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Most buyers should pick Lusha.
Choose Lusha for lower-cost contact discovery: its free plan includes 40 monthly credits, and Starter is $37.45/month equivalent when billed yearly. Choose Sales Navigator if you want its listed InMail and lead-saving allowances, or need Advanced Plus CRM sync—but Core starts at $89.99/month equivalent on annual billing, with a 30-day trial. The published LinkedIn homepage does not verify Sales Navigator’s product details, so compare its published plan terms carefully; support and usability evidence is limited.
01Side by side
| Lusha | LinkedIn Sales Navigator | |
|---|---|---|
| Starting price | $37.45/month equivalent, billed yearly | $89.99/month equivalent, billed yearly |
| Free plan | 40 monthly credits; one seat | No free plan; 30-day trial |
| Best for | Finding contacts, signals, and account data | Sales professionals needing listed InMail allowances |
| Core strength | Contact data, buying signals, and account scoring | InMail, saved leads, and team tools |
| Learning curve | Not published on the vendor's site | Not published on the vendor's site |
| Integrations/data | API, CSV enrichment, and verified contact data | CRM sync listed for Advanced Plus |
| Team/seat costs | Pro: $52.45/month equivalent; two free seats | Core: $89.99 per license/month equivalent |
| Support | Review score: 5/10 | Review score: 4/10 |
Lusha Choose Lusha if
- Choose Lusha if you want a free plan with 40 monthly credits.
- Choose Lusha if you need contact data and buying signals.
- Choose Lusha if lower listed starting prices matter.
LinkedIn Sales Navigator Choose LinkedIn Sales Navigator if
- Choose LinkedIn Sales Navigator if its listed InMail credits fit your workflow.
- Choose LinkedIn Sales Navigator if you need Advanced Plus CRM sync.
- Choose LinkedIn Sales Navigator if you value its 30-day trial.
02Pricing compared
Lusha is the cheaper way to start. Its free plan includes 40 credits a month and one seat. Starter is $37.45 per month equivalent when billed yearly, with 4,800 credits granted upfront and one seat. Lusha’s monthly billing rate is not published on the vendor's site; extra-credit pricing is also not published.
Sales Navigator Core costs $89.99 per license per month with annual billing, or $119.99 month to month. Annual billing is $1,079.88 per license. Core includes one seat and a 30-day trial is listed. Advanced is $149.99 monthly equivalent with annual billing, or $159.99 month to month. Advanced Plus pricing is not published. The pricing details list no free plan for Sales Navigator, so compare the trial with Lusha’s ongoing free tier.
03Features and depth
Lusha is built around contact and company discovery. Its listed tools include verified business contact data, email confidence scores, last-updated dates, 30 types of dated buying signals, account scoring against an ICP, buying-committee mapping, lookalikes, and website-visitor identification. API access and CSV enrichment depend on plan: Pro lists API and CSV enrichment, while Starter lists bulk enrichment. The free plan includes verified emails and phones.
The published LinkedIn homepage describes LinkedIn’s professional community, not Sales Navigator, so it does not verify Sales Navigator’s product features. The published plan details do list specific allowances: Core has 50 monthly InMail credits, 10,000 saved leads and accounts, up to 2,500 search results per search, and 15 saved searches. Advanced adds TeamLink, Smart Links, CSV upload, and team reporting. Advanced Plus lists CRM sync, integrations, and CRM data validation. Treat these as plan details, not a complete feature comparison.
04Ease of use and learning curve
The published reviews give Lusha a 7/10 for ease of use and Sales Navigator a 5/10, but the supporting user evidence is limited. Lusha offers several access routes—Workspace, browser extension, API, and AI chat integrations—so the best fit depends on how your team prospects and whether it needs technical setup.
Sales Navigator’s listed plans make some limits clear, including seats, saved leads, InMail, and search results. But the published LinkedIn homepage does not explain the product itself, so it cannot establish its workflow or learning curve. We would not treat the review scores as proof that one tool is simpler for every team.
Questions people ask
Is Lusha cheaper than LinkedIn Sales Navigator?
On the published annual prices, yes: Lusha Starter is $37.45 per month equivalent, while Sales Navigator Core is $89.99 per license per month equivalent. Lusha also has a free tier with 40 monthly credits. Sales Navigator lists a 30-day trial, not a free plan.
Does Sales Navigator have a free trial?
The published pricing details list a 30-day trial for Sales Navigator. They do not list a free plan. Lusha’s Free plan includes 40 credits per month and one seat, according to its published plan details; its free-trial field is not published.
Which product includes CRM integration?
The published Sales Navigator plan details list CRM sync, integrations, and CRM data validation for Advanced Plus, but its price is not published. Lusha lists API access on Pro and team management on Premium; the published details do not specify a CRM integration feature.
Can I compare Sales Navigator’s features directly with Lusha’s?
Only partly with the published evidence. Lusha’s product summary lists contact data, signals, account tools, and integrations. The published LinkedIn homepage does not describe Sales Navigator, although its plan details list InMail, saved-lead limits, and some Advanced features. Verify current product terms before switching.