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Paid plans start at $17/mo. There's also a free plan.
Cloze Pro starts at $17 per month with annual billing, or $19.99 month to month. Business plans cost $21–$42 per user monthly with annual billing, or $24.99–$49.99 month to month. The pricing information also lists a free plan and a 14-day trial, but does not explain the free plan’s limits or which paid plan the trial covers. Budget for add-ons: Concierge starts at $20 per user monthly, and MLS/IDX integration may cost extra.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Cloze Pro | $17 | $19.99 | Individuals |
| Business Silver | $21 | $24.99 | Small businesses |
| Business Gold | $29 | $34.99 | Growing businesses |
| Business Platinum | $42 | $49.99 | Pros and top businesses |
Add-ons and overages
- Concierge Service: $20/user/month, $500/month minimum; add-on to any plan.
- Additional past team member archives: $5/archive/month or $50/archive/year; 5 are included with a Business Platinum team subscription.
- MLS/IDX feed integration may have additional charges; amount not published.
What a team pays per month
| Plan | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Business Silver | $21 | $105 | $210 | $525 |
| Business Gold | $29 | $145 | $290 | $725 |
| Business Platinum | $42 | $210 | $420 | $1,050 |
02What the plan grid doesn't tell you
Annual versus monthly rates
Annual rates are shown as monthly equivalents: $17–$42, compared with $19.99–$49.99 month to month.
Per-user team pricing
Business Silver, Gold and Platinum are priced per user per month, so the bill rises with seat count.
Concierge minimum
Concierge costs $20 per user monthly, with a $500 monthly minimum.
Archives and MLS/IDX
Extra archives cost $5 each monthly or $50 yearly; Platinum includes five. MLS/IDX may cost extra, but the amount is not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Individual agents | Cloze Pro | The individual tier includes up to 10 custom segments, 25 custom fields and 100 custom templates. |
| Small businesses | Business Silver | The listed small-business tier includes Cloze Pro features and the same stated segment, field and template limits. |
| Growing businesses | Business Gold | Its limits rise to 20 team segments, 50 team fields and 500 team templates, plus personal segments for each team member. |
04Is Cloze worth the money?
Cloze is worth considering when a brokerage wants real-estate-focused relationship management, lead routing, campaigns and AI insights in one platform. Its four paid tiers make the starting prices clear, but team plans are priced per user and the lower advertised rates are tied to annual billing. Work out the cost at your actual seat count, then add any relevant Concierge, archive or MLS/IDX charges. The free-plan limits and MLS/IDX fees are not published, so confirm them before committing.
Cloze pricing FAQ
How much does Cloze cost?
Cloze Pro costs $19.99 per month month to month, or $17 per month with annual billing. Business Silver is $24.99 or $21 per user monthly; Gold is $34.99 or $29; Platinum is $49.99 or $42. The pricing information also lists a free plan, but does not publish its limits.
What is the Cloze app?
Cloze is an AI-powered CRM and growth platform for real estate brokerages. It combines relationship and deal tracking with lead management, marketing campaigns, automated follow-up, mobile tools and AI insights for areas such as lead attribution and lead routing.
Is Cloze a good CRM?
Cloze may fit brokerages looking for real-estate-focused relationship management, lead routing and marketing tools in one platform. Whether it is good value depends on seat count and add-ons. The published prices do not reveal the free plan’s limits or the cost of MLS/IDX integration.
What do Business Gold and Platinum include?
Business Gold lists up to 20 team custom segments, 50 team custom fields and 500 team custom templates. Platinum raises those caps to 100, 250 and 2,500, respectively; both include up to 10 personal segments per team member. Platinum also includes five additional past team-member archives.