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It's a split decision.
Choose Moz Pro if price is the deciding factor: Starter is $49/month, while SE Ranking Core is $103.20/month billed annually or $129 month-to-month. Choose SE Ranking for agency workflows and clearer data access: Core includes 10 projects, one manager seat, 2,000 daily-tracked keywords, API credits and MCP access. White-label reporting costs an extra $69/month. Moz Starter’s limits aren’t published on the pricing page, so compare higher tiers before switching.
01Side by side
| SE Ranking | Moz Pro | |
|---|---|---|
| Starting price | $103.20/month annually; $129 monthly | $49/month monthly |
| Free plan | No free plan; 14-day trial | No free plan; trial length unpublished |
| Best for | Agencies needing reporting and workflow tools | Individuals and businesses prioritizing lower entry cost |
| Core strength | SEO, AI visibility, agency tools, API/MCP | SEO basics bundled with AI visibility |
| Learning curve | Not published | Not published |
| Integrations/data | API, MCP; 5.5B keywords cited | Keyword research uses Moz Data |
| Team / seat costs | Core: one manager; extra seats from $16/month | Standard: one user; extra seat price unpublished |
| Support | Review score 7/10; Growth includes dedicated support | Review score 5/10; Enterprise support is custom |
SE Ranking Choose SE Ranking if
- Choose SE Ranking if you need agency reporting options.
- Choose SE Ranking if API and MCP access matter.
- Choose SE Ranking if explicit project and keyword caps help planning.
Moz Pro Choose Moz Pro if
- Choose Moz Pro if the lowest starting price matters.
- Choose Moz Pro if you want keyword research and AI visibility together.
- Choose Moz Pro if you can compare tiers despite Starter’s unpublished limits.
02Pricing compared
Moz Pro has the lower entry price: Starter is $49 per month, but its plan limits are not published on the pricing page. Standard costs $99 monthly or $79 per month when billed annually, with one user, three tracked sites and 300 tracked keywords per month. SE Ranking Core costs $129 month-to-month or $103.20 per month billed annually. It includes 10 projects, one manager seat and 2,000 keywords tracked daily. The annual rates for both products require upfront annual billing; SE Ranking’s pricing page lists annual billing as a 20% saving, while Moz says roughly 20% off. SE Ranking’s white-label reporting is not included in Core: its Agency Pack adds $69 per month on annual billing. Moz offers a free trial, but its length is not published; SE Ranking’s trial is 14 days.
03Features and depth
Both products combine keyword research, rank tracking, site audits and AI search visibility. SE Ranking’s Core plan lists 2,000 keywords tracked daily, audits of up to 250,000 pages per month, 25,000 API credits and MCP access, plus 25 AI prompts daily across five AI engines. Growth raises those limits to 5,000 daily-tracked keywords, 2 million audited pages and 100,000 API credits; it also includes historical project data and dedicated support. Moz Standard lists 300 tracked keywords per month, 400,000 crawled pages, 150 tracked AI prompts and three AI visibility dashboards. Medium and Large increase those quotas, and the plans include AI content briefs. The products’ AI prompt and keyword limits use different units, so they are not a direct like-for-like comparison. SE Ranking also lists backlink tools and content optimization; Moz lists Keyword Explorer, intent-based keyword suggestions and an On-page Grader. Agency teams should note that SE Ranking’s white-label reporting requires the paid Agency Pack.
04Ease of use and learning curve
The published plan details make SE Ranking’s included capacity easier to assess: its Core and Growth pages specify project, seat, keyword, audit and API limits. But teams may need to price add-ons for extra seats, keywords, locations or white-label reporting. Moz’s Standard and higher tiers also publish quotas, while Starter’s included limits are not detailed on the pricing page, making it harder to judge whether the entry plan fits before signing up. The published product information does not establish which interface is easier to learn. If you are switching, compare your required tracked sites, keywords, reporting and AI visibility quotas against the plan pages rather than relying on the entry price alone.
Questions people ask
Which is cheaper, SE Ranking or Moz Pro?
Moz Pro has the lower starting price: Starter is $49 per month, though its limits are not published. SE Ranking Core is $103.20 per month with annual billing or $129 month-to-month. Moz Standard is $79 per month billed annually or $99 monthly.
Which is better for an SEO agency?
SE Ranking is the clearer fit if your agency needs listed project capacity, API credits, MCP access and white-label reporting. Core includes 10 projects and one manager seat, but white-label reporting requires the $69-per-month Agency Pack on annual billing. Moz Enterprise has custom quotas; details require contacting sales.
How do SE Ranking and Moz Pro compare for AI visibility?
SE Ranking Core includes 25 AI prompts daily across five AI engines. Moz Standard lists 150 tracked prompts and three AI visibility dashboards. Those prompt quotas use different units, so they are not directly comparable. Moz also charges $20 for each additional AI visibility dashboard and $50 per 100 additional tracked prompts.
Can I try SE Ranking or Moz Pro before switching?
SE Ranking lists a 14-day free trial. Moz Pro also offers a free trial, but the trial length is not published on the vendor's site. Check each provider’s current terms before relying on trial access or assuming that all plans and features are included.