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Paid plans start at $29/mo. There's also a free plan.
Ahrefs starts at $29/month for Starter, while Ahrefs Free offers limited Site Explorer and Site Audit access. Paid plans include Lite at $129/month, Standard at $249/month and Advanced at $449/month; Enterprise starts at $1,499/month and requires an annual commitment. The pricing page lists monthly prices and says annual billing saves up to 17%, but annual prices aren't published in the details checked on November 6, 2026. Budget extra for users, AI prompts, Brand Radar and reporting add-ons.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | — | $29 | Casual users checking competitors' search data |
| Ahrefs Free | — | $0 | Website owners wanting basic site data |
| Lite | — | $129 | Small businesses and personal projects |
| Standard | — | $249 | Freelance SEOs and marketing consultants |
| Advanced | — | $449 | Lean in-house marketing teams needing more data |
| Enterprise | — | $1,499 | Fortune 500-scale teams needing custom controls |
Add-ons and overages
- Additional users: $40/mo (Lite), $60/mo (Standard), $80/mo (Advanced), $100/mo (Enterprise)
- Brand Radar AI: from $199/mo
- Custom prompt packages: Basic $50/mo (+2,500 checks, overage $0.020/check), Growth $100/mo (+7,000 checks, overage $0.015/check), Scale $250/mo (+25,000 checks, overage $0.010/check)
- Content Kit: from $99/mo
- Report Builder add-on: $99/mo (50 reports, 500 widgets)
- Project Boost Pro: $20/mo per project
- Project Boost Max: $200/mo per project
- Traffic reports: $99/mo
- Traffic & Market reports: $299/mo (soon)
02What the plan grid doesn't tell you
Extra user seats
Lite includes one user; extra seats cost $40/month each. Rates rise to $60 on Standard, $80 on Advanced and $100 on Enterprise.
AI prompt overages
Lite includes 150 prompt checks, Standard 300 and Advanced 600. Optional packages start at $50/month, with overage charges per check.
Brand Radar costs extra
Brand Radar AI is listed as an add-on from $199/month, separate from the plan prices.
Reports and project tools
Report Builder costs $99/month; Project Boost costs $20 or $200 per project monthly. Traffic reports cost $99/month; Traffic & Market reports are listed at $299/month (soon).
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Casual competitor research | Starter | At $29/month, it's the lowest paid entry point, but the main page doesn't publish its limits. Confirm the data access you need before choosing it. |
| Small businesses and projects | Lite | At $129/month, it includes 750 tracked keywords, 100,000 monthly crawl credits, 150 AI prompt checks and one user. |
| Freelance SEOs and consultants | Standard | At $249/month, it raises the caps to 2,000 tracked keywords, 500,000 monthly crawl credits and 300 AI prompt checks, with two years of historical data. |
04Is Ahrefs worth the money?
Ahrefs makes sense when a team will use its SEO data for competitor research, keyword work, site audits and rank tracking. Its suite also includes AI search visibility features, but the listed plan price is not necessarily the whole bill: seats, Brand Radar, prompt packages, reporting and project add-ons can add monthly charges. Starter is particularly hard to assess because its limits aren't published on the main page. We’d price the required usage first; Ahrefs Free may suit basic site checks, while larger teams should verify caps and add-ons before switching.
Ahrefs pricing FAQ
Which is better, Ahrefs or Semrush?
This pricing information doesn't include Semrush's current prices or comparable plan limits, so we can't name a cost winner. Compare both tools against your needs for tracked keywords, crawl credits, prompt checks, historical data and user seats, then check each vendor's current pricing page.
How much do SEO services cost?
The Ahrefs pricing information lists software subscriptions, not SEO service rates. Those service fees aren't published here. For Ahrefs software, prices start at $29/month for Starter; the paid plans with published limits start at $129/month for Lite.
What does Ahrefs do?
Ahrefs offers SEO and marketing tools for tracking rankings, researching competitors and keywords, and auditing site health. Its product description also includes Brand Radar for AI search mentions and citations, plus Letaido AI agents and the Ask Ahrefs assistant.
Is Ahrefs API free?
The pricing information doesn't say whether API access is free or included on plans below Enterprise. It lists uncapped API access on Enterprise, which starts at $1,499/month and requires an annual commitment. Ask Ahrefs about API access and limits on other plans.