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Paid plans start at $10.20/mo.
Constant Contact starts at $12 per month on monthly billing, or $10.20 per month when you prepay for 12 months. The pricing page lists Standard at $35 monthly or $29.75 annualized, and Premium at $80 or $68. Annual rates reflect savings of up to 15%. There is no free plan, and a free-trial term is not published in the pricing details. Check send allowances before choosing: each plan caps monthly email sends at a multiple of your contact count, with extra sends costing $0.002 each.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Lite | $10.20 | $12 | Beginners needing email and social tools |
| Standard | $29.75 | $35 | Growing businesses needing more automation |
| Premium | $68 | $80 | Teams needing advanced marketing tools |
| Multi-Account | — | Quote | Teams managing 5+ accounts |
Add-ons and overages
- Inbox Preview: $10/month
- SMS for Lite and Standard: starting at $10/month for 1–500 messages
- Email overage: $0.002 per send beyond the plan allowance
02What the plan grid doesn't tell you
Email send overages
The pricing page lists a $0.002 charge for each email sent beyond your plan’s contact-based monthly allowance.
SMS on lower tiers
Lite and Standard need an SMS add-on, starting at $10/month for 1–500 messages. Premium includes 500 SMS messages per month.
Inbox Preview
Inbox Preview is an optional $10/month add-on, separate from the listed plan prices.
Annual prepayment
The lower listed rates require prepaying for 12 months; monthly billing starts at $12, $35, and $80.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Beginners needing email and social | Lite | At $12 monthly, it includes 2 users, 1 automation template, 1 custom segment, and sends up to 10x your contacts. |
| Growing businesses needing automation | Standard | At $35 monthly, it raises the caps to 3 users, 3 automation templates, 10 segments, and sends up to 12x your contacts. |
| Teams needing advanced marketing tools | Premium | At $80 monthly, it includes unlimited users, custom automations, and segments, plus 500 SMS messages and sends up to 24x your contacts. |
04Is Constant Contact worth the money?
Constant Contact covers email, SMS, social media, and event marketing, with contact management, automation, and reporting tools. The price is easier to assess once you account for contact-based send caps, automation and segment limits, and whether SMS is included or an add-on. Premium has the broadest listed allowances, but costs $80 monthly. Our review verdict also flags reported editor problems, so cautious buyers have reason to compare before switching.
Constant Contact pricing FAQ
What is Mailchimp and Constant Contact?
Constant Contact is a cloud-based marketing platform for email, SMS, social media, and events, with contact management, automation, and reporting tools. The pricing information here does not include Mailchimp’s features or prices, so we can’t make a sourced side-by-side comparison.
What is like Constant Contact?
If you mean similar software, compare email marketing platforms on the channels and limits you actually need: automation, SMS, social posting, event tools, contact-based send allowances, and add-on costs. The pricing information here does not provide competitor names or prices, so we can’t rank alternatives.
What is the average cost of email marketing per month?
There is no category-wide average in the pricing information we have. Constant Contact’s listed monthly prices are $12 for Lite, $35 for Standard, and $80 for Premium. Prepaying for 12 months lowers the listed monthly rates to $10.20, $29.75, and $68.
What is the point of Constant Contact?
It brings several marketing tasks into one platform: creating and scheduling email campaigns, automating messages, sending SMS, scheduling social posts, managing contacts, and running event registrations and reminders. Whether that breadth is useful depends on which channels and plan limits your team needs.