We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Pricing is quote-based.
Lofty does not publish monthly or annual prices, so there is no verifiable starting price to compare with other real estate CRMs. It says quotes vary by package, seat count, optional upgrades, and lead-generation programs. Four tiers target agents, teams, brokerages, and large organizations. The plans list unlimited contacts and basic CMAs, but lead-generation fees and services can add costs. There is no free plan listed. Ask for a written quote with seats and add-ons itemized before comparing.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Lofty Agent | — | Quote | Individual real estate agents |
| Lofty Team | — | Quote | Real estate teams |
| Lofty Broker | — | Quote | Real estate brokerages |
| Lofty Enterprise | — | Quote | Large real estate organizations |
Add-ons and overages
- Lead Gen Service
- Power Dialer
- Additional Text Packages
- Hyperlocal SEO Website
- Website Design Services
- SEO Setup Services
- WordPress IDX Plugin
- Lofty Present CMA Builder
- Sales Agent
- Social Agent
- Homeowner Agent
- Digital lead generation requires a 20% ad management fee
- Seller lead generation without an IDX site requires a $70/month Home Evaluation Page
- Branding ads require a 15% ad management fee and CRM Professional Plan or above
02What the plan grid doesn't tell you
Quote-based plan pricing
Monthly and annual prices are not published. Quotes vary by platform package, seat count, optional upgrades, and lead-generation programs.
Digital lead-gen fee
Digital lead generation requires a 20% ad management fee.
Seller page charge
Seller lead generation without an IDX site requires a $70/month Home Evaluation Page.
Branding ad requirements
Branding ads require a 15% ad management fee and CRM Professional Plan or above.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Individual real estate agents | Lofty Agent | The agent tier lists unlimited contacts, unlimited basic CMAs, a customizable IDX website, and Smart Plans. |
| Real estate teams | Lofty Team | The team tier lists the shared contact, CMA, and IDX features, plus 1:1 onboarding and training. |
| Large real estate organizations | Lofty Enterprise | The enterprise tier lists single sign-on and white label alongside unlimited contacts, basic CMAs, and an IDX website. |
04Is Lofty worth the money?
Lofty combines CRM, IDX websites, and automation, with plan features aimed at individual agents through large organizations. But without published prices, we can’t tell whether it costs more or less than other real estate CRMs for a comparable setup. Lead-generation fees and optional services can also change the total. It may suit teams that want these tools together, but we’d compare itemized quotes—not plan names—before deciding it’s worth the spend.
Lofty pricing FAQ
How much does Lofty cost per month?
Lofty does not publish monthly or annual plan prices or a starting price. It says quotes vary by platform package, seat count, optional upgrades, and lead-generation programs. Ask Lofty for an itemized quote that includes any services and ad fees you expect to use.
What is BoomTown ROI?
The pricing information available for this page does not include BoomTown pricing, product details, or return-on-investment data. We can’t give a sourced ROI figure or compare its costs with Lofty from this material. Request current quotes and compare the same seats, services, and lead-generation spend.
How much does a CRM cost per month?
There is no general CRM price benchmark in the information available here. Lofty itself does not publish a monthly price, and its quote depends on package, seats, upgrades, and lead generation. Compare itemized quotes for the same users and features rather than headline plan names.
Is Lofty a legitimate company?
The published information describes Lofty as a real estate CRM and agentic AI platform and lists plans for agents, teams, brokerages, and larger organizations. It does not independently verify the company’s legal status, customer experience, or reputation, so we can’t confirm those points from these sources alone.