Wappalyzer review

Wappalyzer helps sales and go-to-market teams find companies by the technologies their websites use. Instead of starting with a company list and guessing who might fit, you can search for prospects by technology, keyword, market, traffic, or geography, then export a lead list.

Its website lookup surfaces detected technologies alongside company and contact details. The product also supports bulk domain analysis, CRM enrichment, and website alerts for changes such as migrations or newly added tools. Email verification is listed as a separate product and is included in the plan limits.

That makes Wappalyzer more than a quick tech-stack checker: it connects website research to prospecting and ongoing monitoring. A Reddit discussion describes its browser extension as a way to check a site’s technologies, but the broader offer is lead data and workflows for teams.

The main appeal is the link between technology detection and prospecting. If your ideal customers use a particular platform or tool, Wappalyzer’s filters can help turn that signal into a list to research or export. Bulk analysis, CRM enrichment, and website alerts extend the workflow beyond checking one site at a time.

The plans also show a clear step-up in capacity, according to the pricing information checked on November 6, 2026:

• Free costs $0 and includes 50 technology lookups, 50 email verifications, five website alerts, and sample lead lists each month.
• Pro costs $250 monthly, or $207.50 per month with annual billing. It includes one user, two technology targets, and 5,000 lookups and verifications.
• Business costs $450 monthly, or $373.50 per month annually. It includes five users, unlimited technology targets, 20,000 lookups, verifications, and API credits.

For teams building lists around several technologies, Business removes Pro’s two-target limit. The pricing page says annual billing saves 17%.

The limits matter if you expect to run frequent searches or verify large lists. Free is a sampler: 50 lookups and 50 verifications per month, with only five alerts. Pro raises those caps to 5,000, but restricts you to two technology targets and one user. Its listed price is $250 per month, or $207.50 per month billed annually.

Business costs $450 monthly ($373.50 annually per month) and raises the included lookup and verification limits to 20,000 each. Enterprise starts at $850 monthly, or $705.50 with annual billing, and lists 25+ users plus 200,000+ lookups, verifications, and API credits. Those higher tiers may be more capacity than a small team needs.

The pricing information does not specify paid-plan alert limits or lead-list export caps. API credit bundles are available, but their price is not published. Check those details against your expected usage before committing; the plan names alone do not tell you the total cost of a heavier workflow.

Wappalyzer has a free plan, but its paid tiers rise quickly. Free includes 50 technology lookups and 50 email verifications per month, five website alerts, and sample lead lists. Pro costs $250 monthly, or $207.50 per month with annual billing, for one user, two technology targets, and 5,000 lookups and verifications. Business jumps to $450 monthly ($373.50 annually) and adds five users, unlimited targets, 20,000 lookups and verifications, and 20,000 API credits. That is an $200 monthly jump from Pro. Enterprise is $850 monthly ($705.50 annually), with 25+ users and 200,000+ lookups, verifications, and API credits. The pricing page says annual billing saves 17%; the annual figures are calculated from listed monthly prices, so confirm the billing terms before buying. API credit bundles are available, but their price is not published. Check the target and lookup caps against your expected prospecting volume before upgrading.

Switching in means deciding which workflows you want Wappalyzer to cover: the product offers technology-based lead lists, bulk domain analysis, CRM enrichment, and website alerts. The published material does not specify migration tools or setup requirements, so we can’t put a reliable time estimate on moving your existing data or processes. It does say you can build and export prospect lists, which gives you a route to take those lists elsewhere. It does not explain whether alert settings, enrichment history, or other account data can be exported; check that before relying on them. Switching out may be straightforward for exported lists, but CRM fields and monitoring workflows could need separate handling. The published published material contains no Reddit posts or comments, so we can’t credibly report what users commonly cite as a reason for leaving. Before paying, confirm export coverage and whether your target and lookup limits fit your plans.