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Paid plans start at $33/mo. There's also a free plan.
Kit has a free plan, with paid plans starting at $33 per month when billed annually. Creator is listed at $390 billed yearly, while Pro is promoted at $50 per month, or $593 for the first year; its listed monthly price is $66. Free supports up to 10,000 subscribers, and paid plans include unlimited subscribers. Kit also lists a 14-day free trial. The main pricing catches are annual billing and a few details the plan grid leaves unclear.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Creators just starting out |
| Creator | $33 | — | Growing creators with 1,000 subscribers |
| Pro | $50 | $66 | Scaling creators with 1,000 subscribers |
Add-ons and overages
- Newsletter referral system via SparkLoop valued at $99/mo, included free on Pro
02What the plan grid doesn't tell you
Annual billing upfront
The $33 Creator price is a monthly equivalent: the listing says $390 is billed yearly. Pro's annual promotion is listed as $593 for the first year.
Monthly rate clarity
Creator offers monthly billing, but its separate monthly rate is not published on the vendor's site.
Pro promotion changes
Pro is promoted at $50/month annually, with $66/month listed as the normal monthly price. Check the checkout terms for what applies after the first year.
SparkLoop outside Pro
Pro includes the newsletter referral system, described as a $99/month value. Separate pricing or availability on other plans is not published here.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Starting out or testing | Free | It includes up to 10,000 subscribers, unlimited landing pages and forms, broadcasts, segmentation, and sales of digital products and subscriptions. |
| Growing a creator business | Creator | At $33/month billed annually, it adds unlimited subscribers, automations and sequences, Kit MCP, SMS marketing, branding removal, and 24/7 support. |
| Scaling with referral tools | Pro | It adds Subscriber Signals, engagement scoring, Growth Concierge, unlimited users, Facebook custom audiences, and the newsletter referral system. |
04Is Kit worth the money?
Kit is worth considering if you want email, landing pages, automations, and creator sales tools in one platform. The free plan is unusually useful for getting started, with a 10,000-subscriber limit and built-in selling tools. Paid plans add more growth features, but annual billing makes the advertised monthly prices less flexible. Our review verdict flags support and automation reliability as sticking points, so weigh those concerns against the bundle rather than buying on feature count alone.
Kit pricing FAQ
How much does Kit cost?
Kit has a free plan. Creator is listed at $33 per month when billed annually, with $390 billed yearly. Pro is promoted at $50 per month on annual billing, or $593 for the first year; its listed monthly price is $66.
What does Kit's free plan include?
The Free plan supports up to 10,000 subscribers and includes unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and selling digital products and subscriptions.
Does Kit offer monthly billing?
Kit says Creator and Pro offer monthly billing, but the published pricing details do not publish Creator's separate monthly rate. Pro is listed at $66 per month, alongside an annual promotion at $50 per month.
Does Kit offer a free trial?
Kit lists a 14-day free trial. The published pricing details do not specify which paid plan the trial applies to or what happens when it ends, so confirm the terms before signing up.