Category · 26 tools · 4 comparisons
Marketing analytics software
Measure campaign performance, connect marketing data and attribute revenue.
Our ranked shortlist: the best marketing analytics software →
At a glance
- Tools tracked
- 26
- Entry plans
- $14.90–$1,500/mo
- Typical entry plan
- $44/mo
- Free plan
- 8 of 26
- Cheapest paid
- Competitors App, $14.90/mo
- Best value score
- Windsor.ai, 8/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 FunnelFunnel | 7.4 | $300/mo* | $600/mo | No | 14 days | ReviewPricingAlternatives |
 Windsor.aiWindsor.ai | 7.2 | $19/mo | $499/mo | Yes | 30 days | ReviewPricingAlternatives |
 StapeStape | 7.0 | $17/mo | $167/mo | Yes | — | ReviewPricing |
 AgencyAnalyticsAgencyAnalytics | 7.0 | $20/mo | $20/mo | No | 14 days | ReviewPricingAlternatives |
 WhatagraphWhatagraph | 7.0 | €699/mo | €699/mo | No | — | ReviewPricingAlternatives |
 DreamdataDreamdata | 7.0 | Free* | — | Yes | — | ReviewPricingAlternatives |
 KalodataKalodata | 6.8 | $49.92/mo* | $99.92/mo | No | 7 days | ReviewPricingAlternatives |
 NinjaCatNinjaCat | 6.8 | Custom* | — | No | — | ReviewAlternatives |
 DashThisDashThis | 6.8 | $44/mo | $429/mo | No | 14 days | ReviewPricingAlternatives |
 WhatConvertsWhatConverts | 6.8 | $30/mo | $1,250/mo | No | 14 days | ReviewPricingAlternatives |
 AdverityAdverity | 6.8 | Custom* | — | No | — | ReviewAlternatives |
 TapClicksTapClicks | 6.7 | Custom* | — | No | — | ReviewAlternatives |
 NorthbeamNorthbeam | 6.6 | $1,500/mo* | $3,500/mo | No | — | ReviewPricingAlternatives |
 FunnelyticsFunnelytics | 6.5 | $39/mo | $2,500/mo | Yes | 14 days | ReviewPricingAlternatives |
 Triple WhaleTriple Whale | 6.5 | Free* | — | Yes | — | ReviewAlternatives |
 UplifterUplifter | 6.5 | £24/mo | £58/mo | No | 14 days | Review |
 SimilarwebSimilarweb | 6.3 | $125/mo* | $542/mo | No | 7 days | ReviewPricingAlternatives |
 Competitors AppCompetitors App | 6.2 | $14.90/mo | $19.90/mo | No | 15 days | ReviewAlternatives |
 HockeyStackHockeyStack | 6.2 | Custom* | — | No | — | ReviewAlternatives |
 comScorecomScore | 6.0 | Custom* | — | No | — | ReviewAlternatives |
 SupermetricsSupermetrics | 5.9 | €39/mo | €159/mo | No | 14 days | ReviewPricingAlternatives |
 CometlyCometly | 5.6 | Custom* | — | No | — | ReviewPricing |
 FullThrottle.aiFullThrottle.ai | 5.4 | Custom* | — | No | — | Review |
 ElevarElevar | 5.0 | $225/mo* | $1,250/mo | Yes | 15 days | ReviewPricingAlternatives |
 ClustrMapsClustrMaps | 4.8 | Free* | — | Yes | — | Review |
 GlimpseGlimpse | 1.0 | $82.50/mo* | $249.17/mo | Yes | — | Review |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
FunnelFunnel
Strong data coverage and measurement options; price and extra capacity costs are the sticking points.
Windsor.aiWindsor.ai
Good value for multi-source reporting if Basic’s three-source cap and daily sync fit your workflow.
StapeStape
A capable server-side tracking option, with clear request caps and a Reddit-reported partner concern.
Marketing analytics software: quick answers
How much does marketing analytics software cost?
Paid plans for the 26 marketing analytics tools we track start between $14.90 and $1,500 a month, and the typical entry plan is about $44 a month. 8 of them have a free plan. NinjaCat, Adverity, TapClicks, HockeyStack, comScore, Cometly and FullThrottle.ai don't publish a starting price. Prices are the vendors' own, checked Nov 7, 2026; most quote the per-month price when billed annually.
Which marketing analytics tool is the cheapest?
Competitors App has the lowest paid entry plan at $14.90 a month, followed by Stape at $17. If you can live with limits, Windsor.ai, Stape, Dreamdata and Funnelytics have a free plan.
Which marketing analytics tools have a free plan?
Windsor.ai, Stape, Dreamdata, Funnelytics, Triple Whale, Elevar, ClustrMaps and Glimpse have a free plan. Funnel, AgencyAnalytics, Kalodata, DashThis and WhatConverts offer a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which marketing analytics tool scores highest in our reviews?
Funnel scores highest at 7.4/10. Strong data coverage and measurement options; price and extra capacity costs are the sticking points. On value for money alone, Windsor.ai rates best (8/10).