Follow Up Boss review

Follow Up Boss is a real estate CRM for managing leads, contacts, tasks, deals and follow-up in one place. It is designed for solo agents and teams that need to organize incoming leads, route them to team members and keep prospects moving through a follow-up process.

The platform includes tools for automating personalized emails, texts and calls, plus an integrated dialer and reporting on agents, teams and lead sources. It also offers team coaching tools and built-in AI, which the product description says learns about your business and workflows. The available details do not explain exactly what the AI can automate or how it handles data.

The short version: FUB combines contact management and follow-up tools in a real estate-specific product. It is not a free CRM, and its lowest-priced plan is billed per user. Higher tiers switch to a monthly team price with a set number of users included.

FUB’s main strength is that core real estate follow-up work sits in one system: contacts, lead sources, tasks, deals and automated outreach. That can be useful for teams that want lead routing and agent-level reporting alongside day-to-day contact management, rather than stitching together separate tools.

The pricing page lists these plan features:

• Grow: Unlimited contacts, lead sources and integrations, plus Smart Lists, Action Plans, a mobile app and seven-day-a-week phone and email support. It costs $69 per user monthly or $58 per user per month with annual billing.
• Pro: Ten users included, unlimited calling and texting for all users, team inboxes, call reporting and personalized onboarding. It costs $499 monthly or $416 per month with annual billing.
• Platform: Thirty users included, teams within teams, priority support and enhanced onboarding. It costs $1,000 monthly or $833 per month with annual billing.

Annual billing includes two months free, according to the published pricing details. There is also a seven-day trial, so teams can evaluate fit before committing.

FUB is not a bargain for an individual agent. Grow starts at $69 per user monthly, or $58 per user per month with annual billing; the $58 figure is a per-month equivalent, not the monthly-billing price. There is no free plan. Pro starts at $499 a month for ten users, and Platform starts at $1,000 a month for 30 users, so small teams can pay for a larger tier to get its team features.

Extra seats add to the bill: the pricing details list Pro users at $49 monthly or $41 with annual billing, and Platform users at $20 or $17, respectively. Grow Calling is another $39 per user monthly or $33 with annual billing. The published plan details list unlimited contacts, lead sources and integrations for Grow, but do not publish equivalent caps for Pro or Platform.

There is also a trust question. Reddit users have raised concerns about Zillow ownership and data privacy; those posts reflect user concerns, not independent confirmation of how customer data is used. Teams handling sensitive client data should review the current policy before switching.

Follow Up Boss has no free plan. Grow costs $69 per user per month, or $58 per user per month with annual billing. It includes one user? The pricing details do not publish a user cap for Grow, so confirm what your team needs before comparing it with the other tiers.

Pro jumps to $499 monthly for 10 users, or $416 per month with annual billing. That is a steep step up from Grow, but it includes unlimited calling and texting for all users, team inboxes and call reporting. Platform costs $1,000 monthly for 30 users, or $833 per month annually, and adds teams within teams and priority support.

Annual prices are per-month equivalents; annual billing includes two months free, with tax where applicable. Grow Calling is an extra $39 per user monthly or $33 annually. Extra Pro users cost $49 monthly or $41 annually; extra Platform users cost $20 or $17. Check the billable user count and calling needs before choosing a tier.

Follow Up Boss says it offers migration support, but the published material does not specify which data it moves, whether migration costs extra, or how long it takes. Ask for a written scope before committing, especially if you need to carry over contacts, tasks, deals, lead sources and follow-up history.

The available information also does not publish export formats, limits or steps for taking your data elsewhere. That is not proof of lock-in, but it leaves a basic switching question unanswered. Before signing, confirm what you can export and whether the export includes the fields and activity your team relies on.

We do not have Reddit posts or comments in the published material, so we cannot responsibly summarize why users leave or how difficult they find the move. Treat that as an open question: request references from teams similar to yours, and test a sample export before replacing an existing CRM. The pricing page lists annual billing, so check renewal terms before switching if you do not want to commit for a year.