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Price check · Nov 7, 2026

Agent CRM pricing

Agent CRM starts at $97/month, but unpublished limits, extra fees and conflicting prices make the full cost harder to pin down.

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Short answer

Paid plans start at $97/mo.

Agent CRM starts at $97 per month, with a 14-day free trial. The pricing details list Agent CRM (Starter) at $80.83 per month when billed annually, but contact and automation limits are not published. Agent CRM Pro is listed at $297 monthly or $247.50 annualized, while other documentation gives a different Pro price. LOANNE Voice AI is listed at $495 per month, also with a conflicting documented price. Budget for carrier fees and a $50 A2P deposit.

01Every plan, line by line

PlanBilled annuallyBilled monthlyBuilt for
Agent CRM (Starter)$80.83$97Small teams starting with CRM automation
Agent CRM Pro$247.50$297Teams needing ad and growth support
LOANNE Voice AI—$495Businesses needing AI phone coverage

Add-ons and overages

  • Calling and SMS carrier fees apply; rates are not published
  • Paid custom account builds available; price not published
  • Custom development and setup services available; price not published

02What the plan grid doesn't tell you

A2P registration deposit

Agent CRM (Starter) includes a $50 account deposit for A2P registration and initial texts.

Calling and SMS fees

Carrier fees apply to calling and SMS. Rates are not published, so estimate these separately from the subscription.

Unpublished usage limits

Contact and automation limits for Agent CRM (Starter), and seat limits for LOANNE Voice AI, are not published.

Conflicting documented prices

Other documentation lists Pro at $197/month and LOANNE Voice AI at $497/month, versus $297 and $495 in the plan details. Confirm current prices before budgeting.

03Which plan should you buy?

If you are…GetWhy
Small teams starting with automationAgent CRM (Starter)Listed at $97/month, with unlimited team members and a 14-day trial. Contact and automation limits are not published.
Teams seeking ad and growth supportAgent CRM ProIncludes 30+ pre-tested ad kits, daily ad reviews, five Growth Room calls monthly and unlimited 1:1 tech and ad assistance.
Businesses needing AI phone coverageLOANNE Voice AIIncludes unlimited inbound and outbound AI minutes. Billing starts once configured and live; seat limits are not published.

04Is Agent CRM worth the money?

Agent CRM could suit insurance teams that want contacts, campaigns, appointment booking, funnels and phone tools in one platform. The $97 Starter price is clear, but its contact and automation limits are not; the Pro and LOANNE prices also conflict across documentation. Annual billing charges for 10 months for 12 months on Starter and Pro, but carrier fees and service costs can add to the bill. Try to confirm the current quote, limits and extra charges before switching.

Agent CRM pricing FAQ

Is Agent CRM good?

It may fit insurance agents looking for CRM, marketing, sales and automation tools together. The listed features include prebuilt campaigns, AI lead follow-up, appointment booking and phone tools. But Starter’s contact and automation limits are not published, and some plan prices conflict across documentation, so confirm those details before committing.

Is Agent CRM GoHighLevel?

The available product information does not confirm whether Agent CRM is GoHighLevel or built on that platform. It describes Agent CRM as an insurance-focused CRM and marketing system with contacts, automation, funnels, phone tools and appointment booking. Ask the vendor about the underlying platform and data export before switching.

How much does a CRM usually cost?

We can’t give a category-wide average from the available pricing information. Agent CRM specifically starts at $97/month, or $80.83/month on annual billing. That does not include unpublished carrier rates, and custom builds, development and setup services have no published prices.

What’s the best CRM for realtors?

The available information does not compare realtor CRMs, so we can’t name a best option. Agent CRM is positioned for insurance agents and highlights insurance campaigns and marketing tools. Realtors should compare products against their own needs, including lead handling, follow-up, appointment booking and any fees not included in the subscription.