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Paid plans start at $49/mo.
Moz Pro starts at $49 per month for Starter, according to the pricing page. Standard is $99 monthly or $79 per month with annual billing; Medium is $179 or $143, and Large is $299 or $239. Annual rates are billed as one upfront charge. Enterprise pricing is custom. There’s no free plan, but a free trial is available; its length isn’t published. The main catch: Starter’s included limits beyond one website aren’t listed.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | — | $49 | Individuals managing a single website |
| Standard | $79 | $99 | Small businesses needing SEO basics |
| Medium | $143 | $179 | Growing businesses needing SEO & AI/GEO tools |
| Large | $239 | $299 | Larger businesses needing SEO & AI data at scale |
| Enterprise | — | Quote | Enterprise-level businesses and agencies |
Add-ons and overages
- Additional AI Visibility Dashboards: $20 each
- Additional Prompts Tracked: $50 per 100 prompts
- Overages not included in base plans per the comparison table
02What the plan grid doesn't tell you
Annual billing is upfront
The lower annual rates are per-month equivalents, but the pricing note says the full annual charge is billed upfront.
Starter limits are unclear
Starter costs $49 monthly and includes one website, but other plan details and usage limits aren’t published on the pricing page.
AI visibility add-ons
Extra dashboards cost $20 each; 100 additional tracked prompts cost $50.
Overages aren’t included
The comparison table says overages aren’t included in base plans. Check your quotas before relying on higher usage.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| One-site individual | Starter | It starts at $49 monthly for one website, but the other included limits aren’t published. |
| Small business | Standard | At $99 monthly or $79 per month annually, it lists three sites, 300 keywords monthly and 150 tracked AI prompts. |
| Growing or larger team | Medium or Large | Medium lists 10 sites and 1,500 keywords; Large lists 25 sites and 3,000 keywords, with higher AI prompt and crawl limits. |
04Is Moz Pro worth the money?
Moz Pro bundles keyword research, rank tracking, site audits, competitive analysis and AI visibility tracking. That can suit marketers who want those tools in one subscription, but the plan grid leaves Starter’s limits unclear and adds charges for extra AI dashboards and prompts. Standard starts at $99 monthly, with a $79 monthly equivalent on annual billing. Whether that is good value depends on how much of the bundle you’ll use; the published pricing doesn’t establish a category-wide typical SEO package cost.
Moz Pro pricing FAQ
How much is Moz Pro?
The pricing page lists Starter at $49 per month, Standard at $99 monthly or $79 per month with annual billing, Medium at $179 or $143, and Large at $299 or $239. Annual rates are billed upfront. Enterprise pricing is custom.
How much does an SEO package typically cost?
There isn’t enough information here to give a typical market price for SEO packages. Moz Pro provides one comparison point: its published plans run from $49 monthly for Starter to $299 monthly for Large, with Enterprise pricing available by quote.
Is there a free version of Moz Pro?
The pricing information says Moz Pro has no free plan. A free trial is available, but the trial length isn’t published. Check the terms before signing up if you need to know how long you can evaluate it.
What is Moz Pro used for?
Moz Pro combines keyword research, rank tracking, site audits and competitive analysis. Its newer AI visibility tools track how often a brand appears across monitored AI prompts and mention depth. The platform also includes on-page recommendations and keyword suggestions grouped by search intent.