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Paid plans start at $13/mo. There's also a free plan.
Mailchimp starts at $0, but its Free plan caps you at 250 contacts and 500 emails a month (250 a day). Paid plans start at $13/month for Essentials, $20 for Standard and $350 for Premium, according to the pricing page. Those are promotional monthly rates shown for 12 months; standard month-to-month rates may be higher. Essentials and Standard include a 14-day trial. Standard lists up to 6,000 emails/month, while Premium lists up to 150,000.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Early-stage senders testing the basics |
| Essentials | $13 | $13 | Small businesses needing testing and scheduling |
| Standard | $20 | $20 | Growing businesses wanting automation and personalization |
| Premium | $350 | $350 | Teams needing advanced tools and priority support |
Add-ons and overages
- SMS and MMS add-on (Premium, Standard)
- SMS add-on (Essentials)
- 15% discount for 10,000+ contacts on Standard/Premium for first 12 months
- 15% nonprofit/charity discount
- Custom pricing for 1,000,000+ contacts via sales
02What the plan grid doesn't tell you
Promotional pricing
The listed monthly rates apply for 12 months under current offers. Mailchimp says standard month-to-month rates may be higher.
SMS is an add-on
SMS is not included with Free. The pricing page lists SMS add-ons for Essentials, Standard and Premium; add-on prices are not published here.
Contact-based send limits
Paid monthly sends are capped at 10x, 12x or 15x contacts by plan. The published pricing details do not state overage fees.
Large lists need sales
Mailchimp lists custom pricing via sales for 1,000,000+ contacts. Standard and Premium get a 15% discount for 10,000+ contacts during the first 12 months.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Testing email basics | Free | It costs $0, but stops at 250 contacts and 500 monthly emails, with one seat and one audience. |
| Small teams needing tests | Essentials | At $13/month on the listed promotion, it includes three seats, three audiences, up to four automation steps and 24/7 email and chat support. |
| Teams needing advanced tools | Premium | At $350/month on the listed promotion, it includes unlimited users and audiences, up to 150,000 emails/month, and phone and priority support. |
04Is Mailchimp worth the money?
Mailchimp is a workable starter tool if its contact limits and promotional pricing fit your list. The Free plan is tightly capped, while Standard’s listed 6,000-email monthly allowance may not cover every sending need. Premium raises that listed allowance to 150,000, but costs $350/month on the promotion. For ecommerce, our review notes that Reddit users often consider Klaviyo and Omnisend instead; compare current pricing and features before switching.
Mailchimp pricing FAQ
Does Mailchimp have a fee?
Mailchimp has a Free plan, and paid plans start at $13/month for Essentials, $20 for Standard and $350 for Premium, according to its pricing page. Those are promotional monthly rates shown for 12 months; Mailchimp says standard month-to-month rates may be higher. SMS is a separate add-on.
What is the best free mailing list service?
The published information doesn’t establish one best free service. Mailchimp’s Free plan is an option, but it is limited to 250 contacts, 500 emails per month and 250 per day. It includes one seat and one audience, with email support for the first 30 days only.
Who is Mailchimp's biggest competitor?
The published pricing and homepage information don’t identify Mailchimp’s biggest competitor. For ecommerce, our review notes that Reddit users often move toward Klaviyo and Omnisend. That doesn’t establish which provider is largest; compare the tools against your use case and current plan prices.
How much does it cost to send 10,000 emails?
The pricing details don’t give a standalone price for exactly 10,000 emails. Standard lists up to 6,000 emails per month and sends up to 12 times your contact count; Premium lists up to 150,000 and up to 15 times contacts. Check the plan terms for your list size before choosing.