Category · 19 tools · 28 comparisons
SEO software
All-in-one suites for keyword research, rank tracking, backlinks and site audits.
At a glance
- Tools tracked
- 19
- Entry plans
- $16–$2,500/mo
- Typical entry plan
- $49/mo
- Free plan
- 6 of 19
- Cheapest paid
- Ubersuggest, $16/mo
- Best value score
- SE Ranking, 8.3/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 SE RankingSE Ranking | 7.7 | $103.20/mo | $223.20/mo | No | 14 days | ReviewPricingAlternatives |
 SISTRIXSISTRIX | 7.2 | €119/mo | €799/mo | No | 14 days | ReviewAlternatives |
 seoClarityseoClarity | 7.2 | $2,500/mo | $4,500/mo | No | — | ReviewPricing |
 SeobilitySeobility | 7.1 | $55.92/mo* | $191.92/mo | Yes | 14 days | ReviewAlternatives |
 Moz ProMoz Pro | 7.0 | $49/mo | $239/mo | No | Yes | ReviewPricing |
 SerpstatSerpstat | 7.0 | $50/mo | $321/mo | No | 7 days | ReviewPricingAlternatives |
 Raven ToolsRaven Tools | 7.0 | $39/mo | $399/mo | No | 7 days | ReviewPricingAlternatives |
 WebCEOWebCEO | 6.8 | $32/mo* | $251/mo | No | 14 days | ReviewAlternatives |
 SEOptimerSEOptimer | 6.8 | $21.75/mo* | $44.25/mo | No | 14 days | ReviewAlternatives |
 SEO Tester OnlineSEO Tester Online | 6.8 | €18/mo | €499/mo | No | 7 days | Review |
 SEO PowerSuiteSEO PowerSuite | 6.6 | $29.10/mo | $74.95/mo | Yes | — | ReviewPricingAlternatives |
 AhrefsAhrefs | 6.5 | $29/mo | $1,499/mo | Yes | — | ReviewPricingAlternatives |
 Search AtlasSearch Atlas | 6.5 | $99/mo | $999/mo | No | 7 days | ReviewPricing |
 MangoolsMangools | 6.3 | $37.70/mo* | $97.70/mo | Yes | 10 days | ReviewPricingAlternatives |
 BrightEdgeBrightEdge | 6.3 | Custom* | — | No | — | ReviewAlternatives |
 WooRankWooRank | 6.2 | $53.25/mo | $133.25/mo | No | 3 days | ReviewPricingAlternatives |
 SemrushSemrush | 5.8 | $117.33/mo | $248.17/mo | Yes | Yes | ReviewPricingAlternatives |
 ConductorConductor | 5.8 | Custom* | — | No | 3 weeks | ReviewAlternatives |
 UbersuggestUbersuggest | 5.3 | $16/mo* | $54.75/mo | Yes | 7 days | ReviewPricingAlternatives |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
SemrushvsAhrefsSemrush vs Ahrefs
BrightEdgevsSemrushBrightEdge vs Semrush
Moz ProvsSemrushMoz Pro vs Semrush
SE RankingvsMoz ProSE Ranking vs Moz Pro
SemrushvsSEO PowerSuiteSemrush vs SEO PowerSuite
BrightEdgevsConductorBrightEdge vs Conductor
Search AtlasvsSemrushSearch Atlas vs Semrush
Raven ToolsvsSemrushRaven Tools vs Semrush
SEO PowerSuitevsAhrefsSEO PowerSuite vs Ahrefs
SemrushvsSISTRIXSemrush vs SISTRIX
SerpstatvsAhrefsSerpstat vs Ahrefs
SISTRIXvsAhrefsSISTRIX vs Ahrefs
WebCEOvsMoz ProWebCEO vs Moz Pro
BrightEdgevsAhrefsBrightEdge vs Ahrefs
Moz ProvsBrightEdgeMoz Pro vs BrightEdge
SeobilityvsSemrushSeobility vs Semrush
ConductorvsSemrushConductor vs Semrush
SEO PowerSuitevsMoz ProSEO PowerSuite vs Moz Pro
WooRankvsMoz ProWooRank vs Moz Pro
Moz ProvsRaven ToolsMoz Pro vs Raven Tools
SeobilityvsSISTRIXSeobility vs SISTRIX
SEO PowerSuitevsWebCEOSEO PowerSuite vs WebCEO
ConductorvsMoz ProConductor vs Moz Pro
WooRankvsSemrushWooRank vs Semrush
AhrefsvsUbersuggestAhrefs vs Ubersuggest
UbersuggestvsWooRankUbersuggest vs WooRank
AhrefsvsWebCEOAhrefs vs WebCEO
AhrefsvsMoz ProAhrefs vs Moz Pro
Highest scored
SE RankingSE Ranking
Solid Semrush/Ahrefs alternative at $103.20/mo, but seats and keyword caps force upgrades fast.
SISTRIXSISTRIX
Strong visibility and audit coverage, but the €119 entry plan has firm limits and no extra seats.
seoClarityseoClarity
Strong coverage across SEO and AI visibility; high starting prices and limited price transparency are the trade-offs.
SEO software: quick answers
How much does SEO software cost?
Paid plans for the 19 SEO tools we track start between $16 and $2,500 a month, and the typical entry plan is about $49 a month. 6 of them have a free plan. BrightEdge and Conductor don't publish a starting price. Prices are the vendors' own, checked Nov 6, 2026; most quote the per-month price when billed annually.
Which SEO tool is the cheapest?
Ubersuggest has the lowest paid entry plan at $16 a month, followed by SEOptimer at $21.75. If you can live with limits, Seobility, SEO PowerSuite, Ahrefs and Mangools have a free plan.
Which SEO tools have a free plan?
Seobility, SEO PowerSuite, Ahrefs, Mangools, Semrush and Ubersuggest have a free plan. SE Ranking, SISTRIX, Moz Pro, Serpstat and Raven Tools offer a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which SEO tool scores highest in our reviews?
SE Ranking scores highest at 7.7/10. Solid Semrush/Ahrefs alternative at $103.20/mo, but seats and keyword caps force upgrades fast.