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Most buyers should pick Moz Pro.
Choose Moz Pro if you want the cheaper published paid entry point: Starter is $49/month, though its detailed limits are not published. Choose Semrush if you need a free tier, broader listed data, or an MCP connector; its paid SEO plan starts at $117.33/month when billed annually ($139 month-to-month). Semrush lists 500 daily tracked keywords on SEO, while Moz's Standard plan has 300 monthly keywords. Moz wins on entry price; Semrush offers a free starting option and broader listed data.
01Side by side
| Moz Pro | Semrush | |
|---|---|---|
| Starting paid price | $49/month; Starter plan limits beyond price are not published | $117.33/month annual; $139 month-to-month |
| Free plan | No free plan; free trial available, length not published | Free plan: one demo project, 10 reports daily |
| Best for | Individuals and small businesses managing one website | Freelancers, teams, agencies, and larger organizations |
| Core strength | SEO basics plus AI prompt and brand-mention tracking | SEO, backlinks, content, and AI visibility tools |
| Learning curve | Not published on the vendor's site | Not published on the vendor's site |
| Integrations/data | Moz Data; no integrations listed in published details | 29B keywords, 43T links, and an MCP connector |
| Team/seat costs | Standard includes one user; Medium includes two | Additional users start at $45/month |
| Support | Review score: 5/10; Enterprise support is custom | Review score: 3.8/10; Enterprise includes 24/7 SLA |
Moz Pro Choose Moz Pro if
- Choose Moz Pro if lower paid entry price matters most.
- Choose Moz Pro if you manage a single website.
- Choose Moz Pro if you want SEO and AI visibility in one platform.
Semrush Choose Semrush if
- Choose Semrush if you want a free plan to start.
- Choose Semrush if backlink and keyword data breadth matters.
- Choose Semrush if you need MCP access or larger-scale plans.
02Pricing compared
Moz Pro has the lower published paid entry price: Starter is $49/month, while Semrush’s SEO plan is $139 month-to-month or $117.33/month billed annually. Moz lists Standard at $99 monthly or $79/month annually; Semrush Starter is $199 monthly or $165.17/month annually.
Those annual figures are monthly rates, not monthly invoices: Moz says annual billing is charged upfront, and Semrush presents its prices as monthly costs billed annually. Moz Standard includes 1 user, 3 tracked sites and 300 keywords/month; Semrush SEO includes 5 sites and 500 keywords tracked daily.
Moz’s Starter details beyond price are not published, so compare its $49 entry rate cautiously. Semrush also has a free plan with one demo project and 10 reports per day. Both list a free trial, but neither source specifies its length.
03Features and depth
Moz combines keyword research, intent-grouped suggestions, rank tracking, site crawls and on-page recommendations. Its AI Visibility tools track brand appearances across monitored prompts and mention depth. On Standard, Moz lists 300 tracked AI prompts, 3 AI visibility dashboards and 2 AI content briefs per month; higher plans raise those quotas.
Semrush lists keyword research, backlink analysis, rank tracking, content optimization, technical audits and AI visibility tracking. Its homepage says its keyword database covers 29 billion keywords and its backlink database 43 trillion links. The SEO plan includes AI search performance and sentiment monitoring; Starter lists 50 prompts tracked daily and 300 AI visibility reports per day. Semrush also lists an MCP connector for bringing its data into AI assistants.
The plan limits are not directly equivalent: Moz’s Standard keyword quota is monthly, while Semrush’s SEO plan tracks keywords daily. Semrush lists more SEO and marketing tool categories, while Moz publishes specific AI prompt and dashboard quotas on its Standard plan.
04Ease of use and learning curve
Moz presents keyword research, rank tracking, audits and competitive analysis in one dashboard. Its plan details also make some limits easy to compare, though Starter’s included features and quotas are not published. Our published ease-of-use review scores rate Moz Pro and Semrush 7/10 each.
Semrush lists a wider set of tool categories, from SEO and content to local SEO, advertising and AI visibility. That breadth may mean more to navigate if all you need is basic rank tracking; the published sources do not establish how long either platform takes to learn. Semrush Starter includes MCP access, while Moz’s listed plans do not specify an equivalent connector.
Questions people ask
Which is cheaper, Moz Pro or Semrush?
Moz has the lower published paid entry price: Starter is $49/month, though its detailed limits are not published. Semrush SEO costs $139 month-to-month or $117.33/month billed annually. Moz Standard is $99 monthly or $79/month annually; annual rates are charged upfront.
Does Semrush or Moz Pro have a free plan?
Semrush lists a free plan with one demo project and 10 reports per day across vital tools, plus AI Visibility features. Moz does not list a free plan. Both products advertise a free trial, but the published pricing information does not specify either trial’s length.
Which platform tracks more keywords?
The published quotas favor Semrush on the plans compared here: Semrush SEO lists 500 keywords tracked daily, while Moz Standard lists 300 tracked keywords per month. These are different time periods, so compare your actual tracking needs and note that Moz Starter’s keyword limit is not published.
Which is better for AI visibility tracking?
Both list AI visibility features. Moz Standard specifies 300 tracked prompts and 3 AI visibility dashboards; Semrush Starter specifies 50 prompts tracked daily and 300 AI visibility reports per day. The quotas measure different things, so choose based on the reporting and prompt tracking you need.