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Most buyers should pick Moz Pro.
Moz Pro is the better fit if you need AI-search visibility and published site and user quotas; its plans start at $49/month versus WooRank’s $53.25/month on annual billing (or $89.99/month monthly). Choose WooRank for focused audits, white-label reports and agency API work; its annual Pro plan covers one website and 50 keywords. Moz also lists a free trial, but not its length; neither tool has a free plan. Starter details beyond price aren’t published, so compare higher Moz tiers by their stated quotas.
01Side by side
| WooRank | Moz Pro | |
|---|---|---|
| Starting price | $53.25/month annually; $89.99 monthly | Starts at $49/month |
| Free plan | No free plan; three-day trial | No free plan; trial length unpublished |
| Best for | Audits, white-label reports and agency work | SEO teams tracking rankings and AI visibility |
| Core strength | Website reviews, technical audits and reporting | SEO tools plus AI-search visibility tracking |
| Learning curve | Not published | Not published |
| Integrations/data | Agency API; integration details not published | Moz Data; integrations not published |
| Team/seat costs | Seat counts and costs not published | User limits published on Standard and higher |
| Support | Support details not published | Support details not published |
WooRank Choose WooRank if
- Choose WooRank if you need website audits and clear fixes.
- Choose WooRank if branded PDF reports matter to client work.
- Choose WooRank if you need agency API services across sites.
Moz Pro Choose Moz Pro if
- Choose Moz Pro if AI-search visibility tracking is a priority.
- Choose Moz Pro if you need published site and keyword quotas.
- Choose Moz Pro if you want user counts on higher plans.
02Pricing compared
Moz Pro starts at $49 per month for Starter, but the published pricing details don’t publish that plan’s limits beyond one website. Standard is $99 monthly or $79 per month billed annually; Medium is $179 or $143, and Large is $299 or $239. Annual prices are lower per month but billed upfront. Moz also lists a free trial, with its length not published; there’s no free plan.
WooRank Pro costs $89.99 month to month or $53.25 per month with annual billing. It includes one website and 50 keywords. Premium is $199.99 monthly or $133.25 annually per month. Neither product’s annual price is directly comparable to a monthly bill, so check the billing term as well as the headline rate. WooRank’s Pro crawl and API-call limits differ between the plan summary and details, so confirm those before buying.
03Features and depth
WooRank centers on website reviews, technical audits, keyword tracking and competitor analysis. It also offers white-label PDF reports and an agency API for work across multiple sites. That makes it a closer fit for teams whose priority is auditing and client reporting. Its published annual Pro quota is one website, 50 keywords and a 2,500-page Site Crawl; Premium lists five websites and 250 keywords, though its crawl figure differs between the summary and details.
Moz Pro covers keyword research, rank tracking, site audits and competitive analysis, and adds AI Search Visibility tracking for brand mentions across monitored prompts. Its paid tiers publish quotas for tracked sites, keywords, crawled pages and AI prompts. For example, Standard lists three tracked sites, 300 keywords per month, 400,000 pages crawled per month and 150 tracked prompts. Higher tiers raise those quotas. The published WooRank details don’t list AI prompt tracking, while Moz’s pricing lists extra dashboards and prompts as paid add-ons. Starter’s feature and usage limits aren’t published in the published pricing details.
04Ease of use and learning curve
The available information doesn’t document onboarding steps or learning time, so we can’t call either product easier based on evidence here. The difference is clearer in what the plans spell out: WooRank offers instant website reviews and branded reports, while Moz combines SEO tools with AI visibility tracking and publishes detailed quotas for its Standard, Medium and Large plans.
Moz Starter is harder to assess before purchase because its details beyond price aren’t published. WooRank’s plan limits are more visible, but conflicting crawl and API-call figures leave questions to resolve. If predictable quotas matter, ask both vendors to confirm the limits that apply to your intended plan.
Questions people ask
Is Moz a real company?
The published product information identifies Moz Pro as an SEO and AI Visibility platform and gives its product page at moz.com. It doesn’t provide company registration, ownership or other corporate details, so we can’t verify legal status from these sources alone.
Is Moz Bar free?
The published pricing information covers Moz Pro, not MozBar, and doesn’t say whether MozBar has a free version. Moz Pro itself has no free plan, though a free trial is listed; the trial length isn’t published. Check Moz’s current MozBar terms before relying on a price.
How do you check keyword difficulty in Moz?
Use Moz’s Keyword Explorer: the product information says it surfaces search volume, difficulty and potential reach using Moz Data. The published details don’t describe the exact steps or identify which plans include Keyword Explorer, so confirm access for your subscription before choosing a tier.
How much does Moz cost?
Moz Pro starts at $49 per month for Starter. Standard is $99 monthly or $79 per month billed annually; Medium is $179 or $143, and Large is $299 or $239. Annual prices are billed upfront. Enterprise pricing is custom, and the trial’s length isn’t published.