We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $105/mo.
Emma starts at $105 per month for Emma Lite; Emma for Teams is $205 per month. Emma Corporate has no published price, and accounts with more than 10,000 contacts require a custom quote. The pricing page lists monthly rates but no annual prices or discounts. Before buying, resolve a plan-grid mismatch: Lite is listed with five users in the comparison table but one in the FAQ; Teams and Corporate also differ on subaccount wording.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Emma Lite | — | $105 | Marketers needing core email tools |
| Emma for Teams | — | $205 | Teams managing multiple departments or locations |
| Emma Corporate | — | Quote | Large, multi-location brands and franchises |
Add-ons and overages
- Custom quote for more than 10,000 contacts; price not published
02What the plan grid doesn't tell you
Over 10,000 contacts
Emma requires a custom quote for more than 10,000 contacts; the price is not published.
Annual billing
The pricing page lists monthly prices, but annual billing prices and discounts are not published.
Lite user limit mismatch
Emma Lite shows five users in the comparison table but one user in the FAQ. Confirm the actual limit before purchase.
Corporate price not listed
Emma Corporate has no published monthly or annual price, so buyers cannot compare its cost from the pricing page.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo or small-team email marketers | Emma Lite | It costs $105 per month and includes unlimited sends, drip campaigns and AI-powered Smart Features. Confirm its user limit first. |
| Teams across departments or locations | Emma for Teams | At $205 per month, it lists 25 users, unlimited journeys, Brand Manager and trend reporting. |
| Large brands and franchises | Emma Corporate | It lists unlimited users, shared audiences and priority phone support, but pricing is not published. |
04Is Emma worth the money?
Emma is easier to justify when a business needs coordinated email across teams or locations: the listed plans include user roles, subaccounts and brand controls, and Teams adds unlimited journeys. But $105 per month is a steep starting point for marketers who only need basic email, and Corporate pricing is opaque. We would compare the actual quote and confirm user and subaccount limits before switching; the pricing page does not provide enough detail to calculate total cost for every organization.
Emma pricing FAQ
How much does an Emma subscription cost?
Emma Lite costs $105 per month and Emma for Teams costs $205 per month, according to the pricing page. Emma Corporate has no published price. The page lists monthly rates only, with no annual prices or discounts.
How much does Emma cost for more than 10,000 contacts?
Emma does not publish a price for accounts with more than 10,000 contacts; it says those customers need a custom quote. The pricing page does not specify the quote amount or explain how contact volume affects the two published monthly plan prices.
Is Emma worth the price?
It may be worth considering if your organization needs email operations across departments or locations, with brand controls and multiple users. At $105 per month, Emma Lite is not a low-cost starting point. Compare your requirements with the plan limits and get a quote for Corporate or higher contact volumes.
Is Emma a trustworthy app?
The published product and pricing information describes email, automation, SMS, integrations and account controls, but it does not establish Emma’s security practices, reliability or track record. We cannot confirm trustworthiness from pricing details alone; review the vendor’s current security and privacy documentation before sharing customer data.