Moz Pro review

Moz Pro combines SEO research and tracking with tools for monitoring brand visibility in AI-generated answers. Its core bundle covers keyword research, rank tracking, site audits, and competitive analysis; the newer AI visibility tools track brand mentions across prompts you monitor. It is aimed at marketers who want to connect search work with leads and revenue, though the published product information does not quantify results.

Keyword Explorer surfaces search volume, difficulty, and potential reach using Moz data. Keyword Suggestions groups terms by search intent, while Site Crawl reports errors and provides fix instructions. Rank Tracker monitors rankings across multiple search engines and locations, and On-page Grader recommends changes intended to improve rankings and traffic. For AI visibility, the platform tracks how often a brand appears across monitored prompts and how deeply it is mentioned. These tools sit in one dashboard, but the plan you choose determines how many sites, keywords, pages, prompts, and dashboards you can track.

The appeal is the breadth of the bundle: keyword discovery, technical audits, rank tracking, on-page recommendations, and AI brand monitoring are presented in one platform. That can simplify a stack for teams that would otherwise manage separate tools for those jobs. Moz also groups keyword suggestions by intent automatically, reducing the manual sorting step described in the product information.

The paid tiers publish useful capacity limits, so buyers can check fit before committing. Standard includes 1 user, 3 tracked sites, 300 tracked keywords per month, 400,000 pages crawled per month, 150 tracked AI prompts, 3 AI visibility dashboards, and 2 AI content briefs per month. Medium raises those allowances to 2 users, 10 sites, 1,500 keywords, 2 million pages crawled, 300 prompts, 6 dashboards, and 10 briefs. Large includes 3 users, 25 sites, 3,000 keywords, 5 million pages crawled, 600 prompts, 12 dashboards, and 50 briefs. The annual rates listed for those plans are lower per month than monthly billing, although the annual charge is paid upfront.

Starter is the least transparent tier. The pricing page lists it at $49 per month for one website, but says details beyond the price are not published there. That makes it hard to tell whether Starter covers the workflows a small site needs or how it compares with Standard, which starts at $99 per month. Moz lists Standard at $79 per month with annual billing, Medium at $179 monthly or $143 annually, and Large at $299 monthly or $239 annually. Annual billing is charged upfront.

The published quotas also mean growing prompt or dashboard needs can add cost. Additional AI Visibility Dashboards are $20 each, and 100 additional tracked prompts cost $50. Overages are not included in the base plans, according to the comparison table. Enterprise pricing and quotas are custom, with details available from sales. Moz lists a free trial, but its length is not published; there is no free plan. Buyers should confirm the Starter limits and how overages work before switching.

According to the pricing information checked November 6, 2026, Moz Pro starts at $49 per month for Starter, but the page does not publish that plan’s detailed limits. Standard is $99 monthly or $79 per month with annual billing; Medium is $179 or $143; Large is $299 or $239. Annual rates are billed upfront, not month to month. The jump from Standard to Medium is $80 monthly, and Medium to Large adds another $120.

Standard includes 3 tracked sites, 300 tracked keywords per month, 400,000 pages crawled per month, and 150 AI prompts. Medium raises those caps to 10 sites, 1,500 keywords, 2 million pages, and 300 prompts. Large includes 25 sites, 3,000 keywords, 5 million pages, and 600 prompts. Enterprise pricing is custom.

Extra AI visibility dashboards cost $20 each; 100 additional tracked prompts cost $50. The comparison table says overages are not included. A free trial is available, but its length is not published.

Switching to Moz Pro means deciding which sites, keywords, crawl volume, and AI prompts to track, then checking that the chosen plan covers them. The product information lists different caps by plan, but does not say whether data or tracking setups can be imported from another platform. Budget time to confirm that before committing and to rebuild any tracking configuration that cannot be transferred.

If you leave, check what reports and data you can export before canceling. Export options and data-retention terms are not published on the vendor's site, so we can’t confirm what you can take with you or how long historical data remains available. The published sources also include no Reddit posts or comments about why users leave Moz Pro; we can’t responsibly present a Reddit consensus. Treat export access, cancellation timing, and any needed historical records as questions to resolve with Moz before switching.