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It's a split decision.
Choose Klaviyo if you need a published entry price or a free tier: its free plan covers 250 active profiles, and paid Email starts at $20/month for 251–500 profiles. Choose Attentive for SMS-led messaging across channel packages, but its pricing is tailored to message volume and list size, with no public starting price. Both cover multiple messaging channels; Klaviyo additionally lists 400+ integrations and real-time customer data. Get Attentive’s quote and migration details in writing.
01Side by side
| Attentive | Klaviyo | |
|---|---|---|
| Starting price | Not published; tailored to volume and subscriber count | $20/month Email; 251–500 profiles |
| Free plan | No free plan listed | Yes; 250 profiles, 500 emails monthly |
| Best for | SMS-led omnichannel marketing | Email/SMS with published tiers and free entry |
| Core strength | SMS, email, RCS, and push channel packages | Unified data, segmentation, and AI campaign agents |
| Learning curve | Not published | Not published |
| Integrations/data | Dynamic segmentation; integration count not published | Real-time unified data; 400+ integrations |
| Team/seat costs | Per-seat pricing not published; volume/list-based | Per-seat pricing not published; active-profile tiers |
| Support | Enterprise includes dedicated support and onboarding | Free email support 60 days; enterprise sales contact |
Attentive Choose Attentive if
- Choose Attentive if SMS is your primary marketing channel.
- Choose Attentive if you want packages spanning SMS, email, RCS, and push.
- Choose Attentive if custom pricing tied to message volume and list size fits.
Klaviyo Choose Klaviyo if
- Choose Klaviyo if you want a free plan for up to 250 profiles.
- Choose Klaviyo if you need a published $20/month Email starting tier.
- Choose Klaviyo if 400+ integrations and real-time unified data matter.
02Pricing compared
Klaviyo has the clearer entry price: its free plan includes up to 250 active profiles, 500 email sends a month, and $5 of mobile messages. Paid Email starts at $20/month for 251–500 profiles; Email and SMS starts at $35/month for that tier, including 1,250 SMS/MMS credits. Pricing rises with profile count and, for text, selected credits. The pricing page lists no annual discount.
Attentive publishes no starting price. Its channel packages are priced to message volume and subscriber-list size, with options from SMS/MMS/RCS only to SMS, email, RCS, and push. Enterprise pricing is also custom. If you are comparing costs, get Attentive’s quote and migration terms in writing; with Klaviyo, factor in profile tiers, SMS credits, and any add-ons.
03Features and depth
Both platforms cover more than email. Attentive is positioned for SMS-led omnichannel marketing, with SMS, email, RCS, and push, plus dynamic audience segmentation, sign-up units, analytics, and compliance features. Its channel packages let brands choose which messaging channels they need. AI Essentials is included, while AI Pro, AI Grow, and AI Journeys are available add-ons; AI Journeys is billed per click.
Klaviyo combines email and SMS marketing with a customer data platform. It says its platform unifies behavioral, transactional, and engagement data in real time, and lists messaging across email, SMS, RCS, WhatsApp, and mobile push. Its offering also includes Composer for campaign planning and Customer Agent for support; Klaviyo says the latter resolves 65% of support questions. The pricing material lists 400+ integrations. That wider data and integration story may suit teams consolidating more of their marketing stack, while Attentive’s channel packaging is more directly centered on messaging choices.
04Ease of use and learning curve
Neither product’s published materials publish setup times or a detailed learning-curve comparison. The review scores put ease of use close: Attentive scores 7/10 and Klaviyo 7.5/10. Treat that small gap as a signal, not proof that one will be easier for your team.
The buying and setup questions differ. Attentive’s Enterprise offer lists onboarding and dedicated support, but its quote is tailored, so confirm what is included. Klaviyo’s free plan includes email support for the first 60 days; its Enterprise plan lists a dedicated sales contact and access to Professional Services. Klaviyo’s tiers depend on active profiles and SMS credits, while Attentive’s pricing depends on message volume and list size. Check which data, consent records, automations, and reporting your migration will need to carry over.
Questions people ask
How much is Klaviyo per month?
Klaviyo has a free plan for up to 250 active profiles. Its paid Email plan starts at $20/month for 251–500 profiles. Email and SMS starts at $35/month for that profile tier, including 1,250 SMS/MMS credits. Costs increase with profile count and messaging use.
Does Attentive send emails?
Yes. Attentive offers email alongside SMS, RCS, and push. Its channel packages include an SMS + Email option and a broader option with SMS, email, RCS, and push. Pricing is tailored to message volume and subscriber-list size, and a public starting price is not listed.
What are the top 3 email marketing tools?
We can’t rank the top three from the information available here: this comparison covers Attentive and Klaviyo, not a wider field or a common test. Both offer email marketing; Klaviyo publishes a free tier and entry-level paid pricing, while Attentive’s pricing is quote-based.
What type of company is Klaviyo?
Klaviyo describes itself as an autonomous B2C CRM and AI marketing platform. Its offering combines customer data with marketing across email, SMS, RCS, WhatsApp, and mobile push, along with AI tools for campaign planning and customer support.