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It's a split decision.
Choose Wise Agent if you want a lower-cost real estate CRM with transaction checklists and client portals: its CRM plan is $42/month billed annually ($49/month monthly) and includes up to five team members using a shared login. Choose Follow Up Boss if lead routing, automated follow-up, reporting and team tools matter more; Grow starts at $58/user/month billed annually ($69/month monthly). Neither offers a free plan, and Follow Up Boss costs more per seat.
01Side by side
| Wise Agent | Follow Up Boss | |
|---|---|---|
| Starting price | $42/month annual; $49 monthly | $58/user/month annual; $69 monthly |
| Free plan | No free plan | No free plan |
| Best for | Agents wanting transaction tools at lower cost | Teams prioritizing follow-up and reporting |
| Core strength | Transaction checklists, client portals, marketing | Lead routing, follow-up, reporting, built-in AI |
| Learning curve | Not published | Not published |
| Integrations/data | 100+ integrations listed | Unlimited contacts, lead sources, integrations on Grow |
| Team/seat costs | Up to 5 shared-login members; extra logins cost $20/month | Grow is $58/user; Pro includes 10 users for $416/month |
| Support | 24/7 live support included | Phone and email support, seven days a week |
Wise Agent Choose Wise Agent if
- Choose Wise Agent if you want a lower starting price.
- Choose Wise Agent if transaction checklists and client portals matter.
- Choose Wise Agent if five shared-login team members fit your setup.
Follow Up Boss Choose Follow Up Boss if
- Choose Follow Up Boss if you need lead routing and automated follow-up.
- Choose Follow Up Boss if team reporting and coaching tools matter.
- Choose Follow Up Boss if built-in AI is a priority.
02Pricing compared
Wise Agent’s CRM plan is $49 per month, or $42 per month with annual billing, and covers up to five team members on a shared login. CRM + WiseSocial costs $69 monthly or $59 with annual billing. Wise Agent also lists add-ons, including WiseText at $11 per month for 1,000 credits, plus an $80 one-time registration fee.
Follow Up Boss Grow is $69 per user monthly or $58 per user per month billed annually. Pro is $499 monthly or $416 annually for 10 users; Platform is $1,000 monthly or $833 annually for 30 users. Extra users cost more on those plans. Neither product has a free plan. Wise Agent lists a 14-day trial; Follow Up Boss lists seven days.
03Features and depth
Wise Agent combines lead and contact management with marketing automation and transaction workflows. It offers lead assignment, contact activity histories, customizable deal checklists and secure client portals. Its marketing tools include branded bulk emails—up to 2,500 per day—and drip campaigns. Texting is available through WiseText, a paid add-on, with conversations logged to contacts. Teams can share leads and calendars, with permissions based on team members.
Follow Up Boss focuses on lead follow-up and team management. It organizes contacts, tasks and deals, routes leads, and automates personalized emails, texts and calls. It also lists an integrated dialer, performance reporting, and built-in AI. Grow includes unlimited contacts, lead sources and integrations; unlimited calling and texting are listed for Pro, not Grow. The practical split: Wise Agent puts transaction checklists and portals in the same product, while Follow Up Boss puts more emphasis on routing, follow-up and reporting.
04Ease of use and learning curve
The available review scores rate Wise Agent’s ease of use at 6 and Follow Up Boss at 8, but those scores don’t tell us how either product will fit your team’s workflows. Wise Agent includes complimentary onboarding and 24/7 live support. Follow Up Boss lists migration support, and Grow includes phone and email support seven days a week; Pro adds personalized onboarding.
For a switch, compare your current lead-routing rules, follow-up sequences and transaction steps with each product before committing. The published details don’t establish how long setup takes or whether your existing workflows will transfer unchanged. Both offer trials—14 days for Wise Agent and seven for Follow Up Boss—so check what you can migrate and configure during that window.
Questions people ask
Which is cheaper, Wise Agent or Follow Up Boss?
Wise Agent is cheaper at the entry level: its CRM plan is $42 per month with annual billing, compared with Follow Up Boss Grow at $58 per user per month annually. Wise Agent’s price covers up to five team members on a shared login; Follow Up Boss Grow is priced per user.
Does Follow Up Boss charge per user?
Grow is priced per user: $69 monthly or $58 per user per month annually. Pro costs $499 monthly or $416 annually and includes 10 users; Platform includes 30 users for $1,000 monthly or $833 annually. Additional users cost extra.
Is texting included with Wise Agent?
Wise Agent lists texting through its WiseText add-on, not as part of the CRM plan details. It costs $11 per month for 1,000 credits, plus an $80 one-time registration fee. The product description says conversations are logged to contacts automatically.
Which CRM is better for a real estate team?
It depends on team size and workflow. Wise Agent’s CRM includes up to five members on a shared login, while its Enterprise plan is for teams and brokerages with 15 or more agents. Follow Up Boss lists team inboxes and call reporting on Pro, which includes 10 users.