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Review · CRM software

Agent CRM review

Purpose-built insurance marketing tools, but plan prices conflict and key usage limits aren’t published.

6.5/10Search Legion score

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The bottom line

A useful insurance-specific toolkit, but unclear limits and conflicting prices make the value hard to judge.

Agent CRM combines contact management with prebuilt insurance campaigns, AI lead follow-up, appointment booking, a phone system, funnels, and email marketing. The listed Starter price is $97 per month, with a 14-day trial; annual billing is listed at $80.83 per month, charged for 10 months for 12 months.

Check the price before committing: the published pricing information lists Pro at $297 per month, while other documentation gives $197; LOANNE Voice AI is listed at $495, versus $497 elsewhere. Contact and automation limits, carrier fees, and several service prices aren’t published. No Reddit discussions were supplied, so user sentiment is unverified.

Good fit if

  • Insurance agents needing ready-made campaigns
  • Teams consolidating CRM and phone tools
  • Agents automating lead follow-up

Skip it if

  • Buyers needing clearly published usage limits
  • Teams comparing predictable carrier costs
  • Businesses wanting verified user feedback
Agent CRM homepage
Agent CRM homepage, captured Nov 7, 2026

ScoresHow it rates

  • Features7
  • Ease of use7
  • Value for money5
  • Support6
  • User sentiment5

What works

  • Prebuilt campaigns designed for insurance leads
  • AI follow-up can qualify leads and answer FAQs
  • Native appointment booking keeps notes and leads together
  • Phone tools include a power dialer
  • Unlimited team members on Starter

What doesn't

  • Pro price differs across published documentation
  • LOANNE Voice AI price also conflicts
  • Contact and automation limits aren’t published
  • Calling and SMS carrier fees aren’t published
  • No Reddit user discussions were supplied

01What Agent CRM actually does

Agent CRM is a CRM and marketing platform built for insurance agents. It brings contact management, marketing campaigns, sales tools, and automation into one system, rather than asking an agency to assemble those pieces from separate products. The homepage promotes insurance-focused campaigns, AI lead follow-up, appointment booking, and phone tools.

The core workflow is straightforward: capture a lead, follow up with prebuilt email or automation campaigns, book an appointment, and call or text from the platform. AgentAI is described as qualifying leads, answering FAQs, and following up automatically. The funnel builder lets users customize funnels with prebuilt insurance marketing assets.

The listed entry price is $97 per month, with a 14-day free trial. The pricing information also lists a Starter plan at $97 monthly, or an effective $80.83 per month with annual billing. That annual rate comes from paying for 10 months for 12 months of service. The product is insurance-specific; the available information does not establish how well it fits other industries.

02Where Agent CRM is strong

Agent CRM’s clearest advantage is that its tools are organized around insurance sales and follow-up. Prebuilt campaigns are meant to guide leads from first contact through later follow-ups, while preloaded email campaigns cover follow-up and reactivation. That can reduce the work of building a basic insurance nurture sequence from scratch, though the available details do not specify how many campaigns are included in each plan.

The platform also combines appointment booking with lead and contact management. Its calendar keeps appointments, leads, and notes in one system, according to the published product details. A power dialer and calling and texting tools add a direct route from lead list to outreach. Carrier fees for calling and SMS apply, but their rates are not published.

AgentAI adds automated lead qualification, FAQ responses, and follow-up. For teams that want help beyond the software, the listed Pro plan includes unlimited 1:1 tech and ad assistance, 30+ pre-tested ad kits, daily ad review sessions, and five Growth Room calls per month. Those are specific inclusions, but the available information does not explain what counts as an ad kit or how much implementation the assistance covers.

03Where it falls short

The main concern is that the price information does not line up cleanly. The published pricing data lists Agent CRM Pro at $297 per month, while other documentation lists $197. LOANNE Voice AI is listed at $495 per month in the plan details and $497 elsewhere. The homepage’s $97 starting price matches Starter, but it should not be treated as the price for every feature or service.

Starter is listed at $97 monthly, or $80.83 per month with annual billing, and includes unlimited team members. But contact and automation limits are not published, so we cannot tell how much lead volume that entry plan supports. Pro is listed at $297 monthly, with annual billing described as charging for 10 months for 12; the published annual equivalent is $247.50 per month. The exact feature differences between Starter and Pro are not fully specified.

LOANNE Voice AI lists unlimited inbound and outbound AI minutes, but seat limits are not published, and billing starts once it is configured and live. Carrier fees, custom builds, and custom development or setup can add costs; their prices are not published. That leaves total cost difficult to estimate before a sales conversation.

04Agent CRM pricing: what you'll actually pay

According to the pricing information checked November 7, 2026, Starter is $97 per month, or $80.83 per month with annual billing. That annual rate works out to 10 months charged for 12 months. Starter includes unlimited team members and a 14-day trial, but contact and automation limits are not published. There is also a $50 account deposit for A2P registration and initial texts.

Pro is listed at $297 per month, or $247.50 per month annually—a $200 monthly jump over Starter. It adds unlimited 1:1 tech and ad assistance, 30+ ad kits, daily ad reviews, and five Growth Room calls per month. Pricing is inconsistent across documentation: another listing gives Pro at $197 per month. LOANNE Voice AI is listed at $495 per month, while other documentation says $497. Its billing starts once configured and live; seat limits are not published. Calling and SMS carrier fees are extra, with rates not published. Custom builds, development, and setup also cost extra, but prices are not published.

Full Agent CRM pricing breakdown →

05Switching to (or from) Agent CRM

The published materials describe contact management, campaigns, appointments, funnels, and phone tools, but do not document data import, export, or migration support. Before switching, ask Agent CRM how it handles existing contacts, notes, campaign history, and phone numbers, and whether you can export that data if you leave. Export formats, migration services, and any related fees are not published in the available information.

Consolidating CRM and phone tools may reduce the number of systems an insurance team manages, but moving campaigns and follow-up processes still needs planning. The sources do not say how much setup is required or whether existing automations can be transferred. They also do not include Reddit posts or comments about Agent CRM, so we cannot verify user-reported reasons for leaving. If predictable costs matter, get written answers on usage limits and carrier rates before moving; both remain unpublished.

Questions people ask

What is Agent CRM?

Agent CRM is an all-in-one CRM and marketing platform for insurance agents. It combines contact management, sales tools, marketing, and automation, including prebuilt insurance campaigns, AI lead follow-up, appointment booking, and phone tools. The listed offer includes a 14-day free trial; the Starter subscription is listed at $97 per month afterward.

Is Agent CRM a CRM?

Yes. Agent CRM includes contact management and tools to organize leads, appointments, follow-up, and customer communications. It also adds marketing and sales features, such as prebuilt campaigns, email marketing, a funnel builder, a power dialer, and automated lead follow-up. Its focus is insurance businesses, not every industry.

Who is Agent CRM designed for?

Agent CRM is designed for insurance agents and insurance businesses that want contact management alongside marketing, sales tools, and automation. The Starter plan is described as suited to small teams starting with CRM automation. Team and contact limits are not published, so buyers should confirm whether their intended usage fits.

How much does Agent CRM cost?

The listed Starter price is $97 per month, or $80.83 per month with annual billing, and includes a 14-day free trial. Agent CRM Pro is listed at $297 monthly, though other documentation lists $197. LOANNE Voice AI is listed at $495 monthly, while other documentation lists $497. Calling and SMS carrier fees are extra; rates are not published.

Can Agent CRM help with customer service and follow-up?

Agent CRM offers tools for customer follow-up, including AgentAI for lead qualification, FAQ answers, and automated follow-up. Its appointment calendar, calling and texting tools, and preloaded email campaigns can support customer communication. The available information does not describe a dedicated customer-service help desk or publish service-response limits.

Sources

  1. Agent CRM homepage
  2. Agent CRM pricing, compiled via web search from agent-crm.com, unlockedcrm.ai, getinsureleads.com