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It's a split decision.
Choose Moz Pro for SEO work: it combines keyword research, rank tracking, site audits, and AI-search visibility, with Starter listed at $49/month. Choose Survicate to collect and analyze customer feedback across channels; its Growth plan is listed at $114/month billed annually, while Starter pricing is not published. Neither has a free plan. Survicate lists a 10-day trial; Moz says a trial is available but does not publish its length. The right pick depends on what you need to measure.
01Side by side
| Moz Pro | Survicate | |
|---|---|---|
| Starting price | Starter is $49/month; annual price not published. | Growth is $114/month billed annually; Starter price not published. |
| Free plan | No free plan; trial available, length unpublished. | No free plan; 10-day free trial. |
| Best for | SEO rankings, keyword research, site audits, and AI visibility. | Multichannel surveys and customer-feedback analysis. |
| Core strength | SEO toolkit with AI-search visibility tracking. | Feedback analysis, auto-generated topics, and dashboards. |
| Learning curve | Not published on the vendor's site. | Not published on the vendor's site. |
| Integrations and data | Moz Data supports keyword research; integration count not published. | Enterprise lists 44+ integrations; analyzes feedback from multiple sources. |
| Team and seat costs | Standard: 1 user; $99 monthly or $79/month billed annually. | Growth: 10 seats; $114/month billed annually. |
| Support | Support score: 5; plan details not published. | Support score: 5; plan details not published. |
Moz Pro Choose Moz Pro if
- Choose Moz Pro if SEO rankings, keyword research, and audits are priorities.
- Choose Moz Pro if you want AI-search brand visibility tracking.
- Choose Moz Pro if $49/month Starter pricing fits your budget.
Survicate Choose Survicate if
- Choose Survicate if you need surveys across websites, apps, and email.
- Choose Survicate if you want feedback topics and analysis.
- Choose Survicate if its 10-day trial suits your evaluation.
02Pricing compared
These are not like-for-like products, and their entry prices are not equally clear. Moz Pro’s Starter plan is listed at $49/month, but its page does not publish the plan’s limits beyond one website. Standard costs $99/month or $79/month billed annually; higher listed plans range from $179 to $299 monthly, with annual rates from $143 to $239 per month, billed upfront. Survicate’s Starter price is not published, despite listed limits of 500 responses a month, two active surveys, and five seats. Growth is $114/month billed annually and includes 250 responses a month; Pro starts at $349/month and Enterprise at $569/month. Survicate’s Pro and Enterprise annual rates are not published. Neither product has a free plan. Survicate lists a 10-day trial; Moz offers a trial but does not state its length.
03Features and depth
Moz Pro is for SEO and AI-search visibility, not customer-feedback collection. Its listed tools cover keyword research, keyword suggestions grouped by intent, rank tracking across search engines and locations, site crawling, and on-page recommendations. It also tracks brand mentions across monitored AI prompts. Plan limits matter: Standard lists 300 tracked keywords a month and 150 AI prompts; Medium lists 1,500 keywords and 300 prompts. Additional AI dashboards cost $20 each, and 100 more tracked prompts cost $50.
Survicate gathers feedback through website, app, and email surveys, then analyzes responses and other feedback sources, including support tickets, call recordings, and reviews. It offers topic grouping, audience targeting, custom dashboards, and an AI research chatbot. Its limits are measured in responses, data points, seats, teams, and dashboards rather than rankings or crawls. Starter and Growth have response overage fees, but the fee amount is not published. If you need SEO data, Survicate is not a substitute for Moz; if you need voice-of-customer feedback, Moz is not a substitute for Survicate.
04Ease of use and learning curve
The workflows differ more than the review scores suggest. Moz’s published ease-of-use score is 7/10; the review describes a bundle of SEO and AI-visibility tools, from keyword research to audits and rank tracking. Survicate scores 7.5/10 and centers on collecting feedback, sorting it into topics, and reviewing dashboards. Those scores offer a rough comparison, not proof that either product is easier to set up for your team.
Before switching, map the work you need to keep: Moz tracks sites, keywords, crawled pages, and AI prompts; Survicate tracks responses, data points, seats, and surveys. The published product details do not specify migration steps or setup time, so confirm how existing data and integrations will carry over before committing.
Questions people ask
What does Moz Pro do?
Moz Pro combines SEO tools for keyword research, rank tracking, site audits, and on-page recommendations. It also offers AI Search Visibility tracking for brand mentions across monitored AI prompts. The listed plans set limits on tracked sites, keywords, crawled pages, and prompts.
What does Survicate do?
Survicate collects customer feedback through surveys on websites, apps, and email. It can analyze survey responses, support tickets, call recordings, and reviews, then group themes into topics and display results in dashboards. Its plans use response and data-point limits.
Can Survicate replace Moz Pro?
Not for the SEO work described here. Moz Pro lists keyword research, rank tracking, site crawling, and AI-search visibility; Survicate focuses on customer feedback and surveys. Survicate may suit feedback research, but the published feature details do not list SEO rank tracking or site audits.
Which is cheaper, Moz Pro or Survicate?
Moz Pro has a published Starter price of $49/month, although its page does not publish the plan’s limits beyond one website. Survicate’s Starter price is not published. Its Growth plan is listed at $114/month billed annually, so compare the caps and billing terms—not just the starting prices.