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Paid plans start at $117.33/mo. There's also a free plan.
Semrush starts at $117.33 per month when billed annually for SEO; month-to-month pricing is $139. The Free plan costs $0, while Starter is $165.17 monthly billed annually and Pro+ is $248.17. Advanced and Enterprise pricing is custom. The headline price is only part of the decision: tracked websites, keywords and AI prompts vary by plan, and additional users and reports cost extra. The pricing page offers a free trial but does not state its length.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | trying out the platform |
| SEO | $117.33 | $139 | freelancers and small businesses growing SEO visibility |
| Starter | $165.17 | $199 | small teams and agencies growing SEO and AI visibility |
| Pro+ | $248.17 | $299 | growing teams and agencies scaling across markets or sites |
| Advanced | — | Quote | organizations and agencies scaling SEO and AI with API and automation |
| Enterprise | — | Quote | complex organizations managing multiple brands, regions, teams |
Add-ons and overages
- Additional Users: starting at $45/mo
- Lead Generation (Agency Partners badge/profile): $90/mo
- Base Report: $10/mo
- Pro Report: $20/mo
02What the plan grid doesn't tell you
Annual billing changes the rate
SEO is $117.33/month billed annually versus $139 month to month; Starter is $165.17 versus $199, and Pro+ is $248.17 versus $299.
Additional users cost extra
The pricing page lists additional users starting at $45/month.
Reports have separate fees
Base Report is listed at $10/month and Pro Report at $20/month.
Agency lead generation costs extra
The Agency Partners badge/profile add-on is listed at $90/month.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Freelancers and small businesses | SEO | It includes five websites, 500 daily tracked keywords, Position Tracking, Site Audit and AI search performance monitoring. |
| Small teams and agencies | Starter | It adds MCP access, 50 daily tracked prompts and 300 AI visibility reports per day to five websites and 500 keywords. |
| Teams scaling across markets | Pro+ | It raises limits to 15 websites, 1,500 keywords and 100 daily prompts, with historical SEO data and content optimization. |
04Is Semrush worth the money?
Semrush is worth considering if one subscription needs to cover keyword research, backlinks, rank tracking, site audits and AI visibility. The $117.33 annual-billed SEO entry price is substantial, and Free is limited to one demo project and 10 daily reports. Higher plans raise usage caps, but Advanced and Enterprise prices are not published. The review verdict flags trial-billing complaints; with no trial length listed, confirm the billing start date before signing up.
Semrush pricing FAQ
How much does Semrush cost?
Semrush’s SEO plan is $117.33 per month when billed annually or $139 month to month. Starter is $165.17 or $199, and Pro+ is $248.17 or $299, respectively. Advanced and Enterprise use custom pricing; the pricing page does not publish amounts for those plans.
Does Semrush have a free plan?
Yes. The Free plan is $0 and includes one demo project, 10 reports per day across vital tools, Help Center and Basic Onboarding, plus AI Visibility features. Semrush also advertises a free trial, but the pricing information does not specify how many days it lasts.
What is the difference between SEO and Starter?
Both plans include five websites to monitor and 500 keywords tracked daily. Starter adds MCP access, 50 prompts tracked daily, one domain for AI brand performance and 300 AI visibility reports per day. SEO includes AI search performance and sentiment monitoring.
Are Semrush add-ons included in the plan price?
The pricing page lists several separately priced options: additional users start at $45/month, the Agency Partners badge/profile costs $90/month, Base Report costs $10/month and Pro Report costs $20/month. Check which reporting and user needs your plan covers before adding them.