Supermetrics review

Supermetrics connects marketing data from platforms such as ad services, analytics and CRM to reporting tools, AI chats, and data warehouses. The idea is to bring campaign and performance data into places teams already work, rather than copy it between platforms by hand. Supermetrics also lists campaign management, so connected conversations can be used to launch or change campaigns—not just ask questions about results.

For reporting, it can send data to destinations including Looker Studio and Google Sheets, with scheduled refreshes. For analytics teams, it can load data into BigQuery, Snowflake or another warehouse. Supermetrics also offers MCP and API access for teams connecting their own agents or applications. Its AI features include chat connections to tools such as Claude and ChatGPT, plus a dashboard builder that turns a description into a dashboard using live data.

Pricing starts at €39 per month with annual billing, according to the pricing page. There is no free plan; the listed trial is 14 days.

The main appeal is range: one product can support reporting, warehouse loads and newer AI workflows. That is useful for teams that want to query marketing data in an AI chat, refresh dashboards, or feed a warehouse without assembling separate connections for each job. Supermetrics also lists campaign management, MCP and APIs, so it is not limited to exporting data into a spreadsheet.

The pricing page gives small teams a clear starting point. Starter is €39 per month with annual billing (€49 monthly) and includes one core destination, two data sources, one user, two accounts per source, and Campaign Management. Growth is €159 per month annually (€199 monthly), with one destination, seven sources, two users and seven accounts per source. Both plans include Campaign Management.

That structure may suit a small team with a narrow reporting setup, while Enterprise offers custom user and account limits, all data sources, warehouse features, API access and SAML SSO. Enterprise pricing is not published, so larger buyers will need a quote. The listed 14-day trial gives teams a short window to check fit before committing.

Starter’s limits are tight: one destination, two sources, one user and two accounts per source. Extra capacity costs more. The pricing page lists Starter destination add-ons at €62 monthly or €49 annually, data sources at €37 or €29, and ad accounts at €13 or €10. Growth adds room, but its extras are also priced separately: destinations €187 or €149, users €124 or €99, sources €37 or €29, and ad accounts €13 or €10, with the lower price for annual billing. The page sets caps on those add-ons, too.

That makes the headline price a poor estimate for agencies or teams connecting many accounts and destinations. Enterprise limits are custom and its price is not published. Reddit users discussing alternatives report concerns about rising costs, connector issues and unfavorable migrations from older plans. Those are individual reports, not proof that every customer will face the same problems, but they are worth checking against your contract. If your setup is simple, cheaper tools or direct warehouse connections may be enough; switching can mean rebuilding queries and reporting workflows.

The pricing page lists Starter at €49 per month, or €39 per month with annual billing, and Growth at €199 monthly or €159 per month annually. The jump from Starter to Growth is €150 per month on monthly billing, and the annual prices are shown per month with a 20% saving. There’s no free plan; the listed trial is 14 days.

Starter includes one destination, two data sources, one user and two accounts per source. Growth includes one destination, seven sources, two users and seven accounts per source. Both list Campaign Management. Add-ons raise the ceiling, but also the bill: for example, an extra Starter data source is €37 monthly or €29 annually, while a Growth data source costs the same and can take the plan up to 15 sources. Extra destinations cost €62/€49 on Starter and €187/€149 on Growth, monthly/annual. Enterprise pricing is not published; limits are custom. Check your source, account and destination counts before comparing the headline prices.

Switching effort depends on what you connect and where reports land. Before moving, list your data sources, ad accounts, destinations, scheduled refreshes and any warehouse or API use. Supermetrics supports destinations such as Looker Studio and Google Sheets, plus warehouse connections; rebuilding reports and refresh schedules in a replacement is likely the main migration work. The published materials don’t specify a general data-export process, so confirm how you can retrieve your data before cancelling.

If you’re leaving, check whether the replacement supports the same sources and destinations, and whether it can handle your account counts. If you’re moving to Supermetrics, its plan caps matter: Starter has two sources and two accounts per source; Growth has seven of each. The published published material contains no Reddit posts, so we can’t responsibly claim a Reddit-reported reason people leave. Treat the migration plan, export options and any replacement costs as items to verify with the vendors.