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Most buyers should pick Pipedrive.
Choose Pipedrive if your priority is sales pipeline management and a lower published entry price: Lite starts at $14 per seat/month on annual billing, and there's a 14-day trial. Choose Keap if you want CRM, marketing and sales automation together, plus invoicing and scheduling; it starts at $320/month, or $3,195/year billed annually. Neither has a free plan. Keap's pricing scales by users and contacts, so compare a like-for-like quote before switching.
01Side by side
| Keap | Pipedrive | |
|---|---|---|
| Starting price | From $320/month; $3,195/year billed annually | From $14/seat/month on annual billing |
| Free plan / trial | No free plan; trial not published | No free plan; 14-day trial |
| Best for | Small businesses combining CRM, marketing and sales automation | Sales teams managing leads, deals and activities |
| Core strength | Marketing and sales automation, plus invoicing | Visual sales pipelines and deal management |
| Learning curve | Not published | Not published |
| Integrations & data | Contact management; integration count not published | 500+ integrations; Premium adds company data enrichment |
| Team / seat costs | Scales by users and contacts; starts at $320/month | Annual-billed plans: $14–$79 per seat/month |
| Support | Dedicated Customer Success Manager; U.S.-based phone support | Extended phone support on Ultimate |
Keap Choose Keap if
- Choose Keap if you want CRM, marketing and sales automation together.
- Choose Keap if invoicing, scheduling and signup implementation matter.
- Choose Keap if a dedicated success manager and U.S. phone support matter.
Pipedrive Choose Pipedrive if
- Choose Pipedrive if you want a lower published starting price.
- Choose Pipedrive if sales pipelines and deal tracking are your priority.
- Choose Pipedrive if you want a 14-day trial before committing.
02Pricing compared
Pipedrive has the lower published entry price, but only on annual billing: Lite is $14 per seat/month, charged annually. Its monthly-billing price isn’t published, and its 14-day trial isn’t a free plan. Growth is $39, Premium $59 and Ultimate $79 per seat/month, all billed annually. Paid add-ons can raise the bill; their billing periods aren’t published. Keap starts at $320/month, or $3,195/year (about $266/month) when billed annually. The base price scales with users and contacts and includes implementation services, plus 500 text messages and 100 voice minutes monthly. Extra text tiers start at $24/month, and overages are charged. Neither product has a free plan. Compare Pipedrive’s per-seat total, including any add-ons you need, with a Keap quote based on your users and contacts: the entry prices aren’t directly equivalent.
03Features and depth
Keap combines CRM and marketing and sales automation for small businesses. Its listed features include contact management, lead capture through forms and landing pages, email and text follow-ups, sales automation, invoicing, payments and appointment scheduling. The plan also includes a pipeline and tagging; Keap’s product description mentions AI and pre-built automation templates. That breadth suits businesses looking to manage customer follow-up and invoicing alongside their CRM.
Pipedrive is more centered on sales activity: managing leads and deals through customizable pipelines, syncing email and calendars, and automating follow-ups. Lite includes pipeline and calendar management, AI report creation and meeting intelligence. Growth adds email tracking, automations and nurturing sequences; Premium adds lead routing, scoring and enrichment; Ultimate adds security controls and a sandbox account. Pipedrive also lists reporting, forecasts and AI suggestions. The choice is less about which has more features overall and more about whether you need Keap’s bundled marketing and invoicing tools or Pipedrive’s tiered sales workflow features.
04Ease of use and learning curve
Our review scores put Pipedrive slightly ahead for ease of use: 7.5 versus Keap’s 7. Those scores don’t tell us how long setup takes, so we wouldn’t treat them as a guarantee of a shorter learning curve.
The products ask teams to learn different workflows. Pipedrive’s plans focus on leads, deals, pipelines and sales tasks. Keap combines CRM with marketing and sales automation, and its signup includes implementation services for strategy, data import and migration. That support may help with setup, but teams should still account for the work of configuring contacts and automation. Ask both vendors what migration and onboarding cover before switching.
Questions people ask
What happened to Keap?
The product information available for this comparison describes Keap as a CRM and marketing and sales automation platform for small businesses. It doesn’t document a shutdown or a name change, so we can’t verify a specific event. Check Keap’s current site for any recent company or product updates.
What are the downsides of using Pipedrive?
Pipedrive’s listed prices are annual-billing rates, and monthly-billing prices aren’t published. Add-ons such as LeadBooster, Campaigns and Web Visitors can add cost, but their billing periods aren’t published either. It is positioned around sales pipelines, so compare its included tools with your marketing and invoicing requirements before switching.
How much does Keap cost per month?
Keap’s pricing page lists a starting price of $320/month when billed monthly, or $3,195/year—about $266/month—when billed annually. The price scales by users and contacts. Text marketing above the included 500 messages and 100 voice minutes may cost extra, and overage charges apply.
What are the best alternatives to Pipedrive?
In this comparison, Keap is the alternative to consider if you want CRM alongside marketing and sales automation, invoicing and appointment scheduling. It costs substantially more at its published starting price of $320/month. The materials here don’t include enough pricing or feature information to rank other Pipedrive alternatives.