SEOptimer review

SEOptimer is a cloud-based website audit and reporting toolkit. It checks more than 100 on-page and technical data points, assigns scores, and returns prioritized recommendations across technical SEO, usability, mobile responsiveness, performance, GEO, and local SEO. It also bundles crawling, keyword and backlink tools, lead capture, and API access.

The product is aimed at both site owners and agencies. Individuals can run audits and track keywords; agency plans add more sites, users, white-label PDF reports, and an embeddable audit form. Reports can be customized in 15 languages and scheduled for email delivery. The crawler looks for technical issues, duplicate content, and site-wide errors. Keyword and backlink features include research and monitoring, while the API provides REST access with JSON output, callback endpoints, and queue-and-wait options.

Pricing information lists a 14-day free trial but no free plan. That makes the switch decision less about trying a permanent free tier and more about whether the plan caps and add-on costs fit your reporting workflow.

SEOptimer’s main strength is breadth in one product. A website audit, crawler, keyword and backlink tools, report delivery, and lead capture sit together, so agencies can build a client-reporting process without assembling each of those pieces separately. The white-label options matter if branded PDFs and a custom domain are part of your sales or client workflow.

The plan steps are reasonably clear in the published pricing: DIY SEO is listed at $29 monthly or $21.75 per month with annual billing, for one user and one website. White Label is $39 monthly or $29.25 annually, with three users, up to three websites, and branded PDF reports. White Label & Embedding is $59 monthly or $44.25 annually, with six users, up to 10 client sites, and an embeddable audit form. Annual billing is listed as 25% less, paid yearly.

The audit form can turn a report into a lead-generation offer, rather than just an internal checklist. One Reddit thread also describes SEOptimer as offering a free daily audit, though the published plan details list no free plan; verify what is currently available before building a funnel around that. The tool’s broad scope may suit teams that value an all-in-one reporting workflow more than deep specialization in one SEO function.

The caps are easy to hit if your client roster or reporting cadence grows. DIY SEO includes one website audit, four SEO crawls per month, and 20 tracked keywords. White Label raises that to three websites, 10 crawls, and 100 tracked keywords. White Label & Embedding includes up to 10 client sites, 50 crawls, and 250 tracked keywords. These are plan limits, not unlimited agency usage, and overage costs are not published on the vendor's site.

The headline plan price also does not cover everything. API access is separate and its price is not published; standalone GEO audit and local SEO pricing are also not published. If those are central to your process, confirm the full cost before switching. Annual prices are monthly equivalents billed yearly, so the lower figure is not a month-to-month rate.

There is some skepticism about audit scores in one Reddit thread: a commenter said SEOptimer graded a high-traffic, established site poorly and preferred Screaming Frog. That is one user’s opinion, not evidence of general accuracy, but it is a reason to treat scores as prompts to investigate rather than final diagnoses. Reddit discussion also raises questions about data sources and free audits, without establishing how SEOptimer sources its data.

SEOptimer has no free plan, but the pricing details list a 14-day trial. DIY SEO costs $29 per month, or $21.75 per month with annual billing, billed yearly. It includes one user, one website audit, four crawls per month, 20 tracked keywords and 20 AI Writer articles.

White Label is $39 monthly or $29.25 per month billed annually: a $10 monthly jump for three users, up to three websites, 10 crawls, 100 tracked keywords, white-label PDFs and a custom domain. White Label & Embedding costs $59 monthly or $44.25 per month annually. That adds up to six users, 10 client sites, 50 crawls, 250 tracked keywords and an embeddable audit form.

Annual billing is listed as 25% less, but requires paying yearly. The tiers cap crawls and sites, so check those limits before switching. API access is a separate add-on with no published price; standalone GEO and Local SEO pricing and overage costs are also not published.

Switching to SEOptimer means setting up the parts of your workflow you plan to use: website audits, scheduled report delivery, tracked keywords, crawls, and—on the relevant plan—branded PDFs or an embedded lead form. If you use its API, account for a separate add-on; the price is not published. The published details do not say whether reports, crawl history, keyword data or leads can be exported, so confirm export options before moving important records in.

Leaving may mean recreating report templates, schedules, widgets and API connections elsewhere. We can’t say how much data transfers: export and migration documentation wasn’t provided. The published material also includes no Reddit posts or comments, so we can’t attribute common reasons for leaving to users there. Before switching either way, ask SEOptimer about data export, API costs and what happens to stored reports and lead records when an account ends.