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Paid plans start at $58/mo.
Follow Up Boss starts at $69 per user per month on Grow, or $58 per month when billed annually. Pro costs $499 monthly for 10 users, and Platform costs $1,000 monthly for 30 users. Annual billing includes two months free, with tax where applicable. There’s a 7-day trial, but no free plan. Check the included user counts before comparing the bigger plans: extra seats cost more, and Grow Calling is a separate add-on.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Grow | $58 | $69 | Solo agents and small teams |
| Pro | $416 | $499 | Growing teams needing collaboration tools |
| Platform | $833 | $1,000 | Large teams needing advanced management |
Add-ons and overages
- Grow Calling: $39/user monthly or $33/user/month with annual billing
- Additional Pro users: $49/month or $41/month with annual billing
- Additional Platform users: $20/month or $17/month with annual billing
What a team pays per month
| Plan | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Grow | $58 | $290 | $580 | $1,450 |
02What the plan grid doesn't tell you
Annual billing math
The $58 Grow, $416 Pro and $833 Platform prices are monthly equivalents with annual billing, which includes two months free; tax may apply.
Extra team seats
Pro includes 10 users; extra users cost $49 monthly or $41 with annual billing. Platform includes 30; extra users cost $20 or $17, respectively.
Grow calling add-on
Grow Calling costs $39 per user monthly or $33 per user monthly with annual billing.
Trial, not free plan
Follow Up Boss lists a 7-day trial, but no free plan.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo agents and small teams | Grow | It starts at $69 per user monthly and includes unlimited contacts, lead sources and integrations, plus Smart Lists and Action Plans. |
| Growing teams needing collaboration | Pro | It includes 10 users, unlimited calling and texting for all users, team inboxes, call reporting and personalized onboarding. |
| Large teams needing management tools | Platform | It includes 30 users, teams within teams, priority support and enhanced onboarding. |
04Is Follow Up Boss worth the money?
Follow Up Boss bundles contact management, lead follow-up, reporting and team tools, but the starting price is $69 per user monthly and larger plans have substantial monthly minimums. Extra seats and Grow Calling can raise the bill. We can’t rank it against the wider CRM category without comparable pricing data, but it is not a low-cost or worry-free choice. It makes the most sense when a team will use its real estate-specific lead and follow-up tools.
Follow Up Boss pricing FAQ
What does Follow Up Boss do?
Follow Up Boss is a real estate CRM for managing contacts, tasks, deals and lead follow-up. Its listed capabilities include lead routing, automated emails, texts and calls, reporting, an integrated dialer, team coaching tools and built-in AI.
How much does Agent CRM cost per month?
We don’t have pricing for a separate product named Agent CRM in the published pricing information. If you mean Follow Up Boss, Grow is $69 per user monthly, Pro is $499 monthly for 10 users, and Platform is $1,000 monthly for 30 users.
Is Follow Up Boss owned by Zillow?
The pricing and product information we checked does not identify Follow Up Boss’s owner, so it does not confirm whether Zillow owns the company. We can’t verify ownership from this source; check the company’s official information for an up-to-date answer.
Does Follow Up Boss have texting?
Yes. Follow Up Boss lists automated texts as a follow-up feature. Its Pro plan includes unlimited calling and texting for all users. The published pricing information does not specify an unlimited-texting allowance for Grow or Platform.