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It's a split decision.
Choose Constant Contact for general marketing across email, SMS, social, and events, especially if a lower starting price matters. Choose Follow Up Boss if you run a real estate operation and need lead routing, follow-up, reporting, and team tools in a CRM. They are not direct substitutes: Constant Contact's listed annual entry price is $10.20/month, while Follow Up Boss starts at $58 per user/month billed annually. Neither has a free plan; Follow Up Boss lists a 7-day trial.
01Side by side
| Constant Contact | Follow Up Boss | |
|---|---|---|
| Starting price | $10.20/month annual; $12 monthly | $58/user/month annual; $69 monthly |
| Free plan | No free plan listed | No free plan listed |
| Best for | Businesses marketing across email, SMS, social, and events | Real estate agents and teams managing leads |
| Core strength | Multichannel campaigns and marketing automation | Real estate lead management and automated follow-up |
| Learning curve | Ease score: 4.5 in published review | Ease score: 8 in published review |
| Integrations and data | Contact segments and tags; send allowance scales with contacts | Unlimited contacts, lead sources, and integrations |
| Team and seat costs | Lite: $12/month for 2 users | Grow: $69/user monthly; Pro: $499/month for 10 users |
| Support | Support details not published; our review score: 4 | Grow includes 7-day-a-week phone and email support |
Constant Contact Choose Constant Contact if
- Choose Constant Contact if you need email, SMS, social, and event marketing.
- Choose Constant Contact if a lower starting price matters.
- Choose Constant Contact if you want marketing automation and contact segmentation.
Follow Up Boss Choose Follow Up Boss if
- Choose Follow Up Boss if you manage real estate leads.
- Choose Follow Up Boss if you need lead routing and follow-up.
- Choose Follow Up Boss if you need team reporting and coaching tools.
02Pricing compared
Constant Contact is the lower-cost option by a wide margin. Its Lite plan is $12 per month, or $10.20 per month with annual billing. Standard is $35 monthly or $29.75 annually; Premium is $80 monthly or $68 annually. Annual billing saves up to 15%, according to the pricing details. Lite includes two users, while Premium includes unlimited users and 500 SMS messages monthly.
Follow Up Boss starts at $69 per user monthly, or $58 per user with annual billing. Its Pro plan costs $499 monthly for 10 users, and Platform costs $1,000 monthly for 30 users. Annual billing includes two months free. Neither product has a free plan; Follow Up Boss lists a seven-day trial. Compare the units carefully: Constant Contact prices by plan, while Grow charges per user.
03Features and depth
These products solve different problems, so feature counts are a poor way to compare them. Constant Contact is a marketing platform for email, SMS, social media, and events. It offers email campaigns, automation for welcome and re-engagement sequences, contact segments, landing pages, social scheduling, and event registration tools. Its plans have different limits: Lite includes one automation template and one custom segment; Standard includes three templates and 10 segments; Premium includes unlimited custom automations and segments.
Follow Up Boss is a real estate CRM built around lead handling and team follow-up. It organizes contacts, tasks, and deals, routes leads to agents, and supports automated emails, texts, and calls. It also lists reporting, an integrated dialer, and built-in AI. Grow includes Smart Lists and Action Plans; higher plans add team inboxes, call reporting, or team structures. Constant Contact can support marketing around a real estate business, but it is not presented as a lead-routing CRM. Follow Up Boss is not a broad email, social, and event marketing suite.
04Ease of use and learning curve
The learning curve depends on which job you need done. Constant Contact brings several marketing channels into one platform, but its plans cap users, automation templates, segments, SMS, and email volume differently. Its review score is 4.5 for ease of use, and the published review notes reported editor problems, so buyers should check the workflow they rely on before switching.
Follow Up Boss is more focused on real estate lead and team workflows. Its review score is 8 for ease of use; the product also lists migration support, personalized onboarding on Pro, and enhanced onboarding on Platform. That support does not make it a fit for general-purpose marketing. Map your lead routing and follow-up needs before moving contacts and processes.
Questions people ask
Which is cheaper, Constant Contact or Follow Up Boss?
Constant Contact has the lower listed starting price: Lite is $10.20 per month with annual billing, or $12 monthly. Follow Up Boss Grow is $58 per user per month annually, or $69 monthly. The pricing units differ, so compare the number of users you need as well as the headline price.
Does Follow Up Boss have a free trial or free plan?
Follow Up Boss lists a seven-day trial and no free plan. Constant Contact also has no free plan, and the published pricing details do not list a free trial. Check each provider’s current terms before signing up, since trial and billing terms can change.
What does Follow Up Boss do?
Follow Up Boss is a CRM for real estate agents and teams. It organizes contacts, tasks, and deals; routes leads to team members; and supports automated email, text, and call follow-up. It also lists reporting, an integrated dialer, team coaching tools, and built-in AI.
How do I cancel Constant Contact?
The published Constant Contact details do not state cancellation steps or whether cancellation can be completed online. Check the account’s current billing settings or contact Constant Contact support before switching, and confirm what happens to billing and stored contacts. The pricing details list monthly and annual plans but do not specify cancellation terms.