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Review · Lead generation

Lusha review

A capable prospecting toolkit with a free tier, but contact gaps and unpublished monthly rates make the price worth checking.

6.5/10Search Legion score

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The bottom line

Lusha brings contacts, signals and account tools together, but data gaps and credit limits temper the value.

Lusha combines verified contact and company data with buying signals, account scoring, buying-committee mapping and lookalike discovery. The free plan includes 40 credits per month for one seat; paid plans start at $37.45 per month when billed yearly. The pricing page does not publish monthly rates or the cost of extra credits.

The Reddit feedback is mixed and anecdotal: one solo founder praised how quickly Lusha helped build targeted lists, while a user in another thread said it often could not find the email addresses or phone numbers they needed. We’d consider it for teams that want prospecting and account intelligence in one product, but validate coverage on your target market before committing.

Good fit if

  • Teams building targeted outbound lists
  • Prospectors tracking buyer intent
  • Teams needing API access

Skip it if

  • Buyers needing guaranteed contact coverage
  • Teams requiring published monthly rates
  • Users needing high free-tier volume
Lusha homepage
Lusha homepage, captured Nov 6, 2026

ScoresHow it rates

  • Features8
  • Ease of use7
  • Value for money6
  • Support5
  • User sentiment5

What works

  • Free plan includes 40 monthly credits
  • Contact records include confidence scores and update dates
  • Tracks 30 types of dated buying signals
  • Scores accounts against an ideal customer profile
  • Pro plan includes API access

What doesn't

  • One Reddit user reported missing emails and phone numbers
  • Monthly billing rates are not published
  • Additional credit pricing is not published
  • Free plan is limited to 40 monthly credits
  • Scale pricing and seats are custom

01What Lusha actually does

Lusha is a B2B sales intelligence platform for finding contacts and companies, identifying buying signals, and building prospect lists. Teams can search for business contact details, including verified emails and phone numbers, with email confidence scores and last-updated dates. Lusha also offers account scoring against an ideal customer profile, using CRM history to help predict which accounts may buy.

The product extends beyond contact lookup. It tracks 30 types of dated buying signals, such as job changes, funding rounds, hiring surges, and new leaders. Teams can map buying committees, find companies resembling their best customers, and identify companies visiting their website. Lusha is available through its Workspace, browser extension, API, and AI chat integrations.

The pitch is consolidation: contact data, account research, and prospecting signals in one tool. Whether that replaces an existing stack depends on how often Lusha can supply the contact details a team needs.

02Where Lusha is strong

Lusha combines contact discovery with account-level research. That can save teams from switching between a contact database, a signal tool, and a separate way to prioritize accounts. Its 30 signal types include dated events such as funding rounds and leadership changes, while account scoring and buying-committee mapping help organize outreach around more than a single contact.

The plans cover both individuals and teams, and the free tier gives prospects a way to start without a credit card. The pricing page lists:

  • Free: 40 credits per month, one seat, verified emails and phones.
  • Starter: $37.45 per month when billed yearly, with 4,800 annual credits granted upfront, one seat, five buying-intent topics, and bulk enrichment.
  • Pro: $52.45 per month when billed yearly, with 7,200 annual credits, two free seats, API access, and CSV enrichment.
  • Premium: $299.95 per month when billed yearly, with 40,800 annual credits, five free seats, team management, and five buying-intent topics with unlimited results.

For teams that need custom seats, credits, or SSO, the Scale plan is available by quote. Lusha also supports API and AI chat access, which may matter to teams adding prospect data to existing workflows.

03Where it falls short

Lusha’s value depends on finding the contact details a team needs, and at least one Reddit user reports hitting gaps: after using the Chrome extension and LinkedIn plugin, they often could not find an email address or phone number. That is one user’s account, not a measured coverage rate, but it points to a practical risk for teams that require both channels for outbound.

Credits also put a ceiling on usage. The free plan includes 40 per month; Starter lists 4,800 per year and Pro 7,200 per year, with credits granted upfront. The pricing page does not publish the cost of additional credits, and it does not list monthly-billing rates, even though monthly billing is selectable. That makes it harder to compare the actual cost of heavier use or month-to-month plans.

Seat and signal limits are worth checking before switching. Starter includes one seat; Pro includes two free seats; Premium includes five. Starter and Premium list five buying-intent topics, while Scale lists 25. Teams with more than five users are directed to contact sales, and Scale pricing is custom. So the listed entry price may not reflect the cost for a larger team.

04Lusha pricing: what you'll actually pay

Lusha has a free plan with 40 credits a month and one seat. Paid prices shown are monthly equivalents billed yearly; the pricing text says monthly billing is selectable, but does not publish its rates.

  • Starter: $37.45 a month, billed yearly, for 4,800 credits a year and one seat. It includes five buying-intent topics and bulk enrichment.
  • Pro: $52.45 a month, billed yearly, for 7,200 credits a year and two free seats. It adds API access and CSV enrichment.
  • Premium: $299.95 a month, billed yearly, for 40,800 credits a year and five free seats, plus team management and five buying-intent topics with unlimited results.
  • Scale: custom pricing, credits and seats; the pricing page lists 25 buying-intent topics with unlimited results and SSO.

The jump from Starter to Pro is $15 a month on annual billing. Pro to Premium is $247.50 more per month, so check that the extra credits and controls fit your team. More credits cost extra, but the price is not published. Teams over five users should contact sales; upgrading is required for more seats.

Full Lusha pricing breakdown →

05Switching to (or from) Lusha

The published material does not specify a migration service, data-export format, or process for moving contact records, saved lists, or account scores. It also does not describe cancellation or what happens to unused credits. Treat those as questions to resolve before you commit: ask Lusha what you can export, in which formats, and whether your current CRM fields and history can be carried over.

Lusha offers a Workspace, browser extension, API, and AI chat integrations, but that does not establish how much setup a switch requires. Map which workflows depend on each access route and test the data you need before replacing another provider. Lusha’s credits and contact coverage also deserve a check against your list needs; our review verdict flags credit limits and data gaps as value concerns.

We can’t substantiate a Reddit pattern for why users leave from the published material: no Reddit posts or comments were included. So we won’t present complaints as a trend. Before switching out, confirm export access and compare the replacement’s coverage, credit rules, and published pricing.

From the threadsWhat users say

Reddit feedback is mixed: users describe useful lead discovery and faster list building, but also missing contact details and concerns about personal-data sourcing. The posts provide individual experiences, not enough evidence to establish overall accuracy or legal compliance.

Useful lead discovery
The first two months, it worked great, and I found a good number of new leads using the Chrome extension and LinkedIn plugin
r/DigitalMarketing · view thread
Missing contact details
Many times, it can't find the email address or phone number
r/DigitalMarketing · view thread
Data sourcing concerns
From what I've seen, most of these platforms are pulling from the same big database that everyone seems to license
r/EmailProspecting · view thread
Faster list building
The accuracy makes me feel way more confident sending personalized emails
r/sales_intelligence · view thread

Questions people ask

Is Lusha reliable?

Reddit reports are mixed. One user said Lusha worked well at first, then often could not find an email address or phone number. A solo founder praised its accuracy for personalized emails. These are individual accounts, not a broad accuracy study. Lusha lists email confidence scores and last-updated dates, which may help assess specific contact records.

How much does Lusha cost monthly?

The pricing page lists a free plan at $0 and annual-billed paid prices of $37.45 per month for Starter, $52.45 for Pro, and $299.95 for Premium. Monthly billing is selectable, but its rates are not published in the pricing text. Scale has custom pricing, and additional credit prices are not published.

What is Lusha used for?

Lusha is B2B sales intelligence software for finding, scoring, and reaching likely buyers. Its listed tools include business contact and company data, buying signals, account scoring, buying-committee mapping, and lookalikes. Teams can access it through Workspace, a browser extension, API, or AI chat integrations, according to the published product information.

Is using Lusha legal?

The available product information does not establish whether a particular use of Lusha is legal. Laws and obligations can depend on where you operate, whose data you use, and how you contact people. Reddit users have raised concerns about personal-data collection and removal, but those posts do not prove a legal violation or compliance.

What does Lusha's free plan include?

According to the pricing information, the Free plan costs $0 per month and includes 40 credits per month, one seat, and verified emails and phone numbers. No credit card is required. The listed paid plans provide more annual credits and additional features, but the free-plan details do not specify what happens when credits run out.

Sources

  1. Lusha homepage
  2. Lusha pricing page
  3. Reddit: Lusha alternatives
  4. Reddit: FullEnrich review 2025 after 2 tools tested (Apollo, Lusha…): surprising accuracy difference
  5. Reddit: Lusha - company that steals personal data?
  6. Reddit: Is Lusha worth it for solo founders or only for teams?