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Paid plans start at $41.58/mo. There's also a free plan.
Dun & Bradstreet has free options; listed paid subscriptions start at $41.58 per month on annual billing. Credit Insights Basic is $49 monthly or $41.58 annual equivalent; Plus is $149/$124.92, and Premium is $199/$166.58 (monthly/annual equivalents). Hoovers Essentials is $49 monthly or $44.08 annual equivalent, with 150 company and 150 contact credits each month. D&B Hoovers Enterprise, D&B Direct+ Subscription, Risk Analytics and Master Data are quote-based or negotiated.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| D&B Hoovers Essentials | $44.08 | $49 | Small teams researching companies and contacts |
| D&B Hoovers Enterprise (Explore, Focus, Predict) | — | Quote | Teams needing advanced prospecting data |
| D&B Credit Insights Free | $0 | $0 | Businesses checking basic credit risk |
| D&B Credit Insights Basic | $41.58 | $49 | Businesses monitoring credit changes |
| D&B Credit Insights Plus | $124.92 | $149 | Businesses comparing peers and monitoring risk |
| D&B Credit Insights Premium | $166.58 | $199 | Businesses managing profiles and partner risks |
| D-U-N-S Number Registration | $0 | — | Businesses registering for a D-U-N-S Number |
| D&B Direct+ Subscription | — | Quote | Organizations buying data at scale |
| Risk Analytics | — | Quote | Organizations needing enterprise risk solutions |
| Master Data | — | Quote | Organizations needing enterprise master data |
Add-ons and overages
- Hoovers Essentials: extra credits; pay-per-contact data; prices not published
- Hoovers Enterprise: Bombora Intent data; Website Visitor Tracking; CRM/API integrations; prices not published
- D-U-N-S registration: expedited D-U-N-S File delivery in 8 days; price not published
02What the plan grid doesn't tell you
Credit caps
Hoovers Essentials includes 150 company and 150 contact credits monthly. Extra credits and pay-per-contact data are available, but prices are not published.
Enterprise limits
Seat and usage limits are not published for D&B Hoovers Enterprise (Explore, Focus, Predict). It requires a custom quote.
Unpriced add-ons
Bombora Intent data, Website Visitor Tracking and CRM/API integrations are listed as Hoovers Enterprise add-ons; their prices are not published.
Expedited registration
D-U-N-S Number Registration is free at standard speed, with delivery within 30 business days. Expedited 8-day delivery is available, but its price is not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Businesses checking basic risk | D&B Credit Insights Free | It includes PAYDEX, Delinquency and Failure Score overviews, plus Supplier Evaluation Risk Rating monitoring. |
| Small-team prospecting | D&B Hoovers Essentials | It lists 150 company and 150 contact credits monthly, with a first month free and cancel-anytime terms. |
| Teams needing detailed credit monitoring | D&B Credit Insights Basic | It adds detailed score monitoring and alerts on major changes, at $49 monthly or $41.58 per month billed annually. |
04Is Dun & Bradstreet worth the money?
The pricing can make sense when verified business identity, credit signals or account data matter more than a basic contact list. D&B Credit Insights Free offers score overviews, while paid tiers publish prices for more monitoring and risk features. Lead-generation costs are harder to predict: Hoovers Essentials has finite credits, add-on prices are missing, and Enterprise limits are unpublished. We would ask for a written quote before budgeting for a larger team or switching a data stack.
Dun & Bradstreet pricing FAQ
What are the benefits of Dun & Bradstreet?
Dun & Bradstreet provides verified business intelligence tied to the D-U-N-S Number, a persistent business identifier. Its offerings include business and account insights, credit and risk monitoring, and data for sales, compliance, procurement, finance and data management. AI connectors and an MCP Server connect governed business insight to other systems.
How do I find a Dun & Bradstreet rating?
D&B Credit Insights Free includes overviews of PAYDEX, Delinquency and Failure Scores, plus Supplier Evaluation Risk Rating monitoring. The pricing information lists detailed score monitoring and alerts on major changes under Credit Insights Basic, which costs $49 monthly or $41.58 per month billed annually.
Can I get a D-U-N-S Number without an LLC?
The available registration information does not specify whether an LLC is required, so we can’t confirm eligibility for a particular business structure. It lists standard D-U-N-S Number Registration as free, with delivery within 30 business days. Check directly with Dun & Bradstreet about your entity type before applying.
How much is a D&B subscription?
Listed paid plans start at $41.58 per month for Credit Insights Basic billed annually; its monthly price is $49. Credit Insights Plus and Premium are $149 and $199 monthly, respectively. Hoovers Essentials is $49 monthly or $44.08 per month billed annually. Enterprise and data products require quotes or negotiated contracts.