RB2B review

RB2B identifies some people and companies visiting your website, then sends visitor details to sales and marketing tools. For identified people, the product can provide names, LinkedIn profiles and, on eligible plans, business email addresses. Company-level identification is available globally through Demandbase; person-level identification is US-only, according to RB2B’s homepage and pricing information.

The product is meant to turn otherwise anonymous visits into sales signals. You can filter visitors by factors such as company size, revenue, seniority, department, category and geography, then route leads to different integrations or workflows. RB2B also lists Slack and Teams alerts, plus connections for email, phone and LinkedIn outreach.

That does not mean it identifies every visitor or that every identified person is a buyer. RB2B publishes coverage figures by plan, and Reddit discussions include users who question the accuracy and usefulness of the results.

RB2B’s clearest strength is turning a site visit into an actionable sales signal without requiring a visitor to submit a form. Filters for company size, revenue, seniority, department, category and geography can help teams focus on visits that match their target market. Slack and Teams alerts, lead routing and outreach integrations give teams ways to act on those signals instead of leaving them in a dashboard.

The free plan is a low-cost way to try company-level identification: it costs $0 per month and includes 150 monthly resolutions, global company-level ID, and Slack and Teams integrations. RB2B lists 15–20% coverage for that plan, and it does not include person-level ID or email addresses.

For US teams that want contact-level identification, Starter is $79 per month for 300 monthly resolutions and LinkedIn URLs sent to Slack or Teams. Pro is $149 per month, with 600–2,500 monthly resolutions, business email addresses and all listed integrations. The pricing page also lists a seven-day free trial. These options make the product’s costs and basic limits fairly legible before a team commits.

RB2B is a lead signal, not a dependable list of identified buyers. Its listed coverage is limited: Free and Starter show 15–20% coverage, while Pro+ lists 35–45% with Premium Resolution. Those percentages mean many visits will not resolve to a person or company. Reddit users also report inconsistent account matches and low person-level accuracy; other commenters say the tools can work when traffic and follow-up are a good fit. These are user reports, not independent accuracy measurements.

Plan limits matter if traffic is high. Starter includes 300 monthly resolutions and charges 45¢ per resolution over that amount. Pro and Pro+ include 25¢ overages. Pro+ is $199 per month and lists 600–2,500,000 resolutions, but its FAQ says to contact the company for pricing above 12,500. Additional domains cost $99 per month for up to five on Pro and Pro+. Annual prices are not published.

There is also a compliance question to resolve with counsel. Reddit commenters disagree about the legal risks of person-level identification, particularly for visitors outside the US. RB2B says person-level identification is US-only; that alone is not a substitute for checking the rules that apply to your visitors and use case.

The pricing page lists a free plan, a 7-day free trial, and three paid tiers. Free costs $0 and includes 150 monthly resolutions for global company-level identification, with 15–20% coverage; it does not include person-level identification or email addresses. Starter is $79 per month for 300 resolutions and US contact-level identification, also at 15–20% coverage. It adds LinkedIn URLs, but not email addresses, and charges 45¢ per resolution over the monthly limit.

Pro jumps to $149 per month and includes business emails, 600–2,500 resolutions, and a 25¢ overage rate. Pro+ is $199 per month, with Premium Resolution, 35–45% coverage, and the same overage rate. Its resolution range is listed as 600–2,500,000, but the FAQ says to contact RB2B above 12,500—a meaningful pricing-page inconsistency. Pro and Pro+ domains beyond the included allowance cost $99 per month for up to five domains. Annual prices are not published; listed prices are monthly.

Switching effort will depend on how much your team relies on RB2B’s filters, alerts, and integrations. The product description says visitor details can flow to sales and marketing tools, including Slack or Teams alerts, so list those destinations and routing rules before replacing it. Rebuilding workflows is a practical migration task; RB2B’s export options, migration tools, and data-retention terms are not published on the vendor's site. Confirm those details before you cancel or move historical lead records.

The clearest reasons to switch are limits in the product’s stated fit: person-level identification is US-only, Starter has no email addresses, and the verdict does not recommend RB2B as a dependable source of identified buyers. That makes coverage and contact quality worth checking against your needs. We can’t say what tends to make Reddit users leave: no Reddit posts or comments were published for this review. Don’t treat that as evidence that users do—or don’t—report a particular problem.