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It's a split decision.
Choose Moz Pro if AI-search visibility matters: it tracks brand appearances across monitored prompts, alongside keyword research, rank tracking and audits. Choose Raven Tools if lower annual entry pricing, backlink tools and scheduled or on-demand marketing reports matter more. Raven starts at $39/month billed annually ($49 month-to-month); Moz starts at $49/month, with Starter limits beyond one website not published. Neither has a free plan; Raven lists a 7-day trial, while Moz’s trial length is not published.
01Side by side
| Moz Pro | Raven Tools | |
|---|---|---|
| Starting price | $49/month; Starter | $39/month annual; $49 monthly |
| Free plan | No free plan | No free plan |
| Best for | SEO teams tracking AI brand visibility | Marketers needing SEO reports and backlink tools |
| Core strength | AI visibility, keywords, rank tracking, and audits | Audits, backlinks, rankings, and customizable reports |
| Ease of use | 7/10 ease score; learning details not published | 5/10 ease score; learning details not published |
| Integrations / data | Uses Moz Data; integrations not published | Report data modules; integrations not published |
| Team / seat costs | Starter seat cap unclear; Standard: 1 user, $99/month | Small Biz: 2 users, $39 annual or $49 monthly |
| Support | 5/10 review score; support details not published | 5/10 review score; support details not published |
Moz Pro Choose Moz Pro if
- Choose Moz Pro if AI-search brand visibility tracking is a priority.
- Choose Moz Pro if you want keyword research, rank tracking, and audits together.
- Choose Moz Pro if its AI prompt and dashboard quotas fit your needs.
Raven Tools Choose Raven Tools if
- Choose Raven Tools if lower annual starting pricing matters.
- Choose Raven Tools if backlink research and link management are priorities.
- Choose Raven Tools if you need customizable, scheduled marketing reports.
02Pricing compared
Raven Tools has the lower listed entry price: $39/month billed annually for Small Biz, or $49 month to month. That plan includes 2 domains/campaigns, 2 users, 1,500 position checks and 50,000 monthly page crawls. Moz Pro starts at $49/month for Starter, but the pricing page does not publish its limits beyond one website or an annual price.
At the next listed tiers, Moz Standard costs $99 monthly or $79/month billed annually, with 3 tracked sites, 300 tracked keywords and 400,000 pages crawled monthly. Raven Start costs $109 monthly or $79/month billed annually, with 20 campaigns and 400,000 monthly page crawls. Both have higher tiers and custom Enterprise pricing. Neither offers a free plan. Raven lists a 7-day trial; Moz says a trial is available, but its length is not published.
03Features and depth
Moz Pro combines keyword research, rank tracking, site audits and competitive analysis with AI Search Visibility. It tracks how often a brand appears across monitored AI prompts and mention depth. Standard includes 150 tracked prompts and 3 AI visibility dashboards; Medium includes 300 prompts and 6 dashboards. Additional dashboards cost $20 each, and 100 extra tracked prompts cost $50.
Raven Tools covers audits, rank tracking, competitor research, backlinks, link management and marketing reports. Its rank tracking includes device, ZIP code and language targeting, with historical data. Reports can be customized and scheduled or run on demand. Its plans list campaign, position-check and crawl caps; extra on-demand keyword tracking costs $0.003 per rank position check.
Choose Moz if measuring brand presence in AI answers is a requirement. The published Raven feature details do not list AI-visibility tracking. Choose Raven if backlink categorization, link-opportunity management or customizable client reports are central to your workflow. Both cover core audit and rank-tracking tasks, but their feature emphasis differs.
04Ease of use and learning curve
Neither product’s published materials give detailed onboarding information, so we can’t make a strong claim about setup time or how quickly a new user will learn either platform. The reviews score Moz Pro 7 for ease of use and Raven Tools 5, but those scores do not explain what users found difficult.
The tools’ different scopes may help guide the choice. Moz groups keyword research, audits, rank tracking and AI visibility in one platform. Raven adds reporting, backlink and link-management workflows, with plans aimed at agencies and teams managing multiple campaigns. Compare the tasks your team needs to do—and the relevant plan caps—before treating either as the simpler option.
Questions people ask
Which is cheaper, Moz Pro or Raven Tools?
Raven’s Small Biz plan is $39/month when billed annually, or $49 month to month. Moz Starter is listed at $49/month, with its annual price not published. At higher tiers, compare the included quotas as well as price: the plans differ in campaign, keyword, position-check and crawl limits.
Does Raven Tools track visibility in AI search?
The published Raven Tools feature details list rank tracking, audits, competitor research, backlinks and marketing reports, but do not list AI-visibility tracking. Moz Pro does list AI Search Visibility, which tracks brand appearances across monitored prompts and mention depth.
Do Moz Pro and Raven Tools offer free trials?
Neither product has a free plan. Raven Tools lists a 7-day free trial. Moz Pro says a free trial is available, but its length is not published on the vendor's site.
Which tool is better for an agency?
Raven lists agency-oriented plans with up to 320 domains/campaigns and 40 users on Lead; Enterprise offers custom pricing for higher volumes. Moz Large includes 25 tracked sites and 3 users, while Enterprise has custom quotas and support. The better fit depends on whether campaign volume or AI-search visibility matters more.